Background info about the business

Family-based business located in

Georgetown, Penang.

The business had been around for

about 30 years now.

The supervisor we interviewed has

worked in the hotel for 9 years and has

a lot of experience and knowledge about

this hotel.

The founder was prompted to start this

business because they want to provide

the best services to the society.

Most of the workers in the hotel are part

of the family members and relatives.

The business they are running is

considered a small business; hence

they have no other branches in

Malaysia.

One-of-the-kind application hotel and

the brainchild of South East Asia’s

renowned Taylor’s University School of

Hospitality, Tourism & Culinary Arts

(TCHT).

It is located in the premises of Taylor’s

University Lakeside Campus, Malaysia.

The idea behind Ruemz hotel came

from its unique hotel-in-a-campus

concept.

Their 84 rooms are not just modern-

smart retreats for hotel guests, but also

serve as a progressive, training -

seminary for future hospitality

management professionals.

There are no other branches in

Malaysia.

Background info about the business

Sunway hotel

Analysis in terms of competitors, obstacles or challengers, nature of business and strategies used

Competitors:

Hotel Continental

Number of competitors is approximately

around 2-10.

One of the top 3 competitors which are

located right beside Hotel Continental is

Hotel Malaysia.

Some customers would prefer to stay at the

hotel which is around the seaside where

they can have a better view of the scenery.

Ruemz hotel

• Around 10-50 competitors

• Sunway which comprises of Hotels such as

Pyramid Tower Hotel and Sunway Resort

Hotel & Spa

• Sunway’s hotel are more luxurious and has

more facilities than Ruemz hotel

Sunway hotel

Obstacles or challengers:Hotel Continentalo The opposite view of the hotel is a

graveyard o Better and higher rated hotels around it

Ruemz Hotelo Low advertisemento Location o Parking place

Sunway hotel

Nature of business and strategy:Hotel Continental Keep price low and profitable

Provide customers convenience

Provide good service to customers

Assist customers as much as possible

A comfortable lobby lounge for customers

Café for customers to relax during tea time

Laundry service, safe deposit box and postal

service for customers

Conference room with broadband Internet

for business customers

Ruemz hotel Provide good service to customers

Control price of hotel rooms to make it

affordable for customers

A comfortable lobby lounge for customers

Gym equipment’s for customers

Buffet for customers to eat

Outdoor deck, cocktail area and pre-function

Asian themed restaurant

Fine dining restaurant

Sunway hotel

Recommendation – future plans, expansion and ways to sustain the business.

Continental Hotel:• Expand the hotel bigger and open new

branches• Renovate the hotel to make more modern

and luxurious• Refurnish, repaint and recarpet the

building• Provide more car park space• Provide valet service• Keep price low and profitable

Ruemz Hotel:• Provide package for customers such as

special parking places and taxi service• Make advertisements to increase

popularity• Hire more senior staffs to teach and

survey students from School of Hospitality, Tourism & Culinary Arts (TCHT).

• More buffet dishes• Provide 24-hour taxi service• Stabilize price and provide more facilities

for customers

Sunway hotel

Price range

Hotel Continental

Hotel Continental’s room price starts from RM138 to

RM208 per day.

Ruemz hotel

Ruemz Hotel’s room price starts from RM166 to RM250

per day.

Sunway Hotel

Type of Customers:

- Family trip

- Business trip

- Tourist