ENERGY STAR®

and housing

The Partnership Possibilities

Barbara Mullally Pauly

Chief, Housing Programs

Office of Energy Efficiency

May 12, 2005

Ottawa, Ontario

Regional InitiativesThe TRUE Market Drivers

• Built Green Alberta (prescriptive) – EGNH labelling of all houses and builder training are mandatory requirements

• Power Smart New Home Program – Manitoba (prescriptive) – EGNH labelling of all houses is mandatory, most houses rate at EGNH 77 or higher

• GreenHome Program – Yukon (performance based) – each house is generally EGNH 80 or higher

• Novoclimat – Quebec (prescriptive) – each house is generally EGNH 78 or higher

• ENERGY STAR for New Houses

The common denominator - EGNH

Selling Energy Efficiency

• Consumers are concerned about the environment, about global warming, and monthly fuel costs

• Home Builders slow to adopt change. Other industries/manufacturers embrace change and innovation and use it to improve their business

• Typically, builders make 5 – 15% on their houses, but can make 50 – 200% on energy upgrades and increase customer satisfaction while doing it

Key Messages

EnerGuide for New Houses:

• Here is a quality home whose builder has the confidence to have it tested so you can make an informed consumer decision

ENERGY STAR for New Homes:

• No need to look any further, this home is among the most energy efficient on the market

Two tools that help builderssell better homes

Benefits of EGNH

• Shows customers the financial benefits of energy efficient upgrades

• Recognizable government-backed label

• Not a pass/fail standard, but a universal rating tool

• The ratings are predictable and modeled in the worst case scenario, so no surprises when house is built

ENERGY STAR QualifiedNew Houses

• Suited to the production building process

• Easy to apply for approval of a custom option package

• Most recognized energy efficiency brand on the market

• Real Estate Sales Training: 1 day sales course (8-RECO credits) – available from the established R-2000/EGNH training curriculum

Knowledge -It Builds trust

• Increased credibility

• People do not buy from someone they don’t trust

• These tools are backed by the GoC’s QA process

• Consumers get information easily – best in class – no need to go further

New home label

Successful launch of pilot project

• Approx 15 builders have become ENERGY STAR Participants

• Canada’s First Community of ENERGY STAR qualified houses was announced in Ottawa area

• Supporters include: Ontario Ministry of Energy, EnerQuality Corporation, OHBA, Union Gas, Enbridge Gas, and Owens Corning.

Partnerships

• All manufaturers or retailers in this room have some form of relationship with a builder(s)

• How do your products help builders to achieve the technical specifications for ENERGY STAR?

• Upgrade packages

• Cross marketing

• How do your products help improve energy efficiency?

Contact Points

• NRCan contact info:

Sylvain Quilliam, Program ManagerNew Housing Programs, Office of Energy Efficiency

squillia@nrcan.gc.ca(613) 943-0740

• EnerQuality Corporation is the service organization responsible for training new builder participants and inspectors in Ontario only

• EnerQuality Corporation contact info:

Lenard HartEnerQuality Corporationlhart@summerhillgroup.ca(416) 922-9038 ex 22

Existing Housing

• EnerGuide for houses retrofit incentive

• 162,000 houses evaluated• 21,000 grants given to Canadian homeowners

averaging $650• Average energy savings 27%, 3.9 tonnes of CO2

• Target of 90,000 houses this year

• Typical improvements include

• Insulation• furnace replacement• window upgrades• airtightness

EGH Opportunities for Promotion

• 04/05 Enbridge and Union Gas bill stuffers promoting EGH to 3.3M Households – Sask Energy 400K – Maritime Electric – 54K

• Hydro Québec’s 2X multiplier for EE improvements

• CMHC mortgage insurance rebate for improvements

• BC Hydro and Terasen participation in local community climate change challenges (Quesnel)

• Hydro One and Low-Income housing proposal to OEB

Contact Point

NRCan contact info:

Suzanne Deschênes,

Manager, Existing Housing Programs

Office of Energy Efficiency,

Natural Resources Canada

suzanne.deschenes@nrcan.gc.ca

(613) 947-4824

Thank-you

Barbara Mullally Pauly

Chief, Housing Programs

Office of Energy Efficiency