Encyclopædia Britannica Ankos Presentation April 2011 Caroline Kennard – Director of Education ©...

Encyclopædia BritannicaAnkos Presentation

April 2011Caroline Kennard – Director of Education

© 2011 Encyclopædia Britannica, Inc.

Britannica

Britannica is a global publishing company dedicated to delivering high quality digital content online, at home, school, college, University, work - Anywhere

In the 21st century, Britannica brings its continuously updated knowledge to users in the way they require it

One of the oldest publishers in the world. Our aim is to develop young minds and support the needs of tomorrows academics

Encyclopædia Britannica (UK) Ltd.


The world’s general reference resource

Britannica’s central database is created through a scientific, non ideological process.

We give you the facts to make informed decision

With over 4 million learning objects and that changes every day

All linked, indexed, maintained and enhanced

All our material is non-bias, non political and neutral

Clear – Current - Correct



The world’s general reference resource



How we create Britannica

• Britannica has developed processes by commissioning more than 4000 contributors from around the world who are the best in their field

• We have contributors from all fields of expertise including scientists, museum curators and other experts chosen for their knowledge of their subject. Past and present included Sigmund Freud, Albert Einstein, Marie Curie, Leon Trotsky, Harry Houdini to Tony Blair, Desmond Tutu, Mohamed Yunas

• The resulting text is edited by over one hundred editors who fact check and edit for language level, written style, age level, so that we publish appropriately for adults, teenagers and children

• Part of obtaining an education is developing the ability to form a judgment about what you read, use and believe



Britannica’s CurrencyThe online service is a living, breathing portal, updated on a daily basis

We provide perpetual availability of trusted information with daily automatic feeds, downloads on demand and carefully managed access for our users

When there is breaking news around the world our service is

updated in line with the events as they happen

For example the tragic events of the recent Japanese Tsunami unfolded Britannica was a major source of reference for those looking at the cause of the earthquakes, as well as those wanting to know what was happening and where




Encyclopædia Britannica (UK) Ltd

Search v Research

Britannica is different from Google or Wikipedia.

Google and Wikipedia

Easy resources for searching for facts, but are they facts?

Very effective technologically, but vast, and full of the relevant and the irrelevant.

What about the quality or correctness of the material?

Britannica

4,000 expert contributors write the text whilst the editors check facts and edit the text so it is at the appropriate age level, neutral and peer reviewed.

Protects students and teachers from the perils of confusing the terms ‘searching’ and ‘researching’.

Britannica Online Academic Edition


View the Britannica Academic Online Edition video:

‘Do you research or just search?’

http://corporate.britannica.com/bps/videos/video1.flv

Key benefits

• High profile contributors

• Current content

• Collaborative content

• Community of writers and teachers

• Transparent article history

• Confidence in source and history of material

Britannica Online Academic Edition


Working with Ankos

Britannica is offering a consortia arrangement with ANKOS to provide our services online to your community

By purchasing as a consortium we can offer reduced pricing of up to 50% with a trial to review the content

For the term of the partnership we will offer marketing support, user workshops and library visits to stimulate use

We will offer online training for faculty and library staff

We have a Turkish partner company (Cagalayan Kitabevi) to support the consortia and to deliver support services locally and in the Turkish language




Flagship March 2009 | Consumer Marketing EB(UK)

Key Learnings

Audit

• Strong growth in online membership

• Average growth YOY = + 30%

• Product sales in decline

• Advertising revenue achieving 80% of budget



Stand 21

Come to our stand to see our services in more detail and ask any questions you may have

We are at Stand 21 in the main exhibition area

I will be there today and tomorrow and I look forward to meeting you

Thank you for your attention

Encyclopædia Britannica Ankos Presentation April 2011 Caroline Kennard – Director of Education ©...

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