Enchanted Objects: The next wave of the web

70
Enchanted Objects The next wave of the web @DavidRose [email protected]

description

What can Snow White’s magic mirror, Wonder Woman’s lasso, Frodo’s sword, and runic amulets teach us about next generation Internet technologies? Using the metaphors of magic I attempt to explain the growing trend of embedded computing that is sweeping over consumer electronics, healthcare, travel, and media.

Transcript of Enchanted Objects: The next wave of the web

Page 2: Enchanted Objects: The next wave of the web

What’s next?

So, What’s Next? What will be the next wave of the web? Is it really just ithings and apps (apps on top of apps) Not turtles, but apps all the way down?

Page 3: Enchanted Objects: The next wave of the web

Disney

Arthur C. Clarke said “Any advanced technology is indistinguishable from magic”Magic, or enchantment is right metaphor for the future of computing.

Page 4: Enchanted Objects: The next wave of the web

How is magic typically expressed in film and books? It’s embodied. it's embodied in Narnia in Lucy's magical healing potion...

Page 5: Enchanted Objects: The next wave of the web

<shoes>

...In Dorothy’s magic teleportation shoes.

Page 6: Enchanted Objects: The next wave of the web

Or wonder woman’s magic lasso (a tool to know the truth)Ordinary things become augmented things. Given super-powers. Typically to help the protagonist in a very specific way- to drive the story forward. And usually they are purpose built...

Page 7: Enchanted Objects: The next wave of the web

In middle earth, enchantment is found swords that magically know about nearby orcs, in invisibility cloaks (protection), food satchels that never deplete (health), infinitely strong ropes, gazing pools for diving the future (omniscience).

Page 8: Enchanted Objects: The next wave of the web

Ambient Umbrella

Enchantment creates the right

affordancesWhile rain isn't as critical as Orcs, it's still important to be prepared.My last company created an umbrella that received wireless signals from Accuweather to anticipate its need.

Magic is a convenient metaphor for the future of connected things because the affordances are there. You understand the object...and this motivates the incremental function.

Page 9: Enchanted Objects: The next wave of the web

So,which objects should we enchant?

but given all the objects that we surround ourselves with. how do we decide where to start? What should we enchant?

Page 10: Enchanted Objects: The next wave of the web

Study the history of the future

Here’s that exciting part for you and me: today’s enchanters...

We can take a lessons from the history of the future to figure out which enchanted things will succeed or fail. The ones that satisfy primal wishes or fantasies will succeed.

Page 11: Enchanted Objects: The next wave of the web

These primal wishes are revealed through narratives that we know and can analyze. It's a psychology problem. Especially for cinderella’s narcissistic step mother.I’m not sure what robots wish for, but I can tell you what human want:

Page 12: Enchanted Objects: The next wave of the web

1Omniscience

2Communication

3Protection

4Health

5Teleportation

6Expression

Enchanted Objects

We wish for six things that enchanted objects tend to satisfy:

For Omniscience, for human connection, for protection, Health (immortality is better), for effortless mobility or teleportation, and for expression (or creative manifestation). These are the killer apps.

Page 13: Enchanted Objects: The next wave of the web

1Omniscience

Enchanted Objects

Let’s look at enchanted objects that reveal a specific fantasy. I’ll give a historical precedent, then a recent invention that vibrates on the same frequency. First, the wish to know.

Page 14: Enchanted Objects: The next wave of the web

Celtic tribes, known to exist

in Britain as early as 2,000

BC, were unified by a

priesthood known as Druids.

Druids are one of the earliest

known peoples to have used

crystals in divination.

A crystal ball were believed to aid clairvoyance.

Page 15: Enchanted Objects: The next wave of the web

The desire to know...

in the 1939 film Wizard of Oz the witch uses the same device, a crystal ball, to dispatch her flying monkeys to the forest to find Dorothy.

Page 16: Enchanted Objects: The next wave of the web

A single pixel browser

10 years ago I founded a company, Ambient Devices, to make enchanted objects. Our fantasy is about speed. The speed of knowing without thinking.

Page 17: Enchanted Objects: The next wave of the web

Orb

Our aim was to respect the most scarce resource available. YOUR attention. Something that FaceBook and Twitter seem to ignore.

Page 18: Enchanted Objects: The next wave of the web

Stage 1:

Pre-attentive Processing

• Rapid parallel

• Feature extraction

• Involuntary

Stage 2:

Late Processing

• Slower serial processing

• Emphasis on symbols

• Volitional

Knowing, without thinking about knowing

The big idea was represent data in a way where your mind could attune at a pre-attentive level, without distracting you from other tasks. So you could get a sense for...pollen count, activity conditions, and more.

Page 19: Enchanted Objects: The next wave of the web

Fishing

The orb is personalized to whatever data-stream matters to you most.

Page 20: Enchanted Objects: The next wave of the web

Fishing

Skiing forecast where you ski

Page 21: Enchanted Objects: The next wave of the web

Fishing

Windspeed near your boat

Page 22: Enchanted Objects: The next wave of the web

Fishing

If the fish are biting

Page 23: Enchanted Objects: The next wave of the web

Fishing

If you garden needs water

Page 24: Enchanted Objects: The next wave of the web

In NC this public display of realtime customer satisfaction feedback is visible to all employees and passers-by in the highway. The best information displays change behavior in positive ways.

Page 25: Enchanted Objects: The next wave of the web

2Communication

Enchanted Objects

A second timeless desire is the wish to connect effortlessly with others

Page 26: Enchanted Objects: The next wave of the web

Maxwell Smart anticipated wearable computing before cellphones, albeit in a mocking way

Page 27: Enchanted Objects: The next wave of the web

Bond’s PenDick tracy’s watch

In comic books Dick Tracy had an uber-communicator. Hey that’s FaceTime™ on a watch!

Page 28: Enchanted Objects: The next wave of the web

The most interesting work in communication is not in wearables, but fixtures. Harry Potter's friend the Weasley's had a FourSquare-like grandfather clock to track the status of their large family.

Page 29: Enchanted Objects: The next wave of the web

Presence objects: LumiTouch (from MIT) communicates via squeeze sensors and light

Human to human communication is one of the most exiting area to mine for enchanted objects. This enchanted photo frame has squeeze sensors that allow you to Blow a kiss to a loved one.

Page 30: Enchanted Objects: The next wave of the web

Enchanted ObjectsThese presence objects, Hangsters, invented by some of my students at MIT signals the availability of friends by varying the height of their avatar on a mobile.

Page 31: Enchanted Objects: The next wave of the web

Enchanted Objects

3Protection

The desire for protection and power drives a lot of enchanted weaponry...in legends and role playing games. The most spectacular enchantment insures protection without harm.

Page 32: Enchanted Objects: The next wave of the web

post-vietnam there was a particular interest in exploration without desecration. To “boldly go where no man has gone before”, without annihilating the natives. The fantasy then was to set phasers on stun.

Page 33: Enchanted Objects: The next wave of the web

This functionality is mirrored in today's taser.

Page 34: Enchanted Objects: The next wave of the web

For many super-heros, invisibility insures protection, to lurk in the shadows and see without being seen.

Page 35: Enchanted Objects: The next wave of the web

Today you can enchant a plush bear (with a wireless camera) to achieve the same creepy wish.

Page 36: Enchanted Objects: The next wave of the web

Enchanted Objects

4Health

Now for health...

Page 37: Enchanted Objects: The next wave of the web

Fountain of Youth

The Fountain of Youth is a legendary spring that reputedly restores the youth of anyone who drinks of its waters. Now it's apparently somewhere in Florida, at least that's what the state's board of tourism would have you believe.

Page 38: Enchanted Objects: The next wave of the web

Now we know that most chronic diseases are preventable with healthy behavior. But how do we motivate people to do what's in their own best interest? How we reflect data into everyday objects and rituals to provide effective motivational feedback loops?

Page 39: Enchanted Objects: The next wave of the web

z

Dramatically improving medication adherence through smart packaging, reminders, reports, and rewards.

How is magic typically expressed in film and books? It’s embodied. it's embodied in Narnia in Lucy's magical healing potion...

Page 40: Enchanted Objects: The next wave of the web

There are 3.5 billion medication prescriptions made by US doctors every year. And people obey their doctor’s orders to take their medication about 50% of the time!

Page 41: Enchanted Objects: The next wave of the web

41So I invented a cheap wireless pillcap, and did a deal with AT&T to connect them to the internet via a home health hub, disguised as a nightlight

Page 42: Enchanted Objects: The next wave of the web

Every month you and your physician receive a printed progress report.

and worked with behavioral economists, pharmacists and doctors to nudge people with reminders, social incentives, auto-refills, and accountability to care givers.

Page 43: Enchanted Objects: The next wave of the web

This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.

Here’s a snapshot of a couple of months of data from a control group where red means that person missed their dose that day.

Page 44: Enchanted Objects: The next wave of the web

This is what adherence looks like with GlowCaps

When we turn the services on, people take their meds over 98% of the time! This could save the country about $300B in unneeded medical costs according to the New England Healthcare Institute.

Page 45: Enchanted Objects: The next wave of the web

Vitality BlisterPack

To support the rest of the world we have developed blister-packed and injectable medication solutions.

Page 46: Enchanted Objects: The next wave of the web

Vitality Watch

And to create a feedback loop for moderating stress, we are working on a watch that shows your online calendar, and stress.

Page 47: Enchanted Objects: The next wave of the web

Soft Scale

• Converts ordinary soft bathmat into a weight and BMI scale

• Fiber-optic LEDs sewn into the mat display last 2 weeks weight trends against a goal line

• Wireless connection to the web permits realtime data analysis and graphing on smart phone.

Data must be sensed through everyday objects and displayed in incidental, ambient ways.

Page 48: Enchanted Objects: The next wave of the web

Vitality Sticker

• Adhere to a water bottle, toothbrush, floss, a musical instrument, cellphone, any object.

• Activity is reported in realtime through the hub

Adding this band aid with an accelerometer and wireless chip to everyday objects allows you to track their use.

Page 49: Enchanted Objects: The next wave of the web

Spirometer Kazoo

• Makes spirometry fun using sound and projection

• Spirograph projection shows visual feedback to anticipate an asthma attack

• Wireless connection to the web permits realtime data analysis and graphing on smart phone.

There is a big design opportunity in connected health to bring consumer aesthetics to medicalized tools. A kazoo for asthmatics test lung functionality while projecting a spirograph on the wall.

Page 50: Enchanted Objects: The next wave of the web

Pepper projector

• Dispenses salt and grinds pepper• 360 degree camera uploads images

to offshore nutritionist for realtime analysis

• Mini-projector displays information adjacent to each item: calories against a budget, ecological footprint, transportation modality.

• Press the “i” for more information.How is magic typically expressed in film and books? It’s embodied. it's embodied in Narnia in Lucy's magical healing potion...

Page 51: Enchanted Objects: The next wave of the web

Enchanted Objects

5Teleportation

We all want to fly.

Page 52: Enchanted Objects: The next wave of the web

effortless mobility has been a fantasy across cultures

Page 53: Enchanted Objects: The next wave of the web

Jetson

In the 1950s, Ford Motor Company performed a serious feasibility study for a flying car product. They concluded that such a product was technically feasible, economically manufacturable, and had significant realistic markets.

Page 54: Enchanted Objects: The next wave of the web

A Boston startup Terrafugia is pursing the same dream today

Page 55: Enchanted Objects: The next wave of the web
Page 56: Enchanted Objects: The next wave of the web

For most of us, effortless travel more achievable than flying carpets or cars. Simply knowing the wait-time for public transportation would decrease pan and dramatically increase ridership.

Page 57: Enchanted Objects: The next wave of the web

ambient

Ambient Bus Pole

This bus pole design is essentially a giant fill-bar, viewable from about a block away. Long viewing distance is critical to let people stop into nearby stores to take advantage of waiting time.

Page 58: Enchanted Objects: The next wave of the web

Enchanted Objects

6Expression

Maslow called the top of his hierarchy self actualization, or creative manifestation

Page 59: Enchanted Objects: The next wave of the web

The most common fantasy about robots, is they will take away the jobs that are dangerous, dirty and drudgery so we have the leisure time required to create.

Page 60: Enchanted Objects: The next wave of the web

The Roomba may aspire to be your sorcerers apprentice, but I still find myself cleaning up after the kids.

Page 61: Enchanted Objects: The next wave of the web

MindstormsSeymour Papert called LEGOs a type of Brickolage. They allow your to quickly build what you imagine. I worked on the LEGO Mindstorms robot which allows you to program behaviors that you imagine.

Page 62: Enchanted Objects: The next wave of the web

Another colleague from MIT is working on enchanted tangible bricks that you may have seen in another TED talk.

Page 63: Enchanted Objects: The next wave of the web

IO Brush

At the Tangible media group at MIT, there are interfaces invented to make creation easier. This is a modern version of paint-by-number.

Page 64: Enchanted Objects: The next wave of the web

Guitar Hero

Enchanted instruments like Guitar Hero and Rock Band, also invented at MIT, invert the learning curve. You can start performing at near-mastery and work your way up to learning a real guitar. What a delightful way to enjoy music and learn to play.

Page 65: Enchanted Objects: The next wave of the web

1Omniscience

2Communication

3Protection

4Health

5Teleportation

6Expression

Enchanted Objects

So, six categories of fantasies and examples of enchanted objects that satisfy those timeless wishes for omniscience, for connection, for protection and immortality, for teleportation, and for creative expression. What does this mean for you, now?

Page 66: Enchanted Objects: The next wave of the web

Use Enchanted Objects for: * UX simplicity* glanceability

* brand presence

If you designing a software or experience designer, you need to leverage enchanted objects. For simplicity, for glanceabilty, and for presence in people's lives.

Page 67: Enchanted Objects: The next wave of the web

Objects are avatars for services

If you are an object designer, realize that your objects are just avatars to a layer of rich services. I recommend this compelling book by my friend Mike Kuniavsky. It contains many examples of smart things and the service layers they support.

Page 68: Enchanted Objects: The next wave of the web

augmentation

personalization

socialization

gamification

story-ification

levels of enchantment

Here’s your opportunity to level up. Consider a simple scale. You could enchant it in stages:

Augmentation: (memory, communication, other services)Personalization: (re)Configuration, preferencesSocialization: tweetGame-ification: point systemStory-ification: embedding the object in a larger narrative

It's beyond bionic. Lighter, cheaper, faster, thinner is good, but enchantment takes you through a another door.

Page 69: Enchanted Objects: The next wave of the web

So,which objects should we enchant?

Whats next? What’s next is when the inanimate becomes animate. When ordinary things become extraordinary, and satisfy the fantasies that we all share..that we’ve always shared.