ENACTUS TRAININGENACTUS TRAINING

9 Steps to Effective Showcse Presentations

9 Steps to Effective Showcse Presentations

Developed by D Caspersz & D Bejr with J Howard, 2013

• Describe• Substantiate• Indicate the way forward• …..but mostly BE REMEMBERED!

• One of the most inspirational videos ever – Susan Boyle – Britain’s Got Talent, http://www.youtube.com/watch?v=VSrAJsWvEIc&feature=related

In your showcase you MUST

Nine Steps in Effective Showcase Presentations

1. Audience analysis

2. Set your objective

3. Collect your information

4. Decide on your structure of presentation

5. Decide which visual aids to use and how

6. Read through your presentation

7. Rehearse

8. Examine your delivery

9. Review

1. Audience Analysis

Develop a profile about your audience.

You can do this by: • Googling sponsors to develop a profile about what they

do, where they operate, their turnover.• Understand their policies and practices • Analysing their corporate responsibility strategy policy,

and how this might match your enactus projects.

‘Who’ are the judges?Your principal enactus ‘audience’ is the judging panels.

1. Recruited from industry, university, government, non-government sectors, enactus sponsors and enactus alumni.

2. Generally, you will find the following groups of judges in the three presentation rounds:

• Opening Round: Newly recruited graduates, junior level management.

• Semi- Final Round: middle level management• Final Round: CEO, Managing Director

The rest of the audience

• However, your enactus audience is also made up of non judges. These include:

1. The enactus Chair and Board

2. The enactus CEO/Country Leader

3. Other enactus personnel e.g. external relations manager

4. Your colleagues and faculty from other SIFE teams

How do I get to know what the judges want?

• While knowing ‘who’ is in the audience is very important, a key part of your audience analysis is also understanding ‘what’ your audience wants to know.

• Review judges feedback from YOUR presentation.

• Review the feedback from ALL judges is also important.

What to look for in judges feedback

1. Content: did they confirm our projects matched the criteria?

2. Style: did we present too much, too little, too quickly, too slowly – were we interesting?

3. Visual: did we have quality videos, were our slides ‘readable’, or too crowded? Were there ‘enough’ or ‘too many’?

4. Responses to Q & A: did we answer the questions? Did we plan who would answer the questions? Did we come across as a team?

What do you want the audience to..

1. THINK – support for your project? That you are helping people in need? That you have made a difference in someone’s quality of life?

2. FEEL – about your results? Did they impact quality of life and standard of living? Did you impact a sufficient number of people for your project?

3. DO – support enactus? Support your project? Offer resources, sponsorship, networking or advice?

Judges Video

• http://vimeo.com/20118601

2. Set your objective

Why are YOU showcasing your projects?

• Are you trying to convey information?• Do you want to persuade your audience?• Are you trying to engage your audience?

You can have more than one objective.

3. Collect your information

• Decide WHAT information you will use in your showcase. What information best meets your objective?

• Present the information that DEMONSTRATES your results e.g. numbers

• Remember: your audience is RESULTS focussed

• However, don’t be embarrassed if you have low numbers; you MUST also demonstrate WHY your results are important e.g. your numbers are small but you are working with a highly disadvantaged group

4. Decide on the structure of your presentation

Consider your OBJECTIVE when making this decision. That is:

• Information: e.g use tables, graphs and words (facts)

• Persuasion: e.g use images, symbols (photos)• Engagement: e.g. story-telling, case studies

5. Use of Visual Aids• Decide what you will put in your report and what you

will put in your showcase

• Use the same template (motto, colours etc) for both

• Ensure they complement – not duplicate – each other

• Make sure your objective and visual aids ‘match’

• ‘Tell the story’ of your project + results in your visual aids.

• The University of Melbourne 2011 Nationals Video, http://www.youtube.com/watch?v=xgCbITjQ6_w

6. Read through

Ask the following questions:• Have we met the criteria?• Is our presentation logical?• Is the information correct (can we

substantiate it in our audit?)• Is the spelling and grammar correct?• Do the transitions work?• Do the videos work?

7. Delivery• Is the showcase (either written or verbal) logical?

Will new people understand it?

• Who will do what in the presentation? e.g, who will hand out the reports, who will introduce, who will…?

• How will you handle the question and answer session? (judges like to see more than one person answer the questions)

• Practise the question and answer session

• Use meaningful hand gestures (see What is a meaningful hand gesture.doc), check intonations (see exercise I didn't say she bit my dog worksheet.doc)

8. Rehearse

‘Practice makes professional”

Dress rehearse using the worksheet “Feedback for Showcase’ (i.e. report + verbal) in front of:

• BAB

• Regional co-ordinators

• Other faculty

• Other students

9. Review

Review your showcase presentation by• Checking judges feedback• Talking to your regional co-ordinator, BAB and

other faculty who were at your presentation• Asking someone who hasn’t had much to do

with the creation process to review your presentation from beginning to end

Do: An Interesting Annual Report!

• Allocate development and organisation of the annual report to one or team of people: this is their job!

• Develop a template that matches your powerpoint• Font size 12 should be your minimum• Use easy to understand language• Write concisely• Use minimal colour: this is not a story book• Remember: this is an ANNUAL report• Log onto the enactus website for examples of past

annual reports

See page 57 of the 2013 Enactus Team Handbook for what needs to be included in an annual report

Do: A Great Powerpoint or Visual!

• Allocate development and implementation of your powerpoint to one person or team of people: this is their job

• Use the same template as you use for your annual report

• Link key words in your powerpoint to those in your annual report –then build these into your speech

• Make sure the transitions work!• Make sure the embedded videos work!

Do: Plan Your Verbal Presentation

• Listen to Obama! Contrast… http://youtu.be/YzpgXdj2Zmo

• Use imagery – give your audience a visual.• Speak Confidently…like Obama,

http://www.youtube.com/watch?v=x9g_bqTHPdg&feature=fvwrel

Do: Plan Your Verbal Presentation

• How will your voices persuade your audience?• How do your team’s hand gestures convey your

core message?• How do your team’s non verbals (eye contact,

stance, proximity to each other) communicate your themes?

Do: Dress Smartly and Confidently

• Consider your ‘look’ – what image are you trying to portray? (Remember: you are presenting results and extolling your achievements)

• Examine any aspect of your physical appearance that impacts on your ‘look’ e.g. uniformity of clothes, hairstyles, use of jewellery

• Ask others (other faculty, students, BAB) whether you have achieved your ‘look’

Do: Consider Etiquette

Consider:• Do you begin your presentation with a

greeting e.g. ‘good morning judges and fellow students’?

• Do you make eye contact, nod, greet the judges as you hand out the report?

Do: Think About the Non-Verbals

• Eye contact – who.• Gestures – what – palms up, raised hand?• Secrets of Body Language,

http://www.youtube.com/watch?v=AQENwD-QlRA&feature=related

Don’t

• Use too many hand gestures – can be distracting.

• Forget to make eye contact!• Play music too loudly whilst the speakers are

speaking.• Neglect to review your overall presentation;

does the presentation, dress, speech, annual report all present the same image?

Evaluate

• 2011 World Cup Champions, Germany, http://www.youtube.com/watch?v=u9aKKoHhcPg&feature=relmfu