ENABLED SOLUTIONS FOR RETAIL · 2020. 10. 16. · Panasonic Lighting Americas, Inc. (PLTA),...

ENABLED SOLUTIONS FOR RETAILLighting Upgrade & Indoor Positioning

An end-to-end connected IoT lighting solution

RETAIL STORES

Explore the Future of Retail

A UDLA Company A UDLA Company

Universal Douglas Lighting Americas (UDLA), provides technical leadership, supply chain security, cost-effective reliability, and innovative lighting solutions under the Universal and Douglas brands. We design, manufacture and commercialize advanced lighting that inspire and empower our customers.

Today’s shoppers prioritize exceptional customer experience. For retailers, this means delivering on the promise of personalization, expert service and seamless omni-channel shopping.

Upgrade to enabled LED lighting fixtures now and unlock the potential for location based services – the Future of Retail.

Create GreatRetail Experiences

Basic Information:Female, 25-35

Avg. visit Time: 40 min.

Top Shop Visits:Fashion, Health

and Beauty

Top SearchesSunglasses, skincare

Latest Reviews:“Great service!”


CrowdSimulation

VisitAnalytics

Heatmaps

ZonalAnalytics

7Unlock The Future of Retail

CrowdSimulation

VisitAnalytics

Heatmaps

ZonalAnalytics


CrowdSimulation

VisitAnalytics

Heatmaps

ZonalAnalytics


CrowdSimulation

VisitAnalytics

Heatmaps

ZonalAnalytics


Location-based Services

Location-based Analytics

Improve the shopper experienceand increase the value of your brand.

Understand your customers, drive profitability and improve operational efficiency.

From smart check-in features and occupancy monitoring, to optimized routes for navigation and employee proximity alerts -- We make it easy to put technology to work bringing safety for your building.

Real-timeIndoor Positioning

Digital Mapping& CMS

Heatmaps CrowdSimulation

ZonalAnalytics

VisitAnalytics

Turn-by-turnNavigation

Use our connected lighting fixtures to enable wireless IoT NOW or for the FUTURE


AssetTracking



AugmentingReality



AssetTracking



AugmentingReality



AssetTracking



AugmentingReality


AugmentingReality


AssetTracking



AugmentingReality


Location-based MarketingEngage with your customers, drive loyalty and increase sales.

CustomerSurveys

CRM & LoyaltyIntegration

ContextualNotifications

Geofencing

LocationSharing


CustomerSurveys



Geofencing

LocationSharing


CustomerSurveys



Geofencing

LocationSharing


CustomerSurveys



Geofencing

LocationSharing


CustomerSurveys



Geofencing

LocationSharing



CustomerSurveys

Geofencing LocationSharing


Support for Safety Capabilities & Contact Tracing


Bring real-time location to your space with easy installation, and scalable deployment.

Digital Mapping

Augmenting Reality

Find My Car

Map hundreds of stores in seconds

Map Scale enables retailers to automatically map hundreds of venues in seconds. Map Scale automatically retrieves CAD files from a repository and converts them into interactive, beautifully designed digital maps.

Technology can be deployed at scale indoors.

Large buildings can be difficult to navigate. With AR navigation, directions are place in the real world to show you the way. It makes the journey inside large venues interactive and simple.

Seamlessly go from IPS to GPS for a unified wayfinding experience.

Automatically mark parked car on map. Navigate back to car.

We recommend operators have their own application development team (either internal or external) for these use cases.


Our solution addresses your needs and wants for indoor positioning indoors.

Utilizes Bluetooth® Technology

Provides Cost Effective Accuracy

Located in the Ceiling Fixture

Reliably Powered by the LED Driver

GPS can be used for outdoor tracking but GPS does not always work for indoor tracing (signals reflect off too many surfaces). Our solution utilizes wireless Bluetooth technology.

A few meters accuracy is good enough outdoors, but indoors every meter is significant. Bluetooth is less expensive than VLC technology. Our solution is accurate within ~2m without expensive camera-based visual communication technology.

Some applications have limited location availability, making beacon positioning difficult to deploy. Our solution utilizes the fixtures in the ceiling to deploy an ideal beacon location.

Beacons are typically battery powered, which makes it difficult to find the right (powered) position in a celling every 50 meters. Our solution utilizes the LED Driver in the fixture to power the beacons.

Universal Douglas Lighting Americas

IPS Solution

AttributeBluetooth™ Beacons with Pedestrian Dead

Reckoning (PDR)

Visible Light Communication (VLC)

Ultra Wide Band (UWB)GeomagneticFingerprinting

Wi-Fi Fingerprinting & Location

Availability Can be used on a mobile device

Limited application vendors are able to decode VLC sources

Not available on mobile devices without custom adapters

Can be used on a mobile device

Can be used on a mobile device

Cost Effective

Bluetooth beacon technology is included in Universal Douglas Lighting’s lighting controls

Easy to configure beacons

Requires complex lighting control

Requires specialized expensive beacons and mobile device adapters

Expensive and time consuming to commission and maintain over time

Expensive and time consuming to commission and maintain over time

Accuracy 1-3m <0.5m <0.5m 1-3m 3-5m

Technology Limitations

Slightly less position-ing accuracy than more expensive solutions

Camera must be on and authorized for use

Camera must have rolling-shutter feature

Camera use creates high battery drain

Cost hurdle for consumersDependent on magnetic sensor used for fingerprinting

Dependent on stability of Wi-Fi signals

Future Proof Uses pervasive Bluetooth LE technology

Camera rolling-shutter feature may not be supported on future smart phones

Limited to specialized commercial applications

Fingerprinting drifts over time and needs to be re-mapped

Requires updated fingerprinting over time or with any change to Wi-Fi coverage

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth® SIG, Inc. and any use of such marks is under license.Other trademarks and trade names are those of their respective owners.


ConnectedLuminaire

Upgrade your lighting to LED to increaseUNIFORMITY, CONTROL & SAVINGS.

How does our Retail Bluetooth® Lighting Control Ecosystem work?

What components are used?

Dialog Bluetooth Gateway

User’s Mobile Device receives X, Y and

Z coordinates.

Douglas Lighting Controls’ Lighting Control Unit

Customer, Third-party, or Douglas Lighting Controls’ Cloud Platform.

Add analytics nowor in the future.

For Analytics

8 Foot EVERLINE LED Retrofit Strip Assembly (LRA) Intelligent Fixture with (BT-WLE)

1. 2. 3. Wireless Dimming Control & Beaconing via • Integrated Fixture Components for Control and Beaconing

1. LRK Wireless endcap (BT-LWE)

2. Intelligent Fixture Sensor (iFS)

3. Intelligent Fixture Controller (iFC)

3 All serve as IPS Beacons & LMS Controllers

Lighting Management System Control

• Integrates with BACnet BMS system (with gateway)

• Flexible lighting control in groups of “1-to-many” fixtures

• Open loop daylight harvesting using a skylight photo sensor

Indoor Positioning System (IPS)

• Bluetooth beacons included as part of lighting controllers

• Mobile SDK provides x, y and z location and orientation of mobile device to an application

Wall Station Switch

Plug Load Controller

LRK Wireless Endcap (BT-LWE)Control and Beaconing

Intelligent Fixture Sensors (iFS)Control, Beaconing, DLHV, PIR

Intelligent Fixture Controller (iFC)Control and Beaconing

For a list of DesignLights Consortium® QPL listed products please visit www.designlights.org/qpl/en/saved/UBU24XJ.

YEARWARRANTY7


Custom Solution

Expertise

IPS Ready

Accurate & Secure

Future Forward

Cost Effective

Easy & Scalable

3 Custom solutions for the fixtures already installed.

3 The right indoor technology

3 Passion for getting it right

3 A name you know and trust

3 Global operation, continuous R&D, N.A. manufacturing

3 Vast experience in retail

3 Beacons are intergrated into the Luminaire (use now or later)

3 Minimal setup and maintenance

3 Secure and compliant

3 Within 1-3 meter accuracy

3 All data is anonymized, stored securely and in line with GDPR regulation, Venue owns the data

3 Uses Bluetooth LE wich is updated via OTA

3 Allows conrol for future code compliance

3 Agile and constantly investing in R&D

3 In this sector for the long run

3 Reduces energy costs by 40%+

3 Reduces maintenance costs

3 Provides value beyond facility optimization (customer engagment)

3 Easy installation

3 App-based or app-free (we support both options)

3 Designed for integration - Plug & Play

3 Cloud on-premise we are enterprise friendly

3 Energy Select Partner Network

3 Local and available inventory

Choose the Right Partner:the Trusted Leader in SMART Retail


IoT Project Support:The Universal Douglas Lighting Americas Difference

UDLA Will Guide You Step-by-Step and Give You the Support You Need

Discovery and Specifying End to End Solution

based on Needs

Mapping, Installation, SDK Integration

& Calibration

On-Site Survey, Solution Proposal

Rollout

Training & Support

3 Technical post/pre sale support

3 Fast and easy installations to help your ROI

3 Consistent stock levels for faster (on-time) fulfillment

3 Competitive pricing so you can win the proposals

3 Rebate qualifying DLC® Standard and Premium qualified LED products

3 We stand behind our warranty -- Known for our quality and reliability

3 Custom fixture solutions / Bluetooth® Wireless enabled solutions

3 Components are “matched” with 0-10V dimming LED Drivers.

3 Shipment staging for release as needed

3 Value Engineering / Code compliance consultation

3 Design build services / Lighting Layouts

3 Trust earned by top S&P companies

To request a demo [email protected]

DOUGLAS LIGHTING CONTROLStoll free: 877-873-2797direct: 604-873-2797lighting@douglaslightingcontrols.comwww.douglaslightingcontrols.com

UNIVERSAL LIGHTING TECHNOLOGIES, INC. toll free: 1-800-225-5278direct: (615) [email protected]


ENABLED SOLUTIONS FOR RETAIL · 2020. 10. 16. · Panasonic Lighting Americas, Inc. (PLTA),...

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Transcript of ENABLED SOLUTIONS FOR RETAIL · 2020. 10. 16. · Panasonic Lighting Americas, Inc. (PLTA),...