CS 410 Orange Team Milestone Presentation November 15, 2010 15 November 2010CS 410 Orange Team1.

Geographical Auto-Delivery System

CS 410 Orange TeamMilestone PresentationNovember 15, 2010

15 November 2010 CS 410 Orange Team 1

Presentation Outline

Personnel Story Problem Metrics Solution Process Flows MFCD Milestones GUIs SiteMap Dataflows Work Breakdown Structure Competition Risks Marketing Budgeting


CS 410 Personnel


John Knox Project Manager

Milestone Expert

Ryan SchoolDatabase Specialist

Yousef AloumiRisk Analyst

Database Specialist

Ben CawrseWebmasterDatabase Specialist

Alvin FaganSoftware Engineer

Marrissa WebsterDocumentation

SpecialistFinancial Specialist

Rebecca Cooper

Marketing and Customer Specialist

Dr. Stephan Olariu

Technical Consultant

Dr. Irwin Levinstein

Database Consultant

ROAD TRIP!


On the way…


Or Maybe…


Problem

Lack of knowledge increases frustration and inefficiency

while traveling.


Characteristics of Problem

Amount of money spent traveling

Time on the road due to traffic

No idea where anything is

Distracted driving due to non automated notification applications


Travel Related Expenditures


10 %Points of Interest

23%Lodging

23%Food & Drinks

44%Transportation

Source: U.S Bureau of Labor Statistics

Frequent Travelers and Trip Cost

“In 2008, the average U.S. household spends about $1,415 on transportation, lodging, food and drinks, and points of interest while on vacation and pleasure trips”1

“U.S. Travel Association forecasts [this year] that there will be 450.9 million business trips in the U.S. and up to 480 million in 2012”2

Sources: 1. U.S. Bureau of Labor Statistics and 2. U.S. Travel Association


Travel Costs Continue to Increase


Source: U.S. Travel Association

Gas Price Trend


Distracted Driving

4 out of every 5 accidents are attributed to distracted drivers.

In 2008, almost 6,000 people were killed and 500,000 were injured in crashes related to driver distraction.

Source: Edgar Snyder & Associates


How can we fix this?

G.A.S.


Geographical Auto-Delivery System

G.A.S.

An application that automatically notifies the user about relevant traffic and points of interest indicated in his or her profile while he or she is travelling.


Goals

Make money for the businesses

Save time and money for the travelers


Sample Process

171715 November 2010 CS 410 Orange Team

How G.A.S. Helps!

18

Avoid Traffic

Cheap Gas

Favorite Restaurant


G.A.S.


In the Box

Business Account

Traveler Phone Application Account


Out of the Box

Business Computer System

▪ InternetTraveler

Computer System▪ Internet

Smart phone▪ GPS▪ Data Package/Wi-Fi


Software Milestones


G.A.S.

Databases User Profile

Business Website

Customer Website

Application

Interaction

Software Milestones: Database


Software Milestones: Algorithm


G.A.S.

Databases Algorithms

Food Recommendatio

n Algorithm

Gas PricesAlgorithm

Hotel Recommendation Algorithm Points of

Interest Algorithm

Business Website

Customer

Website

Application

Interaction

Software Milestones: Business Website


G.A.S.

Databases Algorithms BusinessWebsite

Billing (VeriSign)

Login

Update Feature

Contact Us

CustomerWebsite

Application

Interaction

Software Milestones:Customer Website


G.A.S.

Databases Algorithms Business Website

Customer Website

Login

User Profile Update Feature

FAQs

Contact Us

Application

Interaction

Software Milestones:Application Interaction


G.A.S.

Databases Algorithms Business Website

Customer

Website

Application

Interaction

GPS

Database Schema


UserUserID

Email

PrefID

Password

Item

IDitem

Name

Price

Location

LID

Lat

Long

Time

Preferences

PID

prefBID

BusinessBID

Bname

Btype

Bsubtype

locID

Items

Username

Password

Trends

Graph

Name

Type

Start

Stop

Context Diagram


Dataflow Ø : G.A.S.


Dataflow 1 : Handle Input


Dataflow 2 : Access Database


Dataflow 3 : Notify Users


Sitemap


GUI : Food Notification


GUI : Hotel Notification


GUI : Gas Notification


Work Breakdown Structure Phase 2 : Planning


Work Breakdown Structure Phase 2 : Requirements


Work Breakdown StructurePhase 2 : Design


Work Breakdown StructurePhase 2 : Development/Testing


Work Breakdown Structure Phase 2:

Implementation/Documentation


Website Competition


Websites Gas Buddy Mapquest MSN Autos AAA

User Profile

Autonomous

Real-Time

Gas Prices

Map

Traffic

Points of Interest

Phone Application

AnDroid Competition


AnDroid Apps Where TripIt WeatherBug Waze

User Profile

Autonomous

Real-Time

Gas Prices

Restaurants

Traffic

Hotels

Points of Interest

Weather

iPhone Competition


iPhone Apps AroundMeCheap

GasYelp

UrbanSpoon

Google Earth

User Profile

Autonomous

Real-Time

Gas Prices

Restaurants

Traffic

Points of Interest

Hotels

G.A.S. Cannot Provide

Find businesses not located in the database

Automatically create a user profile

Tell you if the point of interest you are driving to is worth the trip 464615 November 2010 CS 410 Orange Team

Risk Analysis

47

Risk Matrix LegendUser

U1 Privacy/Security

U2 Business Fraud

Legal

L1 Distracted Driving

Financial

F1 Business Participation

Technical

T1 Server Load

T2 Existing Phone Applications

Schedule

S1 Business Participation


RisksProbability

Very High High Low Very

Low

Impact

Very High

F1, S1 T2

High L1 T1 U2, U1

Low

Very Low

Risk Mitigation

Distracted Driving (L1): Text to Speech system

Server Load (T1): Topology based design, Concurrent design

Business Participation (F1): Marketing Plan, Viral Marketing.

Business Participation (S1): Marketing Plan Privacy/Security (U1): Wireless Encryption,

Password, Firewalls, etc. Business Fraud (U2): Business Agreement


Staffing Chart


Position Number of Employees Salary Hourly Rate Cost

Project Manager 1 $84,000 $42.00

Software Engineer 3 $68,000 $34.00

Hardware Engineer 1 $72,000 $35.00

Financial Analyst 1 $50,000 $25.00

Marketing Director 1 $68,000 $34.00

Documentation Specialist 1 $38,000 $19.00

HR Manager 1 $58,000 $30.00

Software Tester 1 $60,000 $30.00

Web Developer 1 $50,000 $25.00

Database Administrator 2 $80,000 $40.00

Domain Expert 1 $100,000 $52.00

Salary Cost $432,000

40% Overhead $172,000

Total Cost $604,000

Hardware $


Element Number of Elements

Cost/Element Total

Server 4 $10,000 $40,000

Workstations 14 $750 $10,500

Laser Printer 2 $300 $600

AC Unit 2 $2,000 $4,000

Ethernet Cable 20 $10 $200

Surge Protector 2 $200 $400

Router 2 $150 $300

40% Overhead $22,400 Total $78,400

Marketing

Is there a market?

Who is the customer?

What is the expansion plan?

When are we going to break even?


Smartphones Exist

50 million smartphones are in use in the US at the end of 2009, according to the Cellular Telephone Industries Association’s (CTIA) semiannual survey. 1

According to a recent release by research firm iSuppli Corp., global smartphone shipments are expected to increase 105% to 506 million units in 2014 from 246.9 million expected in 2010.2

The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone.3

Sources: 1. Mobile Health News2. Zach’s Investment Research3. Nielsen Wire15 November 2010 CS 410 Orange Team 52

Smartphones Keep Growing


Business Marketing

Virginia has 567,830 small businesses, according to the most current federal data available

In Norfolk, there roughly 18,000 businesses

Bilal Syed, RaceCoast gas station owner, stated he is willing to pay $50/month for service.


Source: gaebler.com: Resource for Entrepreneurs

End-User Marketing

Out of 71 people surveyed who own a smartphone, 62.5% said they would pay to for G.A.S.

Dr. Olariu said he is willing to pay, as a traveler, $15/month.

Popular services, which provide traffic updates, gas prices, weather reports, and news info: MSN Direct : $29.95 Monthly XM Nav Traffic : $9.94 to $16.94 Monthly FM Traffic : $49.99 Monthly

Our charge to download the phone application: $4.99 for 1st 3 months, then $1.99 per month


Benefits to the Business Customer

Substantial increase in visitors to attractions and points of interest in lesser known areas

Increased profit for small gas station owners and large chains alike

Fast food chain and family restaurant profit increase

Hotel chains increase profit


Benefits to the Traveling Customer

Quicker travel to locationsAvoid traffic, road and weather

problemsFind places to eat easier Explore and enjoy popular

attractions and points of interest within an unknown area

Less money spent on travel overall


Beta Test


Norfolk, VA

Year One


Year Five


Year Ten


Turn a Profit


A Happy Ending


Remember…

You can’t get anywhere without

G.A.S.


CS 410 Orange Team 65

Appendices

A : Dr. Stephan Olariu InterviewB : Dr. Irwin Levinstein InterviewC : Bilal Syed InterviewD : Group SurveyE : Group Survey ResultsF : Work Breakdown StructureG : Database SchemaH : Milestone Diagrams I : Software Diagrams

Oct 25, 2010


Team Management

Meetings Full team once a week on Friday, 4:30 CPI

Room Individual member meetings Other groups guidance (web site design) Consultant Meetings and Boss Oversight

Tools Utilized Team Wiki (cs.odu.edu/~410orang/wiki) Team Forum (cs.odu.edu/~410orang/forum) Communication via E-mail, Text Messaging, and

FacebookOct 25, 2010


Team Wikihttp://cs.odu.edu/~410orang/wiki

Oct 25, 2010


Team Forumhttp://cs.odu.edu/~410orang/forum

Oct 25, 2010

References

United States Department of Labor: Bureau of Labor Statistics http://www.bls.gov/spotlight/2010/travel/

U.S. Travel Association: U.S. Travel Forecast Charts http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSummary.pdf

National Business Travel Association http://www2.nbta.org/Lists/Resource%

20Library/NBTA2009Forecast.pdf Edgar Snyder & Associates: Car Accident Cell Phone Statistics

http://www.edgarsnyder.com/car-accident/cell-phone/statistics.html Texas Transportation Institute: Economic Factors Tap the Brakes on Traffic

Congestion http://mobility.tamu.edu/ums/media_information/press_release.stm

Mobile Heath News http://mobihealthnews.com/7052/ctia-50-million-smartphones-in-us/

Zach’s Investment Research http://www.zacks.com/stock/news/35221/Smartphone+Growth+to+Accelerate

Nielsen Wire http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-

in-u-s-by-2011/ gaebler.com: Resource for Entrepreneurs

http://www.gaebler.com/Number-of-Small-Businesss-in-Virginia.htm


Image Credits

Family, Slide 4 & 18 http://www.buzzle.com/img/articleImages/15911-43med.jpg

Business Man, Slide 4 http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-

business-man.png Restroom Sign, Slide 5

http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg

Fast Food Chains, Slide 5 & 18 http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-

logos.gif Dollar Sign, Slide 5 & 18

http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg Clock, Slide 5 & 18

http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg

Traffic (HRBT), Slide 6 & 18 http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg

Vacation Family, Slide [ ] http://www.toonpool.com/user/496/files/vacation_50845.jpg

Business Man, Slide [ ] http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/

yayayoy100600039.jpg


More Image Credits

Angry Driver, Slide 18 http://assets.nydailynews.com/img/2009/06/18/alg_road-rage.jpg

Confused Man, Slide 18 http://pstransitoperators.files.wordpress.com/2010/05/confused.jpg

Road Rage, Slide 18 http://4.bp.blogspot.com/_HANEd5oXlMk/SoBNCPmd10I/

AAAAAAAAGIk/EEEtLZzWqbA/s400/roadrage.jpg Sad Family, Slide 18

http://www.ledaswann.com/images/family%20sad.jpg


CS 410 Orange Team Milestone Presentation November 15, 2010 15 November 2010CS 410 Orange Team1.

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