![[EN] Orange Social Media Dashboard - February 2012](https://static.fdocuments.in/doc/165x107/547cf87bb47959c5508b47ec/en-orange-social-media-dashboard-february-2012.jpg)
[EN] Orange - Social Media Dashboard - May 2012
4
may 2012 Orange Group Social Media some rights reserved - cc 2012 orange.com
description
Transcript of [EN] Orange - Social Media Dashboard - May 2012
![Page 1: [EN] Orange - Social Media Dashboard - May 2012](https://reader034.fdocuments.in/reader034/viewer/2022051817/547cf8aa5906b57a378b45f1/html5/thumbnails/1.jpg)
may 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
![Page 2: [EN] Orange - Social Media Dashboard - May 2012](https://reader034.fdocuments.in/reader034/viewer/2022051817/547cf8aa5906b57a378b45f1/html5/thumbnails/2.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
Other
Poland
USADominican Republic
Spain
France
UK42%
33%
4%
3%3%
3%12%
France
Other countries
Poland
UK
Tunisia
USA
27%
9,1%
8,9%
42,2%
7,5%5,3%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 442 317Followers : 18 309
Orange PolskaLikers : 764 792Followers : 497
Orange JordanLikers : 199 551Followers : 3 024
Orange FranceLikers : 465 040
Orange Worldwide followers
4 5 4 78 0 3 6 1 36 2 1
source: socialbakers may 2012
Orange Corporate page: 218 264 likers
Orange Corporate - Facebook
@orange: 10 336 followers
Tarifs de la nouvelle gamme #Origami #Orange&
Orange simplifie sa gamme #Origami, l’enrichit en services et baisse ses prix
Samsung Galaxy SIII is arriving soon in several Orange countries ! Visit your Orange website and learn more ;)
Orange Corporate - Twitter
Orange Corporate - top engaging posts
may 2012
may 2012
may 2012
Poland +4%
vs apr 12
Poland+3%
vs apr 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 218 264Followers : 10 336
Orange DominicanaLikers : 217 906Followers : 51 557
source: socialbakers
Orange RomaniaLikers : 165 455
![Page 3: [EN] Orange - Social Media Dashboard - May 2012](https://reader034.fdocuments.in/reader034/viewer/2022051817/547cf8aa5906b57a378b45f1/html5/thumbnails/3.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
1500
4726
9
Orange event with TweetreachCannes �lm festival event
total people reached* with the search «#cannes2012 and Orange» : 487 204for a total of 441 tweeterers**
split of tweet type over 15 days
regular tweets
@replies
retweets 60%37%
3%
top 5 twitterers over 441 (based on the impressions***)
@Nico_Gilli
@FredMyscreens
@nivrae
@Orange_Cinema
@orange 1 566 744 impressions
1 006 358 impressions
41 674 impressions
40 078 impressions
71 974 impressions
blog live orangevisits and popular articles
Twitter Orange account followers evolution
Cannes �lm festival
o�cial poster of Roland Garros 2012
source: Google Analytics
visits/day
the new 2012 Roland Garros poster : what’s your take ?
Festival #Cannes2012 in one week the Orange live blog and its bloggers will set off for Cannes!
may 2012
414 articles 1504May
28th
visits
Twitter international telco level of engagement
may 2012source: Tweet level by Edelman source: Twitter counter
UK O278 127 followers#2
FRA @Orange10 336 followers#1
FRA SFR_Groupe7 943 followers#4
UK Vodafone_Group11 139 followers#5
USA ATT132 960 followers#3
80,8
81,8
55,2
39,7
74,4
6000
8000
10000
12000
31-May20-May10-May1-May20-Apr10-Apr31-Mar20-Mar10-Mar1-Mar
20 apr8 550
followers20 mar7 529
followers
31 may10 336
followers
may 2012
426 shares 131 Pinit!1144 tweets 7 comts93 gplus 78 shares
in
source: Twitter counter may 2012
in
Roland Garros: tennis in a connected mode #RG1260
500
1000
1500
2000
31-May25-May20-May15-May10-May5-May1-May
@orange+49%
vs march 12
![Page 4: [EN] Orange - Social Media Dashboard - May 2012](https://reader034.fdocuments.in/reader034/viewer/2022051817/547cf8aa5906b57a378b45f1/html5/thumbnails/4.jpg)
some rights reserved - cc 2012 orange.com
Social Media glossary
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...*reach is the total number of unique Twitter users
who received tweets
***each receipt of a tweet is called an impression**a tweeterer is a Twitter user
![[EN] Orange Social Media Dashboard - oct 11](https://static.fdocuments.in/doc/165x107/58f3301e1a28ab97398b4707/en-orange-social-media-dashboard-oct-11.jpg)
![[EN] Orange - Social Media Dashboard - September 2012](https://static.fdocuments.in/doc/165x107/547cf878b4af9fce158b525f/en-orange-social-media-dashboard-september-2012.jpg)
![[EN] Orange - Social Media Dashboard - October 2012](https://static.fdocuments.in/doc/165x107/547cf86eb47959b6508b47c7/en-orange-social-media-dashboard-october-2012.jpg)
![[En] Orange Social Media Dashboard (mid) October](https://static.fdocuments.in/doc/165x107/55ce7247bb61eb0c418b47fc/en-orange-social-media-dashboard-mid-october.jpg)
![[En] Orange Social Media Dashboard - Feb 2012](https://static.fdocuments.in/doc/165x107/55d4f1dabb61ebd76b8b45bf/en-orange-social-media-dashboard-feb-2012.jpg)
![[EN] Orange - Social Media Dashboard - June 2012](https://static.fdocuments.in/doc/165x107/547b4835b479597c098b4d9b/en-orange-social-media-dashboard-june-2012.jpg)
![[EN] Orange - Social Media Dashboard - August 2012](https://static.fdocuments.in/doc/165x107/547b483bb4795983098b4d7f/en-orange-social-media-dashboard-august-2012.jpg)
![[EN] Orange - Social Media Dashboard - July 2012](https://static.fdocuments.in/doc/165x107/547cf873b479597f508b47d2/en-orange-social-media-dashboard-july-2012.jpg)
