EN Data Monetization - REBOLD, Data-Driven Marketing & … · Data Monetization We make the...
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AS-IS Picture Strategy definition TO BE - Roadmap BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] | Data Monetization We make the intangible tangible We have vast experience in managing data. We are experts in finding and designing solutions that generate value and profitability based on that value. How do we do it? Our methodology We provide a 360º data consulting service which includes: Technological infrastructure Data sources Based on disaggregated data management. Data-driven decision-making. The integration of different sources. An analytical view complemented with a vision of the business. A multidisciplinary project-based team. A data-driven culture Understand the current situation. Evaluate the situation of the market(s). Identify business opportunities. Define the needed resources. Internal/external clients. KPIs. Design, implement and assess the “use cases”. P&L and business plan With the AS-IS vision, we can decide on and define the strategy for both the pilot and roll-out phases. Storage. First-party-data structure. Create segments. Serve as a bridge with third parties. Activate segments. Create prospection models. Define and develop models. Develop targetable segments. Identify potential clients. Guide and develop product offering, pricing policies, costs and volume Enrich audiences based on their browsing profiles. Contextual, technological, recency and frequency variables, etc. Audience extension to implement prospection models and identify similar users. Modeling (lookalike) Sales strategy
Transcript of EN Data Monetization - REBOLD, Data-Driven Marketing & … · Data Monetization We make the...
AS-IS Picture Strategy definition TO BE - Roadmap
BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE
Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] |
Data MonetizationWe make the intangible tangible
We have vast experience in managing data. We are experts in finding and designing solutions that generate value and profitability based on that value.
How do we do it?
Our methodology
We provide a 360º data consulting service which includes:
Technological infrastructure Data sources
Based on disaggregated data management.
Data-driven decision-making.
The integration of different sources.
An analytical view complemented with a vision of the business.
A multidisciplinary project-based team.
A data-driven culture
Understand the current situation.
Evaluate the situation of the market(s).
Identify business opportunities.
Define the needed resources.Internal/external clients.KPIs.Design, implement and assess the “use cases”.P&L and business plan
With the AS-IS vision, we can decide on and define the strategy for both the pilot and roll-out phases.
Storage.First-party-data structure.Create segments.Serve as a bridge with third parties.Activate segments.Create prospection models.
Define and develop models.Develop targetable segments.
Identify potential clients.Guide and develop product offering, pricing policies, costs and volume
Enrich audiences based on their browsing profiles.
Contextual, technological, recency and frequency variables, etc.
Audience extension to implement prospection models and identify similar users.
Modeling (lookalike) Sales strategy
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