Emprendiendo en mobile Breaking Mobile 2015
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Transcript of Emprendiendo en mobile Breaking Mobile 2015
Track 7 - Mobile Start ups - Creating long-term value
Ariel ArrietaCo-founder & Managing Partner
NXTP Labs
Paul del PinMarketing & Sales Director
Etermax
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Ponys vs unicorns
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IdentidadVisual
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ConquistarEl Mundo
3 LATAM:Mi base
4Revenue Ony Off Line
El foco debe ser el Producto. Elmundo de las aplicaciones esglobal y deben ser de claseglobal.
La clave es tener unproducto global concaracterísticas locales.
Las grandes empresas no tieneninterés en latinoamérica. Un buenproducto con contenido localpuede convertirse en líderrápidamente, en un mercadoenorme que generará una baseinstalada masiva.
Diversificar el riesgo y acceder a negocios con márgenes de ganancia mucho mayores al original.
No hay que pensar como progra--mador. La identidad visual y la interfazes lo más importante para el usuario final. Esto
es precisamente “crear una marca”.y permitiráluego llevar la IP a otras plataformas.
Foco en elProducto
