Employee Portal Evolution Masters 2010_SDU_2

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Strategic business approach for employee portal lifecycle

management and integration of social media in a rapidly

changing digital environment

29th-30th November 2010, Hotel Concorde, Berlin

> Creating & developing a company-wide effective (corporate) governance strategy for your intranet and employee portal

> Strategic business alignment & integration of social media – intranet lifecycle management, benchmarking & KPI´s

of portals for a maximum ROI

> Evolution of employee portals into digital workplaces

> Maximising collaboration online and collaborative tools on your intranet and employee portal – Delivering strategy and

business results through collaborative media> Sustainable employee portal evolution by integrating applications to support global business processes

> Effective use of social media in intranets for employee engagement and internal communication

> Usability & content management – Increasing effectiveness of portals through employee-centered usability and content

management

> Managing risk through effective compliance guidelines

> Crowd sourcing & knowledge management

> Linking apps and mobile services – Integrating content and managing usability of intranets in mobile enterprises

Stein-Ivar AarsaetherGroup Vice President Head, ABB Global Web ManagementABB Ltd. / Switzerland

Michel Gelbartormerly Chie Knowledge OcerFujitsu / UK

Mikaela TerhilChie Intranet CoordinatorWärtsilä Corporation / Finland

Tom PryzgodaSenior Director, Global eMarketingAbbott Laboratories / USA

Andrea BargetziVP, Intranet ManagerCREDIT SUISSE GROUP AG / Switzerland

Pepe ModerHead o Digital StrategyBARILLA G. e R. FRATELLI – Società per Azioni con SocioUnico / Italy

Dr. Stean BöckingHead o Web Services & Technology, Vodaone TechnologyInormation Services OnlineVodaone Group Services GmbH / Germany

Mark MorrellHead o Intranet StrategyBT Group plc / UK

Paul Butcher (tba.)Head o Digital Media, Director – Communications CentralGlobal Public AairsCITIGROUP INC. / USA

Sean MacNivenHead o Social Web Global CommunicationsSAP AG / Germany

Viviane DupréHead o Web Management Public Aairs, Communications &Corporate Social Responsibility / Inormation TechnologiesBombardier Aerospace / Canada

Neil MorganHead, Global IntranetWWF International / UK

Wolgang JastrowskiPMP Head Unite Communications & CollaborationSwiss Re / Switzerland

Richard HareHead o Knowledge Management and CollaborationBritish American Tobacco plc / UK

Thomas GarnierDirecteur de programme MoA Système d‘InormationelearningFrance Télécom SA / France

Dieter ZirnigWorldwide Digital StrategyHewlett-Packard GmbH / Germany

Jerzy Kuba KarpelGlobal Intranet Program Manager, Web Competence CentreMars Incorporated / UK

Helen McCarthye-Communications Manager (Internal Communications)Corporate Media RelationsNestlé S.A. / Switzerland

Prot rom speakers such as:

Media Partners







Who participates on the Employee Portal Evolution

Masters 2010?

The Employee Portal Evolution Masters 2010 is attended by ExecutivesO The Board, Managing Directors, Head O’s and responsible peoplerom the ollowing departments:

> Corporate Communication> Intranet> Internal Communication> B2E Portal Management> E-Collaboration

> Enterprise 2.0> Digital Strategy / Social Media> Learning and Development> Employee Engagement> Content Management> HR> Portal Management / Online Services> Knowledge Managementin all companies

Format

> Best practice presentations: more than 17 careully selectedbusiness cases> Working groups: Pre-matched inormal working groups with

experts> Interactive evening sessions: Optional elaboration o topics in

orm o an intensive workshop> Networking zone: Optional one-to-one-meetings based on

interests and experiences> Experts circle: Virtual collaboration and networking room

on the web

Recent eedback on the econique business masters series

“An extremely useful and high-level event! The concept –

presentations, round tables, one-to-one meetings – really

makes sense. A lot of information within a short time.”

Werner Bednarsch, BMW Group

“Good speakers. Good opportunity of establishing contact to

providers and consultants. Super organisation and hosting.

A perfect chance for networking.”

Magnus von Stackelberg, TeamBank AG

“I was particularly pleased with the practice-oriented

presentations by participants for participants.”

Dr. Wolf-Bertram von Bismarck, PUMA AG

Dear Sir or Madam,

Despite substantial investment in intranets over the past decade, or mostcompanies they’re still not delivering a return on investment in termso use and increased eciency in the way employees access useul andimportant inormation.

Intranets are now the norm but many companies have ound that theyhave not lived up to their expectations. An employee portal improves theprospect by oering benets in terms o usability, return visits andstickiness, improved communications, consolidation o inrastructure, andreeing the knowledge silos created by traditional departmental site design.In a complex digital society static websites are no longer enough to buildrelationships with employees using the intranet. Employee portals have

become the setting or discussion o ideas, opinions and transactions:Web 2.0 and the growth o social networking have created exciting toolsor businesses to communicate and organise with employees.

Now the real challenge is to leverage the power o these new socialnetworks to create innovative and original internal communicationexperiences. Businesses that are not aware o these tools could be passingup opportunities to create a competitive edge and risk looking staid to anincreasingly savvy and social internet population. However, the entire socialmedia landscape continues to change and evolve at a rapid pace. This paceo change in technologies related to portals, content and collaboration hasnever been aster. Consumers have embraced social networking, quicklydriving the technology and behaviour deep into the workplace. The portals,content and collaboration space is moving at breakneck speed.

According to this, the development o social media and a complex digital

society is changing the role and unction o intranets / employee portalsrapidly. Under the heading o „social corporate intranet“ more and moreresponsibles are dealing with the integration o complex tools andapplications to revolute their intranet & employee portals. An increasingnumber o external players have a huge infuence to employee portals.Facebook, LinkedIn, Twitter; the collaboration landscape is going tobecome more and more conusing. Social computing will impact yourbusiness rom the inside out and outside in, or both good and bad.

Internal communications is the backbone o every organisation. Successulcompanies now believe that alignment and consistency across the entireemployee base is critical in achieving high business perormance. A ullyunctional and innovative intranet is becoming an increasingly vital toolor improved organisational perormance. A poorly managed intranetquickly disintegrates into an anarchic situation in which websites

prolierate, applications abound and processes are nonexistent.Decisionmakers need to weigh up the benets and disadvantages o integrating various tools into their intranet system. The nancial benetso a consolidated intranet include increased employee productivity romtime saved, and improved knowledge management.

The rst annual “Employee Portal Evolution Masters” in Berlin will discussstrategic approaches to the handling and management o complex intranets& employee portals in rapidly changing digital environment.

This econique conerence provides an excellent opportunity or networkingwith senior executives o Corporate Communication, Intranet, InternalCommunication, B2E Portal Management, E-Collaboration, Enterprise2.0, Digital Strategy / Social Media, Learning and Development, EmployeeEngagement & HR rom all companies across all over Europe and willdiscuss challenges and demands on complex, company-wide and strategic

employee portal programs.With international top speakers at a senior executive level, the EmployeePortal Evolution Masters will establish a new approach in nding the rightstrategy in handling complex digital media or employee portals.

We look forward to welcoming you in Berlin!Your econique team

Thomas Krämer

Senior Sales Manager

Phone +49 (0) 30 802080 469

Fax +49 (0) 30 802080 430

E-Mail [email protected]

www.econique.com



Agenda | Monday, 29th November 2010

Thomas Krämer


Phone +49 (0) 30 802080 469

Fax +49 (0) 30 802080 430


www.econique.com

8:30Registration

8:55Welcome and introduction through econique and rom the Chair

> Employee portal & intranet governance – Strategic approach and challenge

9:00 I Case Study / Key NoteStrategic intranet governance and business driven adoption o socialmedia or increasing value @ BT

> What are good business drivers or adoption?

> What is the right strategy and governance?

> What value can be measured?> BT examples demonstrating best practice

Mark Morrell, Head of Intranet Strategy, BT Group plc

9:45 I Case StudyIntranet governance & implementation o guidelines or the right andefcient use o social media tools and Intranet apps

> Animation & collaboration @SAP intranet portal> Tracking tools or the right use

> SAP Employee Network & SAP Talk> Crowd sourcing & anonymous community base d change management> Establishment o a intranet governance ramework

Sean MacNiven, Head of Social Web Global Communications, SAP AG

10:30 I Networking ZoneRereshment breakIndividually organised one-to-one meetings you can determine in the online community

during the econique experts circle agenda personalisation phase prior to the conerence.

> Developing sustainable and eective strategies in intranets or employeeengagement and internal communication in a rapidly changing digital environment

11:00 I Case StudyOverall strategy or employee portal evolution into an enterprise 2.0platorm and integration o eective use o social media or employee

engagement and internal communication – Employee portal evolution:Start the dialogue to engage employees

> Case study o our 35,000 employees organisation engaging in internal collaborationand social networking tools

> Addressing governance and inormation security issues> Positioning the employee portal evolution as an essential tool to reach employee

engagement goals

> Deining the oundation or the uture, based on business goals, not the technical solution> Determining our ROIViviane Dupré, Coordinator Head o f Web Management Public Affairs, Communications

& Corporate Social Responsibility / Information Technologies, Bombardier Aerospace

11:45 I Case StudyImplementing social media eatures in intranet or eective employeeengagement and internal communication

> Evaluating and implementing social eatures> Launching social eatures and enhancing the new culture

> Collaborating and knowledge sharing through social eatures> Eective use o social eatures in intranet

> Linking with business goals, building senior sponsorship> How to scale up your application o your employee portal activity into a comprehensive,

company-wide and well-deined strategic eort

Mikaela Terhil, Chief Intranet Coordinator, Wärtsilä Corporation

12:30 I Networking ZoneLunch

Individually organised one-to-one meetings you can determine in the online community


13:45 I Case StudyLinking apps and mobile services – Integrating content

and managing usability o intranets in a changing digital environment

Thomas Garnier, Directeur de programme MoA Système d‘Informationelearning, France Télécom SA

> Delivering strategy and increasing business value through collaborative media

14:30 I Case StudyIntegrating collaboration – Linking in v irtual workspaces with yourintranet

> Establishing seamless access and search across your virtual workspacesand the rest o the intranet

> Solving the problem o where to ind inormation – How to manage 1000 bloominglowers

> Maintaining the momentum or your collaborative workspaces

> Lessons rom WWF’s experience with collaboration in virtual teamsNeil Morgan, Head Global Intranet, WWF International

15:15 I Networking ZoneRereshment break



15:45 I Case StudyGlobal knowledge & collaboration programme at Fujitsu –Vision, strategy, design, pilot, deployment, growth & continuous

improvement processMichel Gelbart, formerly Chief Knowledge Officer, Fujitsu

16:30 I Case StudySocial networking with SharePoint 2010 @ ABB Global

> Integrating SharePoint’s collaborative tools into existing

intranet> Making the most o SharePoint’s social capabilities> Adapting SharePoint to corporate design guidelines

> Building communities across organisational boundariesStein-Ivar Aarsaether, Group Vice President, Head ABB Global Web Management,ABB Ltd.

17:15 I Case StudySocial computing and the collaborative intranet

> What to do when you inherit a ailing intranet

> How we reversed seven years o ailing online communities> How blogging creates the dialogue necessary to improve culture> Using social networking to connect people in large organisations

> Simple design techniques or complex situations & tracking tools ormeasuring user behaviour

Richard Hare Knowledge, Communication and Collaboration Consultant,

British American Tobacco plc

18:00 I Networking ZoneEvening reception



> Interactive evening session (Topics are ree o choice)

18:45 - 21:00 I Interactive evening session (tba)Developing a business case to develop an efcient and business ocused intranet> Establishing beneits and costs and structuring a business case

> Developing social media strategy within the enterprise> Getting value out o social media tools

> Creating the right environment or collaboration> Developing a sustainable and cost eective intranet / employee portal

- or -

Integrated and efcient crowd sourcing and increasing value or your business

> Eective use & measuring o employee eedback> Establishing reward systems

> Save valuable resources and get tailor-made solutions rom youremployees







Agenda | Tuesday, 30th November 2010

Thomas Krämer


Phone +49 (0) 30 802080 469

Fax +49 (0) 30 802080 430


www.econique.com

8:30Registration

8:55Welcome and introduction through econique and rom the Chair

> Evolution o intranets and employee portals into digital workplaces

9:00 I Case StudySocial media online helpdesks – Workspace drives new ways o workingand communicating: A Vodaone Case Study> What are the components o a social media-enabled online helpdesk?> What are the business drivers and beneits?> What are the challenges to int roduce social media helpdesks?

> What are the similarities and dierences between customer- and employee-acingsocial media helpdesks?> What are the lessons learned?Dr. Stefan Böcking, Head of Web Services & Technology, Vodafone Technology InformationServices Online, Vodafone Group Services GmbH

> Intranet & employee portal governance – Managing risk through eectivecompliance guidelines

9:45 I Case StudyImplementing compliance guidelines in your strategy or an intranet andportal governance> Working with other departments in ensuring compliance regarding> New media risks> Overcoming organisational and regulatory constraints> Learning rom practical examplesPepe Moder, Head of Digital Strategy, BARILLA G. e R. FRATELLI – Società per Azionicon Socio Unico

Employee Portal Best Practice Forum

10:30Introductory presentations or the working groups

11:00 I You have the choice between:

> Pre-organised working group on one o the presented topics- or -> Individually organised working groups which you can determine in the online

community during the agenda personalisation phase prior to the conerence

12:15Panel discussion on the top topics o the Employee Portal Evolution Masters withreports rom the working groups and the econique expert circle.

12:45 I Networking ZoneLunchIndividually organised one-to-one meetings you can determine in the online community


> Crowd sourcing & collective intelligence in employee portals and intranets

14:00 I Case StudyDigital mindshit – Integrated and efcient crowd-sourcing and theright management o collective intelligence in a employee portal –Watercooler at the HP Intranet> Digital mindshit – 8 shits to your digital strategy> Digital ecosystem – Facebook, corporate website, blogs, Twitter – play

with your digital ecosystem

> Enterprise 2.0 – Blogs, wikis, orums, social networks or your employees> Collective intelligence – Crowd-sourcing, barcamps and OpenSpace as

new working-modelsDieter Zirnig, Worldwide Digital Strategy, Hewlett-Packard GmbH

14:45 I Case StudyBusiness challenges in migrating a large intranet to an employeeportal at Nestlé> Managing stakeholder and user expectations> Change management> Communicating to a diverse global audience> Coordinating the technical and business aspectsHelen McCarthy, e-Communications Manager (Internal Communications),Nestlé S.A.

15:30 I Networking ZoneRereshment breakIndividually organised one-to-one meetings you can determine in the online community


> Intranet liecycle management, benchmarking & KPI`s o portals or a maximumROI – Tracking o the use o intranet & portal applications

16:00 I Case StudySuccessully increasing your user adoption rate when deploying newtools or platorms> Exploring implementation and user adoption rates rom a

technical, cultural and communications perspective> Overcoming adoption diiculties when integrating new social media

and Web 2.0 tools> Maximixing user adoption o platorm introductions quickly and

sustainably by promoting new Intranet eatures eiciently> Ensuring high user adoption rates through change management and

communications> Investigating additional solutions to increase adoption rates companywideTom Pryzgoda, Senior Director, Global eMarketing, Abbott Laboratories

16:45 I Case Study

Establishing social sotware to drive expertise exchange and how tomeasure it> How to establish social sotware by driving it as a change management

project> How to lay oundation or business value return and how to measure it> How business case and risk management inluences decision makers> Importance o legitimation o such new solutions and avoidance o F-wordWolfgang Jastrowski, Head of Unite Communications & Collaboration,Swiss Reinsurance Company Ltd.

17:30Q&A session & discussion with closing words rom the Chair

17:45End o the conerence

We would like to thank everyone who has helped with the research andrealisation o the „Employee Portal Evolution Masters“, in particular the

speakers or their continued support and commitment.Henry Fuchs, Director Conerence Production,econique business masters GmbH & Co. KG

>> Workin g Group 2Content Governanceor end users and contentauthors> What is content gover-

nance and why is it important?> Identiying controlled versus

uncontrolled content> Creating a more intuitive site experience

or users> Understanding inormation lows and

avoiding departmental silosPaul Butcher, Head of Digital MediaDirector – Communications CentralGlobal Public Affairs, CITIGROUP INC.(tba.)

>> Working Group 1Importance o intranetpersonas and theirimplication on intranetunctionality and design> How to create intranet personas and

how to use them or intranet designand unctionality selection

> Why do we need wirerames andprototypes to build best intranets?

> How to create usability/personasdevelopment beneits case

Jerzy Kuba Karpel, Global IntranetProgram Manager Web CompetenceCentre, Mars Incorporated

>> Working Group 3Converging intranet platorms to drive

business value> Socialising with senior management

and bringing businesses on board> Demonstrating the business beneits

o your intranet by calculating the ROI> Utilising internal social media and

business relevance to attract and maintainat the interest o your employees

> Converging dierent platorms overtime to maximise the potential o yourintranet

>> Workin g Group 4Business alignment o extensive and diversifedintranet portals> Driving real business

decisions by taking advantage o abilitiessuch as knowledge sharing, collaborativeworking and new innovative applications

> Ensuring your intranet and portal is abusiness tool rather than a leisureapplication to keep it business related

> Gaining ull support or the intranet andportal rom top/senior management orincreased business success and relevance

Andrea Bargetzi, VP, Intranet Manager,CREDIT SUISSE GROUP AG







The econique knowledge community

The participants o the Employee Portal Evolution Masters 2010 gain access to the online experts c ircle. This knowledge community allows its participants

to adapt their conerence agendas to their specic needs by adding one-to-one meetings and inormal group meetings with ellow decision-makers.

Potential discussion and business partners are easily identied through the extensive online proles provided. In addition, collaborative work ater

the conerence is heavily supported by numerous eatures allowing newly ormed virtual teams to work together on a variety o topics.

Thomas Krämer


Phone +49 (0) 30 802080 469

Fax +49 (0) 30 802080 430


www.econique.com







Please fax the booking order to +49 (0) 30 802080 430

Thomas Krämer


Phone +49 (0) 30 802080 469

Fax +49 (0) 30 802080 430


www.econique.com

Please choose your conerence package

ò I will attend the Employee Portal Evolution Masters 2010 on

29th - 30th November 2010, in Berlin or the price o 2.200,-€ + VAT).

For solution providers

ò I will attend the Employee Portal Evolution Masters 2010 on29th - 30th November 2010, in Berlin or the price o 2.750,- € + VAT.

Interactive Evening Session optionò I will attend the optional interactive Evening Session or the price o 250,- € + VAT.

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For your registration:

Thomas KrämerPhone +49 (0) 30 802080 [email protected]

Conerence venue

Concorde BerlinAugsburger Straße 4110789 Berlin

Tel.: +49 030 800999-0www.berlin.concorde-hotels.com

There is a limited room contingent with special rates available at the venue. Please book your room directly mentioning your participation on the Employee Portal Evolution

Masters 2010.

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Heilbronner Straß e 10, D-10711 BerlinVAT.-ID: DE 260033399, Amtsgericht Charlot tenburg, HRA 41097 B

Booking code: SDU





Employee Portal Evolution Masters 2010_SDU_2

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