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    LETTER OF TRANSMITTAL.

    Mr. Nadeem Ahmed Bashir

    Respected Sir;

    Today we are grateful to submit our report to you. The report covers the main

    aspects of Training and Development, which includes the brief introduction of

    Training in IHG (Inter-Continental Hotel Groups), process involved in training

    and development, finances required etc. We have tried our level best to come up

    to your mark by providing unique ideas, style and by providing elegant

    presentation.

    We are thankful to you as you have given us an open opportunity to survey the

    market, enhance our knowledge, and answer many questions that are usually in

    everybodys mind related to training and development.

    It was a wonderful experience to explore the market.

    Sincerely yours,

    Group Members:

    Aurang Zaib

    Nauman Afzal

    Shaban Khan

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    ACKNOWLEDGMENT

    Knowledge is a door to prosperity

    Some time expressions are more reliable than words. Today we are short of words

    to express our deepest and numerous feelings to Allah Almighty (The most

    beneficial and merciful) who gave us the mind, ability and courage to perform in

    a creative way.

    For our bellowed parents, sincere, appreciation and prayers shall always be there,

    for showing their love, kindness, and support.

    At the last but not least we are also thankful to our friends, classmates and

    teachers for their complete moral support, motivation and encouragement for the

    completion of this project.

    IHG 2

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    COMPANY OVERVIEW:

    Group Profile:

    IHG (Inter-Continental Hotels Group) is an international hotel company that

    always tries to see the world through the eyes of others.

    We have more guest rooms than any other hotel company in the world

    that's 556,000 rooms in over 4,100 hotels across nearly 100 countries. Our

    guests make over 160 million stays in IHG hotels every year.

    We operate seven hotel brands Intercontinental, Crowne Plaza, Hotel

    Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and

    Candlewood Suites.

    Goal:

    We want to grow by making our brands the first choice for guests and hotel

    owners.

    Target:

    In 2005 we committed to increase the number of rooms we have by 50,000 to

    60,000 on a net and organic basis. The top end of this target was exceeded in June

    2008 6 months ahead of schedule. By the end of September 2008, we had

    reached 70,000 net rooms, with 3 months left to go.

    This was achieved through organic growth meaning through new rooms under

    our existing brands and not through acquisition. Most of the rooms that leave our

    system do so at our instigation as we raise the quality of our hotels across all of

    our brands.

    IHG 3

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    Strategy:

    Our strategy is to build the hotel industrys strongest operating system focused on

    the biggest markets and segments where scale really counts.

    Operating System:

    IHGs operating system is made up of all the things we do to drive demand for our

    brands. This includes our advertising and marketing campaigns, our 12 global call

    centres, 13 local language websites, an 8,000-strong sales force, Priority Club

    Rewards the worlds largest hotel loyalty scheme which has 40 million members

    and all the advantages that IHGs global hotel distribution and scale brings to

    brand awareness. Our focus on the biggest markets where our scale really counts

    ensures that we concentrate our resources on the opportunities that will provide

    the greatest return.

    Strategic Priorities:

    Improving the performance of our brands

    Using our insight to make our brands the first choice for guests.

    Delivering consistent customer experiences.

    Generating excellent returns from our hotels

    Improving hotel revenue by encouraging guest visits.

    Improving the efficiency of our hotels and operating processes.

    Putting our market scale and knowledge for good use

    Using our worldwide scale and experience to convert more hotels to our

    brand.

    IHG 4

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    Making the most of our global presence-guests choose brands they know

    when they travel.

    Strengthening our organization

    Investing in our people and ability to do business.

    Building strong partnership within our own company and with our owners

    across the world.

    IHG 5

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    VISION

    We are committed to dynamic growth and service excellence built upon our

    heritage of traditional hospitability. We strive to consistently meet and surpass

    guests, employees and other stakeholders expectations. We feel pride in making

    efforts to position Pakistan in the forefront of the international arena.

    IHG 6

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    ORGANIZATIONAL STRUCTURE

    IHG 7

    ORGANIZATION CHARTRGANIZATION CHART, Holiday INN Hotel (IHG)

    GENERAL MANAGERGENERAL MANAGER

    EXEC. ASST. MANAGER

    EXEC. SEC

    ROOM DIV. MGR DIR SALES H.R.MC.FDIR F&B C.E

    EXECT. H.KL.M

    S.M

    MGR M&C

    PER.MGR

    T.MT.O. SUP

    CRED.MGR

    A/F&B M

    BQTMGR

    ACE HL&P

    EXEC.

    F.O.M

    PUR.MGR

    I.T.MG

    A.C.FACE R&MSECU.MGR

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    Corporate Culture:

    Organization culture is a pattern of basic assumptions that has worked well

    enough to be considered valuable and therefore, to be taught to new members as

    the correct way to perceive, think and feel in relation to those problems.

    Holiday INN hotels maintain a very friendly culture, which is focused towards

    training, employee career development, innovation etc. Some of the factors

    considered by the top management while designing the organizational culture is as

    follows: -

    Innovation:

    Listening and two way interaction

    Participation

    Encouragement

    Motivation

    Enterprise

    Initiative

    Growth & Development for All:

    Competence and contribution as the only basis for job security.

    Promotion from within

    Learning environment and opportunities

    Provision for world class education and training

    Aligning people with latest trends.

    Trust:

    Cooperation

    Support

    Teamwork

    Sense of ownership

    IHG 8

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    Empowerment

    Integrity

    Dignity

    Respect

    Candidness

    Recognition Reward:

    Achievement orientation

    Performance based evaluation

    Appreciation

    Incentives

    Setting ever-rising standards of performance.

    IHG 9

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    INTRODUCTION TO THE PROJECT:

    This project is done on the training and development structure of Holiday InnHotels. The main objective of the project is to introduce a more upgraded and

    better training system for the organization. There are a few basic ways of training

    employees that are being used at Holiday Inn Rawalpindi:

    Internships (Duration is 4-8 weeks).

    Daily Training System for the Management.

    Academic Training which has duration of:

    Six months

    One year

    Two years

    There is aMonthly Planner. That has the training statistics

    The corporate training department does external training. They usually have 7-8

    trainers.

    IHG 10

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    Training Needs Analysis:

    Initially there is counseling sessions provided to employees so that they are

    mentally prepared for the training. Then there are workshops and seminars; localdomestic and international. When once an employee is trained there are no

    counseling sessions or any other way to motivate the employee for training .If we

    take a closer look at the training system of HI Hotel, we shall come to realize that

    their training methods are not as effective as they appear to be at the first glance.

    Training is necessary for the development of human resource available. It is

    meant to produce competent individuals who can make the system work and also

    contribute towards its natural growth, which is must for its survival and progress.

    Enhanced need of the resources has resulted into all over scarcity of resources. To

    remain competitive and to stay on the top it is necessary to make the best use of

    available resources and effective use of opportunities offered by the

    environments, an equally competent manpower to make best possible exploitation

    of these resources.

    The lower staff is trained more conveniently such as waiters and cooks. Training

    of the waiters is very important because they are directly related to the customers.

    IHG 11

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    Human Resource:

    The management of various activities designed to enhance the effectiveness of an

    organization's work force in achieving organizational goals.

    Human resource management process is as follows

    Human resource is the main asset of an organization through which it achieves its

    objective. Selection or right person for right job needs to follow the human

    resource process. Any flaw in this procedure may cause the worst loss to an

    organization creating it a challenge for the organization.

    Training and Development:

    Training and development is a planned effort to facilitate employee learning of

    job-relating behavior in order to improve employee performance. It denotes effort

    to increase employee skills on present jobs. Development refers to efforts orientedtowards improvement relevant to future jobs.

    There is a proposal of introducing software of food and beverages control. As we

    know that the main business of IHG is selling food.

    The case of training or transferring Food and Beverage Cost Control personnel

    from one hotel to another will be facilitated with resulting savings in time and

    expense.

    IHG 12

    Human

    Resource

    PlanningStaffing

    Development

    And

    EvaluationCompensation Maintenance

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    TRAINING & CAREER DEVELOPMENT AT IHG

    HOTELS

    Investment in people and human resource development is an ongoing process in

    the Inter continental hotel group. New management concepts and intensive

    training programs have been introduced at all levels of supervisory and

    managerial positions through establishment of an in-house Training School

    located at Holiday Inn Hotel, Lahore. The Training School looks forward to

    imparting systematic and scientific knowledge of the operations of both tourism

    and hospitality business.Holiday INN Hotels have become synonymous with a tradition of personal

    services, efficiency, and convenience and guest satisfaction.

    Behaviorally anchored rating scale:

    Scales that contain sets of specific behavior that represent gradation of

    performance used as common reference points or anchors for rating employee on

    various job dominations.

    360 Degree Feedback:

    An approach that provides an individual with rating of performance from a variety

    of relevant sources such as peers, subordinates, superiors and often an external

    customers or clients, who can then be compared with the individuals own self-

    assessment.

    Appraisal is the system, which tells the employee about his performance at the

    work place. It affects its future performance in the organization. Different

    methods of appraisal challenge an organization to adopt accurate measures to

    evaluate the performance and rank a person objectively.

    IHG 13

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    GOALS / OBJECTIVES OF TRAINING &

    DEVELOPMENT AT IHG

    Customer Service:

    Holiday INN Hotels- the largest chain of hotels in Pakistan maintains the

    standards of excellence for which its famed worldwide. At the hotels, the art and

    science of hospitality are applied in perfection to offer the most luxurious

    ambience and a wealth of services to the guests who are as precious as pearls.

    The management at IHG therefore, provides training on continuous basis to their

    employees to get the most efficient customer service.

    Training:Investment in people and human resource development is an ongoing process in

    the IHG. New management concepts and intensive training programs are

    incorporated at all levels of supervisory and managerial positions. IHG looks

    forward to imparting systematic and scientific knowledge of the operations of

    both tourism and hospitality business.

    Profitability:

    In order to maximize profit through sourcing new business, different marketing

    arrangements are being made which include joint ventures and exclusive

    marketing agreements.

    Apart from these business arrangements they are more focused towards training

    and development, as they believe that profitability can only be increased if the

    valuable asset of the company is more trained and skilled.

    Growth Profile:

    The outstanding growth cannot only be achieved with excellent service,improvement in dcor and facilities, variety of cuisine, expansion/addition of

    banquet halls, increase in airline catering business. Training plays a very crucial

    role in the growth profile of IHG. Training and HR Management realizes that

    growth is simply not possible without teaching new skills, knowledge to their

    employees.

    IHG 14

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    Compatibility:

    Pakistan Services Limited has pledged to keep pace with the change through

    consistent efforts and is trying to continue to achieve better results through higher

    sales and improved profitability. They compete with others through their highstandard services and traditional environment.

    Compatibility can be achieved, in such a customer aware environment, through

    training the employees new skills, which will give them a competitive edge on

    their competitors in the eyes of customers.

    Traditional Hospitability:

    IHG is synonymous with a tradition of personal services, efficiency, convenience

    and guest satisfaction. Therefore, it is a very important objective of training and

    career development to gain guest satisfaction.

    They believe COURTESY costs nothing but is worth EVERYTHING.

    IHG offer special training courses on efficiency, guest satisfaction etc.

    Health Safety and Environment:

    PSL is committed to constantly strive for higher standards in health, safety and

    environment to their employees, and guests. The hotel is very mindful of the

    Occupational Safety and Health issues therefore; they offer daily and regular

    training courses on health, safety and environment. It includes use of fire

    extinguisher, carefully washing utensils, hygienic food cooking etc Their

    environment friendly philosophy, has undertaken a number of steps, which

    include periodical meetings and safety training of associates to acclimatize the

    human resources and create safety awareness amongst them.

    Environment of Professional Enhancement:

    At Pakistan Services Limited, management strongly believes that without the

    training and development of top quality personnel, dynamic growth is not

    possible. One of their core value is "Growth and Development for All" with the

    elements of learning environment and opportunities, provision of world class

    education and training and aligning people with latest technological trends.

    IHG 15

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    CURRENT TRAINING SYSTEM IN IHG

    IHG has mainly a single training system, which is being applied to the whole

    chain of hotels.

    REGULAR/DAILY TRAINING PROGRAM

    IHG 16

    HOD

    Select

    Trainees

    Topic

    (availability

    of trainer)

    Time/Duration

    Venue

    Select

    trainers

    Availability

    Teaching

    competence

    Skills/Experience

    re uired

    Whoever is

    interested?

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    Selection of Trainer:

    In any training program selection and training of trainer is the most critical path

    for the organization. One tries to hire a person as trainer who is best available in

    terms of education, training, experience, technical knowledge, skills, initiative and

    teaching competence.

    Managers of an organization always intend to select a trainer who will be more

    efficient and effective to the organization as they re involved in a significant

    investment of time and cost.

    IHG is also very concerned about the selection of the trainer. They usually hire

    trainers internally, from within the organization. They prefer their own employees

    for this task for internal training.

    They do not have any specific criteria for the selection of trainer as it depends on

    various factors. Some of them are as follows:

    Type of training

    Managerial Level

    Objective of training

    Scope of responsibility

    Skills and knowledge required as per training

    Education

    Subject matter to be taught

    Teaching competence

    Training Coordinator:

    Training coordinator IHG is a person who oversees, directs and coordinates

    training for employees and supervisors in the hotel. He is responsible to report

    directly to the HR manager. He interacts with the individuals outside the hotels

    including training and HR staff from the competitors Hotels and other members of

    the local community. He is also involved in coordination and functions and

    activities with other department heads and department trainers.

    IHG 17

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    Duties and Responsibility:

    The main duties and responsibilities of training coordinator are as fellows:

    1. Assists HRDM to analyze training needs in the hotels and prioritizes such

    needs for HR manager to review.

    2. Assists in developing Annual Hotel Training Plans and prepare monthly

    and yearly reports for HRD managers.

    3. Maintains hotels training library

    4. Assists to conduct employee orientation to the company and the hotel.

    5. Assists to oversee on the job training of new employees.

    6. Assists to oversee re-training of employees.

    7. Assists to conduct guest courtesy and supervisory/ management training.

    8. Assists in the development of hotels training budget, by providing

    necessary statistics/data.

    9. Assists to establish and maintain employee, supervisory and management

    records of training.

    10. Assists to arrange and coordinate with outside instructors for general and

    special courses.

    11. Performs related duties and special projects as assigned by HR and HRD

    manager.

    MANAGEMENT LEVEL TRAINING.

    In IHG, managers are given two main types of training.

    It includes: -

    a. Internal Training

    b. External Training.

    IHG 18

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    IHG 19

    Training & HR

    Manager

    Internal

    TrainingExternal

    Training

    Training

    coordinator

    AssessMarket

    Need

    Assess

    Organizationa

    l resources

    Arrangements

    Current Mgtskills

    Required

    Mgt skills

    Selection

    of Trainer

    Selectionof Trainee

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    INTERNAL TRAINING:

    Normally, managers get internal training in the form of short courses, which may

    be of three days or a weeks duration. Whenever the Human Resource Department

    realizes a need of new skills to be taught to the managers, they ask Training

    Department to undertake a training program.

    In internal training, Training Department considers the following factors:

    1. Need assessment.

    Market Need

    Organizational Resources

    2. Design The Training Program

    3. Development of Training Program

    4. Implementation

    5. Evaluation

    Types of Internal Training:

    Skill training

    Language training

    Special Training Program for Normal Area (STPNA)

    Internship

    Monthly Manual:

    Pearl Continental Hotels select and design their daily training programs in a form

    of monthly manual. It is distributed to all the departments a weak before the

    month starts. The main information included in this is regarded to:

    1. Class to be held on i.e. day, date

    2. Topic to be taught

    3. Concern department

    4. Participants

    5. Venue where the class will be conducted

    6. Name of the trainer

    IHG 20

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    External Training:

    Organizations in spite of providing internal training are also involved in sending

    their employees to different training institutes as part of external training. The

    duration of external training program is 7-15 days.

    They give external training to their employees from different institutes like

    LUMS (Lahore University of Management Sciences) and PIMS (Pakistan

    Institute Of Management Sciences Lahore).

    Selection of Trainees:

    As selection of trainer for any training program is a sensitive task, selection of

    trainee for any training program also involves a through study. Selecting a trainee

    to fill a skill position in any organization is not a single act but is more accurately

    regarded as a process by which individuals who are the most capable can be

    selected from all available applicants.

    IHG understands the importance of care to be taken into consideration while

    investing time and cost in the training program. The Management of IHG while

    selecting trainees, consider the following factors:

    Need recognition

    Required capabilities

    Experience required

    Length of time involved

    Age

    Academics

    Availability

    Stake in the organization

    IHG 21

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    Evaluating and Choosing an Alternative while Training

    This step involves carefully considering the advantages and disadvantages of each

    alternative before choosing one of them. Each alternative should be evaluated

    systematically according to the following criteria:

    Feasibility:

    The feasibility criterion refers to the extent to which an alternative can be

    accomplished within related organizational constraints, such as time, budgets,

    technology and policies. Alternatives that do not meet the criterion of feasibility

    should be eliminated from further consideration in the training program.

    Quality:

    The quality criterion refers to how effectively an alternative solves the problem

    under consideration. Alternatives that only partially solve the problem or

    represent a questionable solution are eliminated at this stage.

    Acceptability:

    This criterion refers to the degree to which the training is cost effective and others

    who will be affected by implementation of the alternative are willing to support it.

    Acceptability has long been recognized as an important criterion against which to

    judge decision.Ethics:

    The ethics criterion refers to the extent to which an alternative is compatible with

    the social responsibilities of the organization and the ethical standards of its

    managers.

    Conclusion:

    The above discussion shows, that training for the management functions pose a

    challenge for any management in the way that improper analysis at any stage inthe training function can lead towards inefficient performance and gradually the

    organization may lag behind in flexibility and responding to changing

    environment.

    IHG 22

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    Looking at the goals and objectives of the business one can assess the present

    training system and the improvement it requires.

    Customer Service:

    IHG maintains the standards of excellence for which its famed worldwide. At the

    hotels, the art and science of hospitality are applied in perfection to offer the most

    luxurious ambience and a wealth of services to the guests who are very precious

    Training:

    Investment in people and human resource development is an ongoing process in

    the IHG. New management concepts and intensive training programs are

    incorporated at all levels of supervisory and managerial positions. IHG looks

    forward to imparting systematic and scientific knowledge of the operations of

    both tourism and hospitality business.

    It means providing personal services according to the tradition of the place. IHG

    also committed to provide traditional hospitability to their guests, employees and

    stakeholders. They believe on efficiency, convenience and guest satisfaction.

    Creating a traditional environment needs full consideration of current trends and

    prevalent conditions, which is challenging task for the management.

    Balance in Organization:

    A study of the organizational shows there are eight departments. A balance in

    organization means to have appropriate relevant departments in the organization,

    to have correct number of employees in these departments and to have proper

    allocation of work.

    From departmental point of view, the organization seems to have balance in their

    structure, but work is not properly allocated. A lot of burden is put on Human

    resource department as nothing could happen without their approval.

    IHG 23

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    Promotion:

    Promotion in organization depends on the performance of the individual. If the

    person is supportive to his manager, or top management and posses the qualities

    to have greater responsibilities, he is promoted.

    Training is very important to management at IHG. People are not only trained in

    their respective fields but are also guided about the working of other departments

    so that workers can coordinate with each other. A whole year schedule is followed

    for continuous training programs.

    IHG 24

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    IMPROVING TRAINING & DEVLOPMENT AT IHG

    We need to know that training and career development should go on side by side.

    Human resources are the most valuable assets to all the systems of an

    organization. It not only makes direct contribution towards the efficiency and

    productivity of the system but it also deeply affects the organizational behavior.

    Therefore value added human resources would act as a resource multiplier and

    will affect the efficiency of other resources.

    Training proposed by the group, is a self-administered, interactive program that is

    accessed through a computer connected to the Internet. The training uses

    scenario-based lessons, self-assessment questions, some resource references, and

    frequently asked questions. At the end, there will be a quiz on the material. Most

    employees will find the duration of quiz is about an hour or less. Once individuals

    become part of the organization, their ability to contribute effectively is usually

    enhanced by various development and evaluation efforts, such as training and

    periodic performance evaluations.

    In IHG, just like any organization, different levels of management require

    training.

    Entry Level Employee

    Fresh Graduates

    Middle Level Employees

    Executives in Management

    Managers of Departments

    Senior Management

    TRAINING PROGRAM:

    It is then the Human resource department, which reminds the branch managers

    about the training program.

    Training program is planned a little before the current time of actual training. In

    this planning the following aspects are defined:

    Trainer Eligibility to attend those courses

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    Number of Courses to be offered Departments to be Trained Training Budget Training Material

    ESTABLISHING OBJECTIVES:

    Then the next step of the system would be setting the target of the training. Or we

    can also say the main purpose of training.

    Who to train

    What to train

    How to train

    Training is not only required for new entrants but experienced employees also

    need to be trained to keep them alongside each other of changing technologies

    and trends. For this purpose, there are different types of trainings in organization.

    But the proper implementation of Training Programmed is a challenge for an

    organization, because an organization cannot cater to individual needs and cannot

    change the perceptions of people about their believes. Proper assessment of the

    phases of training programmed is necessary, which is challenging and complex

    task.

    TRAINING EVALUATION:

    Later on the training can be assessed by the performance of the employee. Lately

    IHG has adopted the 360-degree evaluation system. They think it is Impartial and

    fair. The same evaluation system can be applied to the proposed system.

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    PROPOSED TRAINING PROCESS.

    IHG 27

    HR & Training

    Training Coordinator

    Training

    need

    Departmenta

    l needs

    Employee

    need

    Organizationa

    Type of Training

    Internal Training

    External Training

    Training Plan

    HRD & Training

    Management

    Arrange

    Inform trainers

    & trainees

    Conduct

    Evaluate

    Approval

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    RECOMMENDATIONS

    What one needs to realize is that career development is also related to personal

    development and growth. When an employee gets promoted it is a part of hisachievement. Career development is not a one-time process. It is a set of goals

    interlinked to an achievement. Every step goes along with training. By training we

    learn new skills and techniques. A person can become more productive, more

    efficient and satisfied by training. It helps to achieve more modern cultured and

    groomed employees for development of a better system.

    So the group would like to recommend the management of IHG that they should

    have a proper training program. That will help them improve the skills of the

    employees. This will eventually increase their revenue, as there main business is

    foods beverages and other direct services for customers.

    The other weakness that we found in IHG training system was the disability of

    statistical data.

    They should have the record of all employees such as:

    Total number of trained employees

    Total number of untrained employees

    The other recommendations are

    i. They should develop a separate department, which will only be involved in

    planning and conducting the training activities at IHG.

    ii. The training program should be focused towards the organizational goals.

    IHG 28

    Number of Courses Course Duration Number of Trainees

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    iii. The training being conducted should be designed according to the

    organizational need and market requirements.

    iv. There should be practical implementation of the training and it should be

    include in the training program.

    v. IHG should also invite people externally to help in designing and developing

    training program.

    vi. To make training effective there should be assessment during and after the

    training so that one can see where they are.

    vii. There should be a feedback from those who undertook the training to make

    future improvements.

    viii. The training plan should be such that it is not

    Costly.

    Time consuming.

    And right training for the right person should be kept in mind.

    ix. Internships should not be the first position focus of training.

    x. The training should have some motivation as incentives it should give a little

    flexibility to trainees over others.

    Hence it is concluded that training is very essential for development which maybe personal or it maybe professional..