Emotions of Healthcare Seekers
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19-Oct-2014 -
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Transcript of Emotions of Healthcare Seekers
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of healthcare seekers
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Hospitals and healthcare providers
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Hospitals and healthcare providers operate in fiercely competitive market situations.
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The functional benefits of your brand
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The functional benefits of your brand things like
outcomes physicians & staff
technology & research
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are considered cost of entry.
The functional benefits of your brand things like
outcomes technology & research
physicians & staff
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Separating your brand from the competition
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Separating your brand from the competition takes a deep understanding of what drives decision-making and behavior.
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Inspire preference for your brand
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Inspire preference for your brandby tapping what truly motivates your target audience.
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Emotion.
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denial
anxiety
relief
hope
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denial
anxiety
relief
hope
I’m not really that sick. I’m sure this will pass.
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denial
anxiety
relief
I’m not really that sick. I’m sure this will pass.
I don’t have time for this. I’ll just handle it myself.
hope
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denial
anxiety
relief
hope
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denial
anxiety
relief
hope
What’s wrong with me and what do I do if it’s serious?
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denial
anxiety
relief
What’s wrong with me and what do I do if it’s serious?
Who can I trust to help me get through this?
hope
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denial
anxiety
relief
hope
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denial
anxiety
relief
hope
At least I know what I’m up against now.
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denial
anxiety
relief
I know I’ll get through this— I’m ready to fight.
At least I know what I’m up against now.
hope
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denial
anxiety
relief
hope
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denial
anxiety
relief
hopeI really appreciate every day now. It’s amazing how that happens.
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denial
anxiety
relief
I’m excited to put this behind me and get back to my life.
I really appreciate every day now. It’s amazing how that happens.
hope
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These emotions, both positive and negative,
denial
anxiety
relief
hope
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These emotions, both positive and negative, have an enormous impact on patients’ actions as they seek health information, guidance, and care.
denial
anxiety
relief
hope
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The right messaging can help
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The right messaging can help move denial toward understanding
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The right messaging can help move denial toward understanding transform anxiety into trust
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The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence
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The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence and inspire hope and a sense of empowerment.
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At the foundation of our work is the knowledge that
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emotion
At the foundation of our work is the knowledge that
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emotion motivates
At the foundation of our work is the knowledge that
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emotion motivates behavior.
At the foundation of our work is the knowledge that
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Our expertise lies in applying that knowledge
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Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies
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Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers
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Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers at the root of their decision-making processes.
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We are a brand engagement agency specializing in changing not simply perception but behavior.
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We are a brand engagement agency specializing in changing not simply perception but behavior. And we’re ready to help you build a sincere and lasting preference for your brand.