Emotional Content Marketing In India
-
Upload
ankur-srivastav -
Category
Social Media
-
view
2.775 -
download
1
description
Transcript of Emotional Content Marketing In India
![Page 1: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/1.jpg)
Emotions To Decisions Driving The New Age Social Media
Image source – Cyclone Strategies
Ankur Srivastav
![Page 2: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/2.jpg)
Content Marketing
Brands have been putting white papers and blog posts on their websites for
years, but in a modern social media-based world, the concept of using online
content to market the brand has evolved significantly.
Nowadays, content marketing includes not just blog posts and webpages, but
also slide decks, videos, images, animations, infographics.
© Ankur Srivastav | [email protected]
![Page 3: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/3.jpg)
Knowing The Medium
Twitter is the top means of distributing content, with 82% of social
media marketers doing it that way.
LinkedIn beats Facebook into second place, with YouTube coming in
fourth.
Pinterest only made it into sixth place, falling behind Google+.
![Page 4: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/4.jpg)
A binding story with the
right set of emotions The right time The right integration
with the brand /
product
What Makes Videos Viral? Effective Story Telling
© Ankur Srivastav | [email protected]
![Page 5: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/5.jpg)
Love story of a couple. Valentine’s Day Flight tickets to London
What Makes Videos Viral? Effective Story Telling – British Airways
© Ankur Srivastav | [email protected]
![Page 6: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/6.jpg)
Case Study – British Airways Go further to get closer
![Page 7: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/7.jpg)
Prospective Customers
Brand Advocates
Wh
at d
oe
s i
t e
arn
?
© Ankur Srivastav | [email protected]
![Page 8: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/8.jpg)
Communication Analysis
Call-to-action YouTube url and
not lead
generation
specific
Communication Emotional,
Aspirational,
Connecting the
product Visual Ordinary couple,
Realistic,
Touching hearts.
© Ankur Srivastav | [email protected]
![Page 9: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/9.jpg)
Why Such Videos? Organic outreach on multiple platforms
Traditional Social World! New Age Social! Latest Sensation!
Content consumption!
Content oriented! Mobile!
© Ankur Srivastav | [email protected]
![Page 10: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/10.jpg)
Quick facts
WhatsApp has estimated 30-35 million purely mobile users in India that
will now be coupled with the more than 100 million users of Facebook, of
which an estimated 40% access social network on mobile devices. Mobile is the way forward and chat is now integral to smartphone usage,
analysts say. According to research firm Forrester, 69% of global information workers use
texting (SMS or a service such as Apple Inc.’s iMessage or WhatsApp) on a
smartphone for work.
© Ankur Srivastav | [email protected]
![Page 11: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/11.jpg)
How To Seed The Content
Upload
Share
Sponsored
Seed in
groups People share a lot of videos on chat
messengers
People consume a lot of
content on such sites and
share it
© Ankur Srivastav | [email protected]
Video
![Page 12: Emotional Content Marketing In India](https://reader034.fdocuments.in/reader034/viewer/2022051512/53fd2d128d7f72a81c8b46b2/html5/thumbnails/12.jpg)
What’s loved is shared!
Need more? Connect to me at [email protected]
© Ankur Srivastav
www.ankursrivastav.in
If you do love this, do share it.