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In seARCH oF PRoFITABLe GRowTH

Are you relevant or redundant?

Today’s customers have access to more information and choice than ever before. They are also more able to exercise that choice quickly and easily through multiple channels. Faced with these challenges, there is only one way for retailers to win, and that is to strive for greater customer relevance.

Your ability to attract, retain, service and grow customer revenue can only be sustained through a customer aligned response from across the business. Products, pricing, promotions, channels, store layouts, communications as well as after sales service need to be tailored to your customers’ needs and preferences.

The new oil – customer aligned decisionsThis drive for customer relevance begins with an ability to make the right decisions. While intuition has an important role, chances of success are significantly higher when these choices are based on facts, accurate analysis and customer knowledge.

Cracking the customer codeAligning your offer to the needs of customers requires both an understanding of what they want and an ability to translate this insight into company-wide action. This is achieved through harvesting and interpreting data from multiple channels as well as employing tools to enable the whole business to benefit from this deeper knowledge.

Shaping the business for sustainable growthTo achieve sustainable competitive advantage might also require some fundamental changes in your organization. This ultimately calls for a holistic approach to ensure the entire organization is working together and that all the elements are in place to enable you to make the most profitable choices for your business – every time, all the time.

“Our approach to applied customer knowledge reduces the reliance on guesswork and gives decision-makers the power to make the most profitable choices for their business, at every level.” Patrick Rohrbasser, CEO

THe RoUTe To GReATeR ReLevAnCe

Turning insight into action

To build trust and loyalty in today’s complex world you need to be able to understand the changing needs, behaviors and preferences of your customers and be able to act on this insight. We help you to use your data to create relevance for each and every consumer through multi-channel communications, store layout, assort ment and merchandising.

We help you to:

– Decode what millions of transactions and interactions reveal about your customers

– Distil customer understanding into strategic recommendations for growing and shaping your business over the long term

– Deploy this knowledge to underpin every judgment and inform every negotiation and decision throughout the organization

– Align your people, processes and technology to ensure that the whole business benefits from consistent, fact-based decisions

We work with you to put into place all the necessary skills, processes, tools and organizational structure you need to sustain your own capability and enable you to remain customer relevant for the long term.

More profitable decisions

Our clients have been able to significantly improve their performance by using customer knowledge to inform decisions in key business areas.

Some typical results of emnos projects

Optimizing product ranges based on customer needs

12% sales growth

Aligning store layouts to needs of core customer segments

6% sales growth

Developing pricing strategies that account for customers’ price sensitivities

2% sales uplift, 1% margin increase

Optimizing promotions in terms of impact, perception and financial performance

10% sales uplift in a particular product range

Adjusting direct marketing activities to customers’ needs and expectations

200% increase of redemption rate

emnos helps retailers and consumer businesses across the world to grow fasterand more profitably by making better commercial decisions. We do this by turningcustomer insight into an effective tool for increasing revenues and reducing costs.

Our unique combination of specialist consultancy, products and support servicesenables companies to make consistent, fact-based decisions that are tuned to theneeds of customers.

emnos is part of Loyalty Partner, a subsidiary of American Express, and operatesoffices in Munich, Chicago, London, Paris and Madrid. Our clients include leading international retailers and consumer goods companies such as Carrefour, Target, Metro Group, Waitrose, Morrisons, Nestlé, Procter & Gamble, Unilever and Coca-Cola.

For more information please visit www.emnos.com

we emPoweR BeTTeR CommeRCIAL DeCIsIons

Headquarters: emnos GmbHTheresienhöhe 1280339 MunichGermanyTel +49 89 205073 6

Other offices:

LondonTel +44 208 614 7700 ParisTel +33 1 730202 00

MadridTel +34 91 510 74 90 ChicagoTel +1 312 880 1336