Members Survey 2011Results Summary

In total 371 surveys were received fromEmirates Golf Club Members

compared to 129 in 2010

Membership

Member Tournaments

• Themajorityofmembersratedthevalueformoney,servicetomembersbystaffandmanagement,approachabilityofmanagementandcommunicationmethodsasgood.

• Themajorityofmembersweresatisfiedwithmembertournamentsintermsoforganisation,valueformoney,varietyofformats,websitebookingandfrequencyofmembertournamentsthroughouttheyear.

Golf Course

• Themajorityofmembersratedthegolfcoursesasgood,over88%ratedthegeneralpresentationofthecourseaseithergoodorexcellent.Thelowestresultsinthiscategorywerereceivedfortheoverallpresentationofthelakes.

Golf Course

• ThemajorityofmembersplaytheMajliscoursethemostfrequentlyofallDubaiGolfcourses,theMajliswasalsoratedbythemajorityastheirfavouritecourseintheUAE.

• YasLinkswasvotedthesecondmostpopularcoursewithalmost10%ofmemberschoosingitastheirfavouritecourse.

Which Dubai Golf course do use most frequently

What is your favourite course in the UAE

67.5%

24.1%

5.3%

3.1%

73.5%

2.3%

2.3%

2.0%

2.6%

9.5%

3.9%

2.9%1%

• Over75%ofmembersplaynightgolfonthefloodlitFaldoandalmost70%ofplayersratetheexperienceasexcellentorgood.

• Almost79%ofmembersplaythePar3courselessthan10timesperyear.

• MostmembersratedGolfOperationsasgood,however34%ratedstockandserviceintheProShopasaverageandmorethan30%ratedthelockerroomfacilitiesasaverage.

Golf Operations

• AlmostallareasoftheProShopwereratedasgoodbythemajorityofmemberswiththeexceptionofthevarietyandselectionofgolfequipmentandoverallvalueformoneywhichwasratedbymostmembersasaverage.

Pro Shop

• 65%ofmemberssurveyedhavetakenlessonsatTheAcademyinthepast12monthsandmostarehappywiththeselectionoflessons,valueformoney,instructorknowledgeandthequalityofpracticefacilitiesattheClub.

Academy

Food & Beverage Overall dining experience

• Almost70%ratedthefoodqualityatEmiratesGolfClubasgoodorexcellentandjustunder60%feltthatthememberssocialeventswereeitherexcellentorgood.

• Morethan70%ofmemberssaidthattheirdiningexperienceoverallwasexcellentorgood.

• Theoncoursefacilitiesareratedbythemajorityofmembersasgood.

• ThehighestratingthroughouttheentiresurveywasforthequalityofserviceatLeClassiquewhichwasratedbythemajorityofmembersthatusetherestaurantasexcellent.

• In2012over80%ofmembersintendonusingtheSpikeBarmostfrequently.

• 48%takeadvantageoftheDubaiGolfdiscountanddineatDubaiCreekandalmost85%ratetheexperienceasexcellentorgood.

Food quality at Emirates Golf Club

54.3%

48.6%

23.6%

4.5%

2.9%

20.4%4.2%

2.6%17.0%

21.9%

Food & Beverage

Members social events

M’s

Spike Bar

Le Classique

Recreation

Communication

Overall Experience

• Over63%ofmembersusetherecreationfacilitiesandover80%ratethefacilitiesandequipmentasgoodorexcellent.

• Almost90%ratetherecreationstaffasgoodorexcellentand70%aresatisfiedwiththevarietyofstudioclassesonoffer.

• Over80%haveneverusedthememberdiscountatSensAsiaUrbanSpa,howeverover55%ofmemberswhohaveusedthesparateitasexcellent.

• 90%ratethefrequencyofcommunicationasaboutrightandmostwouldliketobecommunicatedtoonceaweek.

• Justunderhalfofmembersusefacebookandalmost97%rateemailasthepreferredmethodofcommunication.

• Ofthe76%ofmembersthatusethewebsiteover70%rateitasexcellentorgood.

• Over76%ofmembersratetheiroverallmembershipexperienceasexcellentorgoodandmorethan80%wouldrecommendtheclubtoothers.

How would you rate your overall membership experience

Would you recommend the club to others

57.4%19.0%

5.2%

18.4%