Emily prog nmdl final sharpie
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Sharpie Write out loud! Emily Prog NMDL Section 704
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Sharpie brand awareness project increase sales
Transcript of Emily prog nmdl final sharpie
Sharpie Write out loud!
Emily Prog NMDL Section 704
Sanford Ink Company Worcester, Massachusetts Bold, Creative, American
Goal: Increase holiday
season sales
Target Audience - Adult females - Aged 30-55 - Disposable
income
How do you use Sharpies?
DIY with Sharpie Pinterest contest
Twitter mini
contest
Newsletter subscriptions
“Sharpie Draw” - Smartphone application - Win prizes – trips with family! - Feature in newsletter
“#SharpieMakesMe __________.”
- Google AdWords - Pay Per Click - Social Media Entries
Measure Success