Emerging Platforms: Periscope and Live Streaming’s Applications … · 2020-01-01 · Live...
Transcript of Emerging Platforms: Periscope and Live Streaming’s Applications … · 2020-01-01 · Live...
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Emerging Platforms: Periscope and
Live Streaming’s Applications for Brands
Mallory Perkins - Walmart Senior Manager, Digital Strategy
@Mallory8
#powerofPR
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What is
Creative + Technology + Media
@Mallory8 #powerofPR 2
?
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Our Twitter Accounts
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@WalmartNewsroom
@WalmartAction
@WalmartGiving
@WalmartToday
@Mallory8 #powerofPR
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Experimentation
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Livestream
YouTube
@Mallory8 #powerofPR
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Live Streaming
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What We’ve Done So Far
• YouTube Streams
• Sarah Evans
(@prsarahevans) Meerkat
at Shareholders
• Periscope at Fulfillment
Center Openings
• Periscope at TechCrunch
Hack Day
@Mallory8 #powerofPR
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How To
Periscope
6 @Mallory8 #powerofPR
Download The App
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BEFORE:
• Scripts + storyboards
• FAQ document approved to respond
to comments
• Pre-promotion plan
• Check Internet connection, lighting &
sound
• Decide on title
• Secure content rights
• Automatic tweet box
Live Streaming
@Mallory8 #powerofPR
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8 @Mallory8 #powerofPR
DURING:
• Set the scene
• Move slowly and steadily (tripod)
• Watch engagement for cues
• Engage audience with questions
AFTER (24 HOURS):
• Download video
• Capture stats
• Review who joined
• Watch and critique
Live Streaming
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Periscope Case Studies
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T-Mobile CEO
Patron Sneak Peek @CocaColaCo CEO
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General Electric Drones
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Periscope Takeaways
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• Create Measurable Goals
• Test
• Provide Exclusive Content
• Capture Stats
• Prepare to Interact
• Use a Catchy Title
• Promote
• Watch the Hearts
@Mallory8 #powerofPR
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Thank you.
11 @Mallory8 #powerofPR