EMEA #ScalaConf 2011 Keynote
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Transcript of EMEA #ScalaConf 2011 Keynote
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#Scalaconf
Monday, 19 September 2011
2
Adrian J Cotterill
Editor-in-ChiefDailyDOOH
Monday, 19 September 2011
3
How MicroTilesHelped Make An Impact
At The London Stock Exchange
Monday, 19 September 2011
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Insight, Knowledge and Opinion
Andrew, Nat, Geny, Adrian, Gail, Russ and Jorge
Monday, 19 September 2011
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http://www.dailydooh.com/twitter-hashtags
DailyDOOH.com 7,534 Subscribers
@DailyDOOH (Twitter) 2,968 Followers
Monday, 19 September 2011
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84% of folks believe that DailyDOOH is the most influential blog in the industry
http://twtpoll.com/ez7lt3
Monday, 19 September 2011
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Top 10 Twitter Accounts In Digital Signage
@KyleGPort “While overly brash & bold at times, there is no denying the fact that the DailyDOOH is the top information and opinion site for digital signage in the world”
“Adrian and the team seem to always get the scoop. They basically have digital signage running through their veins and no DS list would be complete without them”.
http://www.dailydooh.com/archives/53400
Monday, 19 September 2011
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@DailyDOOH Flight BA 438 from LHR to Amsterdam is being disembarked due to faulty plane ... argh will DailyDOOH get to Amsterdam at a reasonable time?
@British_Airways @DailyDOOH We apologise for the delay on BA438 to Amsterdam and the inconvenience caused
http://www.dailydooh.com/archives/53400
Monday, 19 September 2011
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Do You Know How Good You
Are?Monday, 19 September 2011
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Who Else Could Pull This Sort Of Event Together?
118 Partners
74 Exhibition Representatives
71 Visitors
47 Scala Employees
12 Press People
http://www.dailydooh.com/archives/53400
Monday, 19 September 2011
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Travelogue
Paris, Amsterdam, Las Vegas, London, San Francisco. Orlando, Philadelphia. Moscow, Warsaw, Phoenix, Cologne, London, Amsterdam, Munich, Amsterdam, Dusseldorf, New York, London, Las Vegas, Amsterdam, Dubai, Las Vegas, London ...
http://www.dailydooh.com/archives/53400
Monday, 19 September 2011
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“Human beings, who are almost unique in having the ability to learn from the experience of others, are remarkable for their apparent disinclination to do so”
Douglas Adams
Monday, 19 September 2011
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Seventeen Project
Reviews
Monday, 19 September 2011
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What Are Your
Strengths?
Monday, 19 September 2011
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People see you everywhereGood brand / Long heritage
Quickstart / SignChannelYou offer global coverage
Strong Partners / Extensive VAR Channel Beneficial Partnership with HP
Jeff Porter Good product
Product Configurability
And as a result Scala is very often the first name that people put down on an RFP
Monday, 19 September 2011
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TheatreMonday, 19 September 2011
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A bookshop is a place to buy books BUT its greatest value is the SHOPPING EXPERIENCE it offers rather than the books it sells
Monday, 19 September 2011
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MicroTiles is Christie Digital’s flagship product in the fast growing market for indoor, direct-view, architectural and signage display devices.
Monday, 19 September 2011
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Before You Begin
Monday, 19 September 2011
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508 Microtiles
34 ECUs
9 Scala media players
6 Vista Spyder X20s
2.7km of optical fibre cabling (to feed the 34 ECUs from the equipment rack)
600m of Display Port cabling
5 tonnes of steel support structure
Monday, 19 September 2011
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Amigo Digital devised the content strategy and created the graphic design layouts and final animations
Blue Chip Technology supplied the Scala player hardware and Content Manager server
Christie Digital manufactures the MicroTiles display system, and the Vista Sypder X20
CMS Audio Visual were the lead audio visual project management team
Crestron supplied the control system
IGCH Ltd worked with Amigo Digital on content deployment and data integration using Scala
Focus 21 co-ordinated and provided audio visual integration, installation and commissioning services
Scala provided the InfoChannel 5 content management system and media player software
Monday, 19 September 2011
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Shape Deconstructed
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There were six distinct shape configurations making seven separate canvas areas: -
Main Wall (south)Fingers (east)Fingers (west)Presenter Display (balcony)Mosaic (ground floor)CMC Wall (client media centre)Entrance Columns
Monday, 19 September 2011
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The Mosaic design was conceived by Amigo Digital and the ‘housing’ was designed and manufactured by 10 Squared Manufacturing who turned the entire job around in 12 days.
Monday, 19 September 2011
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The Russian Pavilion at Shanghai World Expo
Monday, 19 September 2011
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10X6_2H4THT2H_H8TH_10T_10T_H8TH_2HTH4T2H
The Issy-Neale Formula
Monday, 19 September 2011
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Each MicroTile’s Resolution is 720 x 540
197 Mega pixels of total possible MicroTile canvas
42 Mega pixels of total player output canvas actually displayed
Typical Resolution is half / third native pixel pitch (which is 1mm to 1.5mm pixel pitch)
Monday, 19 September 2011
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Why We Chose Scala?
Monday, 19 September 2011
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Text
Christie has an agnostic approach to digital signage software but at some point the customer has to choose a specific product in order to drive the MicroTiles
We narrowed it down quite quickly to Scala versus Omnivex
Monday, 19 September 2011
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Text
The Scala InfoChannel5 content management and media playout system had some key advantages when the needs for content delivery were assessed.
• the flexibility to interact with existing scripting languages such as VBscript and Python meant that precise manipulation and formatting of data and complex control logic was possible
• there was a designer tool which allowed dynamic and programmatic content to be authored and sequenced
• text overlay in live text elements
Monday, 19 September 2011
Prove to me that you will be in business for the next three years
Show me why your solution is better than any other
Convince me your pricing model is the way to go
Digital Signage RFP CIrca 2010 (Dave Haynes / Preset Group)
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Why build when you can buy?
Why buy when you can rent?
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TextText
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2009
1. EnQii (=1)
2. STRATACACHE (10)
3. BroadSign (3)
4. C-nario (4)
5. Scala (7)
6. Signagelive (8)
7. TELentice (9)
8. WireSpring (new entrant)
9. Ryarc Media Systems (new entrant)
10. Dynamax (new entrant)
2010
1 - EnQii (1)
2 – STRATACACHE (2)
3 – BroadSign (3)
4 – Scala (5)
5 – Omnivex
=6 – SignageLive (6)
=6 – WireSpring (8)
8 – CoolSign
9 – C-nario (4)
10 – Dynamax
2008
=1 Cisco
=1 EnQii
3. BroadSign
4. C-nario
5. YCD
6. ScreenRed
7. Scala
8. Signagelive
9. TELentice
10. STRATACACHE
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2011
1 - BroadSign (3)
2 – EnQii (1)
3 – Scala (5)
4 – STRATACACHE (2)
=5 – Omnivex (5)
=5 – SignageLive (6)
7 – WireSpring (8)
8 – C-nario (9)
9 – YCD Multimedia
10 – Dynamax (10)
Monday, 19 September 2011
Scala 14.3% Cisco 9.8% EnQii 9.7% BroadSign 8.1%
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
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Others 58.1%
Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan
Monday, 19 September 2011
“In terms of software, Ayuda’s OpenSplash has been standardized as a player and I hope others will use it”
Dirk Hülsermann, President of OVAB Europe, and Manager DOOH Solutions, NEC
“I love the stuff that the OpenSplash platform is doing on the player side and the execution of the content on the network. We are very excited about that. We’re very excited to be participating in that and to certify our software on that type of platform as I believe it will open up the marketplace”
Denise Macdonell, Director and General Manager Digital Signage Harris
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http://www.opensplash.net
Monday, 19 September 2011