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Arsys at hp discovery emea 2011
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©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice 1
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
arsys.es & HP 3PAR
Spain’s leading cloud & hosting service
enabled by HP 3PAR Utility Storage
Olof Sandstrom, Chief Operations Officer, arsys.es
Till Stimberg, Product Marketing Manager, HP Storage EMEA
Arsys 1
Our Journey
to the Cloud 2
Our Journey to the Cloud
In 2009, we set ourselves the challenge of changing our
traditional architecture to cloud architecture, without loss of
availability for our 250,000 clients
We had 3,500 live servers
– They occupied space in the Data Centre
– High energy bills
– 6 hours to deploy a machine (50 per month)
– Many hours spent on administration
– Our clients wanted more (capacity) for less (€)
– Some companies in the US already had Cloud Hosting services
How did we take our platform to the Cloud and set up a
Private Cloud?
• Initially we used a traditional architecture (DAS/ in-house
hosting)
• We started the project based on VMWare and shared storage,
until we opted for HP T400 3PAR
– DNS servers: from 75 to 10 servers
– Email servers: from 600 to 90 servers
– Shared hosting servers: from 324 to 40 servers
• At the end of phase one of the migration project: a ratio of 7:1
• We removed 860 servers (25 racks) from our IDC. We added
5 storage racks and improved the services
An example: We went from managing 2,000 email accounts per server to 20,000
860 fewer servers!!!
• Less power consumption
• Less technical space occupied
• More servers available to reuse
• Easier to manage for our technical departments
• Costs cut by €85,000/month
Without affecting the service of our 250,000 clients. Even improving service levels
With our experience, we decided to launch this service to our clients on
the mass market:
- CloudBuilder IaaS solution, chosen as the platform for the European
Union's Cloud Project
- New Managed Hosting business division targeted at Major Accounts
Most importantly... What would have happened if we
had not ventured to change to Cloud?
– Today we would have 3,000 live servers
– We would have invested €11 million (new
servers, new DC and electricity)
– It would take us hours to provision a server
– We'd need more HR
– We wouldn't compete in the international
IaaS market
We continued to lead, because we ventured into the
Cloud
Operational
advantages
•900 fewer server operating platforms
•Reduced provision times: from 6 hours to 7 minutes
•Widespread high availability and DRP
•Efficient maintenance and patching
•Improved security management
Economic
advantages
Reduced costs and investment:
more than €10,000,000 in the last 2 years
Business
advantages
•European pioneers in IaaS platforms
•Launch of IaaS solutions (CloudBuilder) and PaaS
•40% of new business
•10% of the turnover in the first financial year
•More than 1,000 clients with Cloud products
•Major product improvements for all clients
HP 3 PAR:
Why? 3
How we chose the
providers at Arsys
– Magic quadrants
– Proof-of-concept tests on three
providers
– Parameters: Practicality, Service
and Cost
In this case, the lowest operating costs
offset the higher initial investment
Why we chose HP 3PAR
– Ease of scalability
– Performance
– Efficiency
• Ease of provisioning
• Optimization of service levels
• Adaptive Optimization and
Dynamic Optimization features
– Ease of management
– FC/ iSCSI
Adopted solution
– Two HP 3PAR T400 storage systems. With dual
controller, 40 TB net and Adaptive Optimization
– DL580 servers with 4 x Intel Xeon X7560 CPU
(2.26GHz/8-core/24MB/130W) 640 GB RAM
– VMware vSphere
Results 4
Performance
4x better performance compared to our previous
systems,
And more... the systems are operating at half
capacity (2 controllers, but they can be increased
to 4)
Lower management costs
– We have halved the number of hours of our
storage management technicians
– No calls to the help desk regarding poor
performance
Efficiency
– Thin Provisioning technologies allowed us to over-provision the space of some systems by up to
twice their real volume
– We delay the purchase of new storage by over-allocating resources
– Also, less space is required in the Internet Data Centre
– Reduced costs by optimizing tiering (Adaptive Optimization and Dynamic Optimization )
– By using Adaptive Optimization, and by buying SATA drives instead of FC, we've cut these systems'
operating costs by approximately 30%, without any noticeable impact on system performance
Outlook 5
Outlook
Virtualisation of:
Development and pre-production
environments, migrating from Legacy
Storage to 3PAR
Data Warehouse
Projects:
Introducing a Grid Computing system to
study malicious attack trends
New CloudBuilder developments
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
SUMMARY
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Designed for virtual or cloud datacenters
HP 3PAR Utility Storage
MULTI-TENANT & SCALABLE Support unpredictable & mixed workloads
EFFICIENT Reduce acquisition and operational costs
AUTONOMIC Increase storage management efficiency
“4x better performance ... [while] the systems
are operating at half capacity [only] ...”
“... halved the number of hours of our storage
management technicians ...”
“No [more] calls to the help desk regarding poor
performance”
“... over-provision [...] by up to twice their real volume ...”
“ ... delay the purchase [...] less space is required in the
Internet Data Centre ...”
“... we've cut these systems' operating costs by
approximately 30% ...”
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Designed for virtual or cloud datacenters
HP 3PAR Utility Storage
MULTI-TENANT & SCALABLE Support unpredictable & mixed workloads
EFFICIENT Reduce acquisition and operational costs
AUTONOMIC Increase storage management efficiency
FEDERATED
Workload balancing
across multiple systems
Data center level
capacity management
Do-it-yourself data
migration and tech
refresh
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Private, public, hybrid – at your own pace
The transition to Cloud is real
– End2End Infrastructure of Storage, Servers & Networking
with HP Converged Infrastructure and Converged Systems
– End2End Management Software to move from managing
infrastructure silos to provisioning new services within minutes.
– Services & Consulting to help all phases of the journey: Evaluation,
design, implementation, operation, support
– Help cloud providers to drive more business with Partnership programs
like Cloud Agile
1
2
3
4
HP is your partner in all aspects of this journey
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice 22
Find out more
Attend these sessions Visit the exhibition, meet
the experts & see it live
After the event
Your feedback is important to us.
Please take a few minutes to complete this survey.
• BB4548: Why Converged Storage
is #1 choice for virtualisation
(Tue, Nov 29, 5:30pm)
• BB3739: Managing 3PAR utility
storage, storage chargeback
and billing in the private clouds
(Wed, Nov 30, 8:30am)
• TB3106: HP 3PAR - The technology
behind the leading storage system
for Virtual and Cloud Data Centers
(Wed, Nov 30, 11:45am)
• TB3565: Behind the cloudwash –
the realities of storage technology
for shared service (Thu, Dec 1, 9:00am)
• HP 3PAR and other HP
Storage Solutions in the
Converged Infrastructure
areal
• HP Cloud Solutions in the
Solutions Pavilion
• HP Converged Infrastructure News
around Virtualization and Cloud
www.hp.com/go/ci-news
• HP Storage Solutions:
www.hp.com/go/storage
• HP 3PAR Utility Storage
www.hp.com/go/3PAR
• Save 50% capacity with HP 3PAR
Get Thin Guarantee
www.hp.com/uk/streamline
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
THANK YOU
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice