EMC Maximizes Marketing Impact with Jive Customer Community
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Transcript of EMC Maximizes Marketing Impact with Jive Customer Community
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emc
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emc
FEATURING
TODD FORSYTHEV.P. of Conversation Marketing at EMC
LIZ BRIGHAMSr. Product Marketing Manager at Jive Software
Your Host
BERNIE BORGES
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emc
powered bythesocialbusinessengine.com/
emc
2010
EMC launched Jive-powered ECN – EMC Community Network…A
single destination for customers, prospects,
developers, and partners.
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emc
powered bythesocialbusinessengine.com/
emc
2013
EMC Community Look and Feel
• An uncertain economy and flat budgets changed EMC’s focus from customer loyalty to customer advocacy in order to continue fueling revenue growth.
• Gamification was added to increase community engagement.
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emc
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emc
Results/Takeaways
• Today the community features 280,000 members, an all-time high.
• Engagement with customers is up 50% year over year.
• Consumption of Video content is up 200% year over year.
To be a social business, executive support is best.
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emc
powered bythesocialbusinessengine.com/
emc
Jive Software
Jive allows the community to…
• See content & conversations
• Engage in peer-to-peer conversations
• Seamlessly discover people, community spaces, and content
Todd Forsythe – VP of Conversation Marketing at EMC
“Jive is the platform that really powers collaboration across community members.”
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emc
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emc
Learn More
• Watch Episode 4 – EMC Conversation Marketing
• Download the EMC Case study