EMC - Answerbook [2011]

The EMC Answer Book

November 2011

Table of Contents3. EMC Overview4. About EMC5. Journey to the Cloud/Big Data6. Our Global Presence 7. Global Market Presence: Worldwide M

arket Share Q2 20118. EMC Global Services9. EMC Global Services (continued)10. Education Services Offerings11. Value of Education & Certification12. Prove Your Cloud Leadership13. RSA – The Security Division of EMC14. RSA – The Security Division of EMC15. RSA – The Security Division of EMC16. RSA – The Security Division of EMC17. RSA – The Security Division of EMC18. CLARiiON19. CLARiiON AX4 and CX4 Series20. CLARiiON – SnapView/MirrorView21. Symmetrix – Powerful Trusted

Efficient22. Symmetrix Comprehensive Portfolio23. Symmetrix Family Positioning24. Symmetrix Architecture Comparisons25. Symmetrix VMAX Overview – Purpose

Built for the Virtual Data Center26. Symmetrix Management for Virtual E

nvironments27. VMAX: Trusted Security Built-In28. Symmetrix VMAXe Overview29. TimeFinder Family

30. SRDF Family31. Open Replicator for Symmetrix32. Symmetrix Software – Management a

nd Mobility33. VPLEX: Next Generation Data Mobility

and Information Access34. VNX Series35. VNX Series Hardware36. VNX Series Software37. VNXe Series38. VNXe Series Hardware – VNXe Positio

ning39. VNXe Series Software40. EMC Ionix -

Cloud Infrastructure Management41. Ionix (continued)42. Greenplum Database43. Greenplum Data Computing Applianc

e44. Greenplum HD45. Isilon Platforms46. Isilon Suite of Enterprise Software Ap

plications47. EMC Atmos – Cloud Storage Platform48. EMC PowerPath49. AutoStart50. Replication Manager51. Data Protection Advisor52. RecoverPoint53. SAN Copy Overview54. EMC Avamar: Deduplication Backup S

oftware and System

55. Data Domain56. NetWorker – Unified Backup and Reco

very57. Mainframe Solutions58. Celerra – The Industry –Leading IP Sto

rage Platform59. Celerra Family60. Celerra Software61. Connectrix and ControlCenter SAN M

anager62. SAN Platforms63. Object Storage Platforms – EMC Cent

era64. Centera – Archive65. EMC Archive Capable Storage

Platforms66. EMC Archive Capable Storage Platfor

ms Positioning67. Captiva – Intelligent Enterprise Captu

re68. Document Sciences Customer Comm

unications69. EMC SourceOne eDiscovery70. EMC SourceOne Email Management71. Documentum xCP – xCelerated Comp

osition Platform72. EMC Select – Third Party Products73. Microsoft74. Oracle75. SAP76. Cisco Technology Alliance77. VMware78. VCE79. Vblock Infrastructure Platforms

3© Copyright 2011 EMC Corporation. All rights reserved.

Partners Services and ConsultingFull range of complementary services; examples: Accenture, BearingPoint, and CSCGlobal AllianceJointly define, test, integrate, deliver, and support; examples: Microsoft, Oracle, SAP, and CiscoService ProvidersAccess to innovative, scalable infrastructure services; examples: Fujitsu Services, Bull, Dimension DataChannelsSpecialized expertise to build unique solutions; examples: Fujitsu Siemens, Unisys

EMC Overview

EMC at a Glance• Revenues (2010): $17B• (2011) Projected Revenue: $19.8• Fortune 500 Rank: 166• Employees: ≈ 50,000• Countries with EMC operations: 83• R&D investment (2010): ≈ $2B• Total cash and investments

(2010): $9.5B•Market capitalization: ~$49B (10/20/11)• Founded: 1979

Recognized Leadership•#1 external storage •#1 external RAID •#1 networked storage •#1 NAS •#1 total storage software•#1 storage management software •#1 replication software•#1 device management software

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver Information Technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.

http://www.emc.com/about/corp_profile/software_fmaily_additions.jsp


About EMC

To lead customers on their journey to cloud computing and transforming

IT . . .by enabling them to store, manage, protect and analyze their

information assets in a more agile, trusted and cost-efficient way.

15%

30%

50%

85%

IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE

95%

Lower costs Improve quality of service Improve agility

GoldPlatinum

Percent Virtualized

Run IT as a Business


Our Journey to the Cloud/Big Data

EMC cumulative 8 year technology investmentR&D $10.5BM&A $14B

2003AND BEFORE

2005

2007

2009

ENTERPRISESTORAGE

Virtualization

JOURNEYTO THECLOUD

2011CLOUD &BIG DATA


Our Global Presence50,000 people across 83 countries

Melbourne, Australia

Rio de Janeiro, Brazil

Hopkinton, MAGlobal Headquarters

Bedford, MA

Franklin, MA

Cambridge, MA

Roy, UT

Singapore

Durham, NCApex, NCIrvine, CA

Burlington, Ontario

Duluth, GA

Santa Clara, CAPalo Alto, CA

Pleasanton, CA

Bangalore, India

Brentford, UK Vienna, AustriaPau, France

Rotterdam, Netherlands

St. Petersburg, Russia

Cairo, EgyptTel Aviv,

Israel

Beijing, China

Shanghai, ChinaTokyo, Japan

Seoul, S. KoreaBe'er Sheva, Israel

R&D CenterCenters of ExcellenceCustomer Support CenterExecutive Briefing Center

Global Solution and Engineering CenterManufacturing Center

Direct Presence

Seattle, WA

Chengdu, China

as of June 30, 2011

Sydney, Australia

Cork, Ireland


Global Market Presence—Worldwide Market Share

External Disk StorageEMC 28.7%IBM 13.7%HP 11.0%NetApp 12.8%Hitachi 8.1%Dell 7.9%Sun/Oracle 2.8%EMC/Dell* 29.1%

External RAIDEMC 30.0%IBM 14.1%NetApp 13.3%HP 9.6%Hitachi 8.5%Dell 7.0%Sun/Oracle 3.0%EMC/Dell* 30.2%

Networked StorageEMC 31.9%IBM 13.2%NetApp 15.0%HP 10.1%Hitachi 7.7%Dell 7.3%Sun/Oracle 3.1%EMC/Dell* 32.8%

Storage Hardware 1H 2011

Storage Software 1H 2011Storage SoftwareEMC 24.5%Symantec 15.8%IBM 14.1%NetApp 8.9%Hitachi 4.4%HP 3.9%

ReplicationNetApp 33.3%EMC 31.6%IBM 12.2%Hitachi 6.5%HP 3.9%

InfrastructureEMC 41.3%Symantec 15.9%IBM 11.3%Hitachi 9.3%NetApp 9.0%

Storage & Device ManagementEMC 50.1%IBM 10.1%NetApp 6.6%CA 5.3%HP 5.0%

ArchivingIBM 22.1%Symantec 12.9%Autonomy 11.8%EMC 4.9%CommVault 2.7%

Data Protection & RecoverySymantec 29.1%IBM 16.4%EMC 12.0%CommVault 5.5%CA 5.1%

Source: IDC Q4 2010 WW Disk Storage Systems Quarterly Tracker Sep 2011; IDC WW Quarterly Storage Software QView, Sep 2011Note: EMC does not play in the File System Software market segment*Combines EMC’s revenue with Dell’s Dell/EMC CLARiiON revenue.

E M C P A R T N E R E C O S Y S T E M

PLAN/DESIGN DEPLOY SUPPORT/MAINTAIN

Technology deployment servicesConsulting services (EMC Consulting)

Customer Support Services

Industry expertise blended with key information management capabilities

Industry focus areas: Financial Services, Communications Media & Entertainment, Life Sciences, Public Sector

Key information management capabilities:–BI/DW –Enterprise Content & Information Mgmt.–Applications Development–Cloud & Virtual Data Center–Security & Risk Management

Assessment Design and implementation Optimization and validation Integration Migration

Online support tools, community forums Live chat Secure monitoring and proactive support Worldwide onsite and remote technical

support Personalized support options Solution support

Managed services Storage managed services Remote managed services Residencies

Education services Training and certification

EMC Global Services

The promise of cloud and Big DataEMC® Global Services helps customers accelerate their journey to the cloud, capitalize on the opportunity of Big Data, and transform IT to further enable business agility. We deliver the support our customers need, when and where they need it—with an unending commitment to service excellence. In the tradition of EMC’s information technology heritage, Global Services continuously expands and evolves to keep ahead of the rapidly changing business landscape and our customers’ ever-growing IT and business challenges. The result is a unique, holistic blend of traditional and new capabilities to help customers store, manage, protect, and analyze their information assets in an agile, trusted, and cost-efficient manner—today and in the future.

Key customer challenges we help solve• Virtualizing the data center and implementing new

technologies to achieve the benefits of cloud• Managing explosive growth of information (Big

Data) and rising expectations for IT• Balancing priorities between managing IT costs and

investing for growth• Reducing capital and operational costs, increasing

business agility• Understanding applications/workload requirements

for the cloud environment• Identifying the right levels of trust and security in

the cloud• Developing new technical kills and knowledge to

accommodate and support the evolution• Maintaining complex physical and virtual

environments to address increasing service levels

EMC Global Services provides the strategic guidance and technology expertise organizations need to address the challenges of cloud, trust, and Big Data.Why EMC Global Services• Exceptional total customer experience through service

excellence• 15,000 service professionals and support experts

worldwide plus global network of alliances, partners-7 Worldwide Centers of Excellence; 9 Worldwide Support Centers; 8 Worldwide R&D Centers; 7 Worldwide Global Solutions Centers-620 Service Locations; 650+ cooperative support agreements

• Proven methodologies, industry best practices, and knowledge derived from EMC’s 30+ year information technology heritage

• Tens of thousands of technical certifications, including thousands of VMware certified professionals

• 40 hours/quarter of technical training (vs. 40 hours/year in industry)

EMC Global Services (Continued)

Consulting services• Virtualize your infrastructure and

applications• Develop, implement a cloud strategy• Improve service levels and operational

efficiencies while managing cost• Make optimum use of your information

for decision support• Leverage information for growth,

innovation, and optimum performance• Protect, secure, and ensure compliance of

critical information assets

Technology deployment services• Accelerate implementation, time to value

of new technologies/solutions• Minimize risk associated with complex

implementations and migrations• Optimize availability, performance,

security, interoperability• Improve service levels, reduce manage-

ment costs, protect your investments• Maximize your return on investments in

your information infrastructure• Accelerate your journey to the cloud

Managed services• Resolve information infrastructure

management resource and skill gaps• Improve operational efficiency, reduce

risk, control costs, meet SLAs• Free IT resources for training, certification

on new technologies and paradigms such as cloud

• Successfully transition operations from physical to virtual to cloud environments

• Improve availability, predictability of management quality and cost

Customer support services• Fast access to 6,000 technical support

professionals—online, global, local• Increase availability, reliability, and

productivity with intelligent case-based routing, rapid response, time to resolution

• Reduce service incidents , critical events with proactive, preemptive secure remote support

• Manage the support process with next-generation online support tools and resources

• Benefit from enhanced service capabilities for cloud computing and virtualized environments

Training and certification• Keep pace with new technology and

computing paradigms, prepare for new roles in IT (e.g., Data Architect, Data Scientist)

• Reduce skill gaps, increase productivity and agility

• Exploit the full value of your information infrastructure investments

End-to-end services/capabilities for physical, virtual, and cloud environments—customer value

Credentials, awards, recognition• Gartner Storage Services MarketScope N. A. –

“Strong Positive” (highest) rating (2009, 2010); “Leader” in Storage Services Magic Quadrant (multiple consecutive years)

• Technology Services Industry Association (TSIA) STAR Awards Hall of Fame (2X); 13 individual STAR awards for leadership, innovation, commitment in developing/implementing best practices for mission-critical support, support staff, use of metrics and business intelligence

• 12 consecutive years of Support Center Practices (SCP) certification

• 20+ time Microsoft Partner of the Year • Microsoft Notes Transition Partner of the Year;

Microsoft FASTforward Enterprise Search Innovation Award for User Experience Solution

• Association of Support Professionals (ASP) “Ten Best Web Support Sites”

• Training Magazine Top 125 (4X)• FORTUNE’s 10 Most Admired Companies (#1 in

Quality of Products and Services)

10EMC CONFIDENTIAL—INTERNAL USE ONLY

Education Services Offerings‘Open’, Specific, and Industry-leading

• Cloud Architect and Data Center Architect ‘open’ curriculum– Cross domain Cloud Architect training and certifications– Storage domain Data Center Architect training and certifications

• Information Storage and Management ‘open’ course– Unique offering in the industry; leads with concepts and

principles– Covers all segments of Information Storage and Management

technology– Adopted by large number of universities worldwide– Information Storage and Management book

• EMC Technology-Specific Learning Paths– Help leverage extensive capabilities of EMC technology and

solutions– Comprehensive coverage for all segments of EMC technology

• EMC Proven Professional Certification Program– Quality assurance, formal validation and recognition– Option of ‘open’ and EMC technology specialties

http://education.EMC.com

http://education.emc.com/

http://education.emc.com/


Value of Education

Value of Certification

Tactical Strategic

Value of Education and CertificationEMC Education Services

Play More Strategic RolesDevelop Leaders

Drive Operational Excellence

• Gain efficiency, enhance your productivity• 32% faster implementations*

• 35% improved operations*

• 28% reduced errors*

• 37% productivity Increase*

• Quality Assurance• Maximize your investment in training, highly

relevant learning to the job/work• Demonstrate Expertise

• Validate and brand your capabilities,create growth opportunities,play increasingly strategic role

• Independence, Credibility• Reduce outside dependence,

increase credibility and respectfrom your managers, colleagues,and associates

Valu

e

*Source: 60/120 days post training survey

Demonstrate your potential. Become a certified EMC Proven Professional.


Prove Your Cloud Leadership• KEEP CURRENT – Ensure that your knowledge

grows as fast as the pace of technology changes

– Knowledge Sharing Program – Read whitepapers– Knowledge Maintenance Program – Free update

training

• LEAD AND ADVOCATE – Establish yourself as an industry thought-leader and mentor

– Knowledge Sharing Program – Submit whitepapers– Advocacy Program – earn $200 per successful

candidate

• CONNECT AND COLLABOTATE – join a community of the most trusted professionals in the industry

– EMC Proven Professional Online Community

• BECOME MORE INDEPENDENTDecrease your reliance on EMC experts and support, optimize business continuity, and achieve faster time to problem resolution

• DEMONSTRATE EXPERTISEPlay a strategic role by having up-to-date broad and deep skills

• REINFORCE YOUR CREDIBILITYEstablish your expertise by formally validating your skills with the #1 certification program in the information storage and management industry

Become a certified EMC Proven Professional


RSA—The Security Division of EMCRSA is the premier provider of information-centric security solutions for business acceleration. Together, EMC and RSA deliver the capabilities required to ensure that information remains an asset and never becomes a liability. Fueling our mission to secure the information lifecycle is the passionate belief that security should be about lifting business limitations, not imposing them.

Our customers come to RSA primarily to meet four challenges:

Manage risk and threats throughout

the enterprise

Prove compliance consistently and

affordably

Secure access for increased mobility and collaboration

Secure virtualization and cloud computing


RSA—The Security Division of EMCManage Risk and Threats (including Fraud Management on the next page) Description – How We Do It

RSA Archer eGRC Suite

• A single dashboard that integrates, aggregates, and maps multiple threat feeds to critical business assets – thereby quickly understanding the potential impact they have on your business

• Pre-configured workflows for addressing threat and incident management• Comprehensive risk management capabilities to determine accountability and

monitor risk treatment activities

RSA FraudAction (Anti-Phishing, Anti-Trojan and Intelligence Service)

• Global threat detection and take-down services in one location• 24 x 7 Anti-Fraud Team provides anti-Trojan, anti-Phishing, and Threat Intelligence• Quality blocking & feeding partners: TrendMicro, Microsoft, CommTouch, and others

RSA enVision (SIEM Solution )• Collects, analyzes and prioritizes event logs from all enterprise infrastructure devices• Establishes baseline of normal network behavior and alerts on priority logs and

network anomalies for real-time awareness of potential threats

RSA CyberCrime Intelligence

• Provides actionable intelligence on corporate machines, network resources, access credentials, business data, and email correspondence that may have been compromised by malware.

• Delivers automated feeds of black-listed sites used by cybercriminals for launching attacks and communicating updates to malware in the wild.

RSA Security Practice of EMC Consulting

• Security assessment for configuring new environments, performing gap analysis, access control, compliance posture, and provides an action plan for mitigating risk and a roadmap for deployment

RSA DLP (Data Loss )

• Identifies and monitors the location and flow of sensitive data across the infrastructure – email, web, endpoint, file shares, databases, etc. – to identify risk and threats.

• Enforce controls such as block, quarantine, encrypt for unauthorized transmissions through email, USB, web, facebook, etc.

• Provides visibility into information risk, and helps inform/educate users on high-risk behavior

RSA Data Protection Manager with Tokenization

• Replaces sensitive data with a token at the point of capture to reduce the number of places sensitive data resides

• Ensure proper handling and separation of duties for encryption keys


RSA—The Security Division of EMCFraud Management Description – How We Do It

RSA Identity Protection and Verification Suite

• Strong authentication and anti-fraud integrated portfolio• Deep knowledge of fraud trends, fraud intelligence, forensics, and threat modeling• Fraud analytics consulting, implementation services, and tuning services

RSA SecurID Authentication • Two-factor authentication uses hardware and software tokens with changing passwords to validate identities of online users

RSA eFraudNetwork• Global Cross Industry fraud sharing community - Device, IP, financial, and identity

feeds from 8,000+ organizations worldwide • Data from over 100 million users in eCommerce, identity, and transaction

authentication IP Addresses contributed from Phishing Attacks, Trojans, and Botnets

RSA FraudAction (Anti-Phishing Service, Anti-Trojan and Intelligence Service)

• Global threat detection and take-down services in one location• 24 x 7 Anti-Fraud Team provides anti-Trojan, anti-Phishing, and Threat Intelligence• Quality blocking and feeding partners: TrendMicro, Microsoft, CommTouch, and others

RSA Adaptive Authentication & RSA Transaction Monitoring

• Risk + Rules based policy controls/Bayesian Risk Engine reduces fraud losses in real time

• Layered security integrates with existing authentication solutions• Behavioral profiling, device profiling, eFraudNetwork contribution, and threat research• Protection against emerging threats: Man-in-the-Middle (MITM) and Man-In-The-Browser

(MITB) Trojans• Case management workflow to investigate and manage suspicious transactions

RSA Identity Verification (U.S. and U.K. only)

• Real time knowledge-based authentication (KBA) process with simple “pass/fail” result• Intelligent Questioning Engine (IQE) presents multiple-choice questions• Based on data from a half dozen sources including all 3 US Credit Bureaus (US only)


RSA—The Security Division of EMCProve Compliance Description – How We Do It

RSA Archer eGRC Suite• A single enterprise platform for policy development, risk management and compliance monitoring• Workflow management that streamlines audits, ensures accountability and tracks remediation• Clear and detailed guidance for applying and testing controls• Open interface with flexible dashboards and reports for a real-time view of compliance

RSA EnVision (SIEM Solution )• Collects, analyzes, and prioritizes security events, and alerts on policy violations and network

anomalies• Includes over 1400 reports and policies, addressing both internal policies and government

compliance mandates such as PCI, for simplifying and automating your compliance requirements

RSA DLP (Data Loss )• Identifies the location and flow of sensitive data to pass audits• Reduces the scope of audits by identifying devices and systems containing sensitive data• Built-in compliance ready expert policies for PCI, HIPAA, GLBA and many other regulations• Incident handling, policy management , audits and workflows for streamlined security operations

RSA Data Protection Manager • Manage encryption keys and policies across the enterprise in a consistent mannerRSA Security Practice of EMC Consulting • Best practices and expertise for GRC, SIEM and DLP deployment and integration

Secure Access Description – How We Do ItRSA Security Practice of EMC Consulting • Security risk assessment; Business process engineering around threat and incident management

RSA SecurID (Authentication)• Market leading one-time password technology• A broad range of software, hardware and SMS OTP options to suit your different remote and mobile

users.• Interoperable with over 350+ 3rd party applications

RSA Adaptive Authentication(Authentication)

• Risk based approach to authentication and access controls• Layered security integrated with existing authentication solutions• Behavioral profiling, device profiling, eFraudNetwork contribution, and threat research• Protection against emerging threats: MITM & Man-In-The-Browser (MITB) Trojans

RSA Access Manager (Single Sign-On)• Web single sign-on across heterogeneous applications reducing administrative costs and improving

user satisfaction• Access control based on rules based policies

RSA FraudAction (Anti-Phishing Service, Anti-Trojan and Intelligence Service)

• Global threat detection and take-down services in one location• 24 x 7 Anti-Fraud Team provides anti-Trojan, anti-Phishing, and Threat Intelligence• Quality blocking and feeding partners: TrendMicro, Microsoft, CommTouch, and others

RSA enVision (SIEM Solution ) • Collects, analyzes, and prioritizes security events and high-risk alerts from across the IT environment


RSA—The Security Division of EMCSecure Virtualization and Cloud Computing Description – How We Do It

RSA Security Practice of EMC Consulting

• Offers service to secure VDI environments which includes identifying sensitive information on virtual desktops; defining data usage based on roles; defining policies to secure access; developing standards for virtual desktop configurations; and policy awareness training

• Offers security assessments for virtual environments to develop a security baseline, gap analysis and remediation recommendations

• Offers services which enable organizations to roll out best practices and safeguards to secure their virtual infrastructure

RSA DLP (Data Loss )• Discovers sensitive data on virtual machines to help in virtual zoning• Enforces a single data security policy across both physical and virtual endpoints• Embedded for data discovery and classification in VMware vShield 5 App with Data

SecurityRSA Authentication Manager (Authentication ) • Enforce secure access for VDI users in the VMware infrastructure

RSA enVision (SIEM Solution)

• Provides the ability to collect and correlate security and compliance events across virtual and physical environments, including VMware® ESX™, VMware vCenter, VMware vCloud director and VMware View Manager.

• Establish baseline levels of activity for the entire virtual environment to define “normal activity” and detect “abnormal” or unusual activity

• Sends alerts when deviations from baseline levels or patterns of malicious activity across multiple, disparate devices are detected, such as the cloning or moving of virtual machines to unauthorized locations.

RSA Archer (GRC)

• Manages security compliance for VMware infrastructure including a real time business view of compliance posture linking policies, regulations, processes, and technology controls (ie. VMWare hardening & Cloud Security Alliance)

• Provides VMware device discovery and continuous monitoring and electronic questionnaires to ensure controls set properly.

• Provides a single executive dashboard for both physical and virtual environments• Enables workflow management for closing out audit findings


CLARiiON

FLARE operating environment • Storage management software

– EMC Unisphere– Ionix ControlCenter family– PowerPath– Replication Manager

• Storage efficiency software– FAST VP– FAST Cache– Virtual Provisioning (thin + thick)– Compression

• Business continuity software– MirrorView—Remote replication– SnapView—Local replication– SAN Copy—Data mobility– RecoverPoint/SE

Security enhancements• Security Administrator Role

limits user to administrative tasks such as adding new users and arrays to the domain

• Classic CLI Filter ensures management interfaces are encrypted and authenticated

• IP Address Filtering limits access to the array through specific management stations

• Compliance with security policies requiring centralized authentication with AD/LDAP

CLARiiON support optionsFeature Enhanced Premium

Onsite Service coverage5x9, next-business day response

7x24, 4-hour response

Call Center response 7x24 7x24Critical Escalation Management Team EMC provides parts replacement Customer and EMC share parts replacement Change Control Management Proactive Remote Connect Support Case logging Online self-help Customer software updates Installation (system, DAE, or disk)

Tools available

Tools available

Replication Manager

MirrorView/A

Fibre Channel SCSI

FC5500 HADA—first RAID product

OEM/reseller focus

FC5300

Fibre Channel R&D started

Fibre Channel

FC-AL

FC5700

Mirrored-write cache

CLARiiON AdvancedStorage Division

Dual Active Storage Processors

Full redundancy and hot repair

SAN connectivity

SnapViewMirrorView

FC4700IP4700

FC4500 CX200CX400CX600

SAN CopyNavispher

e

CX300CX500CX700

PowerPathControlCent

er

1990 2004

AX100

CX300iCX500iAX100i

Mix FibreChanneland ATA

disksUltraPoint DAE

Virtual LUN technologyConsistency Groups

AX150AX150iDL210

CX3 UltraScal

e

NQMNavi Taskbar

RecoverPoint

RAID 6

ALUA

CX4 Series

CLARiiON EVOLUTION1990 2010

ThinProvisioning

AX4

Flash drives

Unisphere

FAST VP

FAST Cache

Compression


CLARiiON AX4 and CX4 SeriesLeader in data integrity• Mix RAID levels 0, 1, 1+0, 3, 5, 6• Mirrored-write cache• Destage write cache to disk on

power failure• SNiiFFER—Disk-sector inspection

utility• Automated global hot spares

Industry-leading performance and scalability• State-of-the-art I/O-interconnect

technologies• Full end-to-end 4 Gb/s design• Low latency and high bandwidth

Fully redundant architecture• Dual storage processors• Redundant power, cooling, data

paths, and universal power supplies (UPSs)

• Customer-replaceable units (CRUs)• Online hardware changes and

software upgrades• No single points of failure; modular

architecture • Advanced 4 Gb/s UltraPoint

technology• Continuous diagnostics and phone

home

Flexibility• UltraFlex connectivity• Virtual provisioning• Virtual LUN technology• UltraPoint auto-sense speed

setting• Mix drive types—Fibre Channel,

Flash, SATA

CLARiiON AX4 CLARiiON CX4-120 CLARiiON CX4-240 CLARiiON CX4-480 CLARiiON CX4-960• From 4 to 60 SATA and/or

SAS drives • Up to 2 GB cache• Up to four front-end

connections (Fibre Channel or iSCSI)

• Max 64 HA hosts per array• Single or dual storage

processors, mirrored cache on dual-processor version

• Up to 120 drives• 6 GB cache• Standard four host

ports (Fibre Channel or iSCSI)

• Max 128 HA hosts per array

• Flash drives

• Up to 240 drives• 8 GB cache• Standard four host

ports (Fibre Channel or iSCSI)


• Flash drives

• Up to 480 drives• 16 GB cache• Standard 8 Fibre

Channel and 4 iSCSI host ports


• Flash drives

• Up to 960 drives• 32 GB cache• Standard 8 Fibre

channel and 4 iSCSI host ports


• Flash drives


CLARiiON—SnapView/MirrorViewSnapshots: Logical point-in-time views of source volumes• Creates snapshots instantly• Requires only a fraction of the

original file system space• Rollback feature provides Instant

Restore to source volume• Creates a single-point-in-time

instance of production volume Clones: Full copies of source volumes• No performance overhead when

processing both source and clone volumes

• A loss of data in the source volume does not affect clone copy (same as snapshot)

• Supports incremental restores and re-establishes to source volume

• Supports Instant Restore

MirrorView protects critical production information• Protection for disaster recovery,

equipment upgrades, and testing• Protection from natural, mechanical,

and environmental disasters • With SnapView, enables concurrent

information access at a remote siteMaintains synchronous and/or asynchronous mirroring between two or more CLARiiON systems• Storage-based; uses no host cycles• Bi-directional mirroring for maximum

protection• Centralized, simplified management

via Unisphere Management• MirrorView/Synchronous: all writes

between source and target are protected

• MirrorView/Asynchronous: affordable long-distance replication

• Native Fibre Channel and iSCSI replication

Replication Manager provides effective management of SnapView

and MirrorView

SnapView

MirrorView

SnapBCV

BCVBCV

CLARiiON

Production host

Application

server

Tape backup

Prodinfo

Prodinfo

BCV

SnapSnapSnapSnapSnapSnap

Report generation

Decision-support

tools

RemoteCLARiiON

LocalCLARiiON

SourceB

TargetB

SourceA

TargetA

MirrorView and SnapView Integration to Eliminate Planned and Unplanned

Outages

Bi-directional Support for Multiple Sites

Local and remote copies for processing

S T

Snap Snap

Disaster-Recovery Consolidation with

4:1 Fan-inConcurrent Mirroring for

Parallel Processing

Site A Site B

TTT

TT

TSS

SSSS

Centralized

data centerDistributed

locations

SS

SS T

TTT

Backups reporting DSS

Remote-locationdisaster recovery

SS T1

T1

T2T2


The World’s Most Trusted Storage System

4000 5500 3000/5000 8000 DMX-1, -2 DMX-3, -4 VMAX

1988 1990 1994 2000 2003 2005 2009 2011

VM and z/OS integration,

RSA Encryption

Secure Erase, Audit, Service

ICDA, RAID, NDU

SRDFConsistency

GroupsTimeFinder,PowerPath

AutoSwap,SRDF over

Fibre Channel

Concurrent SRDF,

SRDF/Star, GDDR

Efficient: FAST VP, FLM,

100% VP, RecoverPoint

Splitter

VMAXe

Powerful.

Trusted.

Smart.

Efficient.

Over 20 Years Running the World’s Most Critical Applications


EMC: A Comprehensive Portfolio to Meet Customer Needs

Simple. Efficient. Affordable.

Simple. Efficient. Powerful.

Trusted. Smart. Efficient.

VMAX

VNX

VNXe

PERFORMANCE AND AVAILABILITY

SCAL

ABIL

ITY

VMAXe Trusted. Smart. Powerful.


Symmetrix Family PositioningSymmetrix Model Use Case Key Selling Features to Position

VMAXNext-generation storage to support virtual data center requirements

Scale-out architecture for unprecedented levels of performance for hyper-consolidation

New “Ease of” to provision 1,000’s of Virtual and/or Physical servers in minutes 2.1 PB of usable protected capacity with support for Gen 2 Flash, FC Disks, and

SATA FAST VP to automate storage tiering to increase service levels and lower cost

and complexityDMX-4

Full featured high end storage with advanced tiering and management

Complete range of Tiering Options: Flash Drives, Fibre Channel, and SATA Disks Key management features – FAST (Q1-2010) Virtual Provisioning, QoS, Virtual

LUN, Optimizer Support for Market Leading Local, Remote, & Multi-site Replication Options EMC ControlCenter to automate and simplify physical and virtual infrastructure

managementDMX-3

Affordable high end storage for price sensitive requirements

Provide High End service levels (performance, scale, availability) at Tier 2 cost points

High Availability and Non-disruptive Operations to support “always on” storage requirements

Highly scalable capacity and performance to consolidate of multiple arrays into one systems

Affordable “Ease of Use” via Symmetrix Management Console for device management

Virtual Provisioning for improved utilization and simplified storage allocationsVMAXe

Entry to high end storage for more customers globally

Enables more global customers to accelerate their journey to Cloud Computing Uses proven VMAX architecture in new smaller footprint design Key software is pre-loaded at factory so system can configure in minutes Built-in open, local and remote replication support for both EMC and non-EMC

systems Well-suited for EMC partners and more customers in domestic and international

markets


The Direct Matrix Architecture Symmetrix DMX revolutionized high end storage• Trusted

– Build on industry leading software functionality suite

• Control– Single point of management for

consolidating mixed workloads • Reliable

– Non-disruptive operations to eliminate planned and unplanned outages

• Secure– Built in information-centric

security

The Virtual Matrix Architecture Purpose-built for virtual data centers at scale• Flexible

– Start small and grow without limits• Dynamic

– Self managing to adapt automatically• Simple

– Add more resources without adding more complexity

• Efficient– Lower costs with increased

functionality and capabilities

Symmetrix Product Feature DMX-3 DMX-4 VMAXNon-disruptive operations to eliminate unplanned and planned outages Yes Yes Yes

QoS via dynamic cache partitions and Symmetrix priority controls Yes Yes YesOnline scalability for capacity and performance with up to 2,400 disks Yes; 585 TB usable Yes; 585 TB usable Yes; 2.1 PB usable

Support intermix of Fibre Channel, FICON, ESCON, iSCSI, IP connectivity Yes; up to 64 ports Yes; up to 64 ports Yes

Up to 128 ports

Tiering via flash drives, Fibre Channel, and SATA disks FC disks only; 2 Gb/s back end

Yes; 4 Gb/s back end Yes; 4 Gb/s back end

Virtual LUN support for move data between storage tiers non-disruptively Yes; same RAID type Yes; same RAID

type Yes; any RAID type

Virtual provisioning for fast, easy space efficient capacity utilization Yes Yes Yes ; grow and shrink

poolsAuto provision via imitator, port and storage groups No No YesLocal, remote, and multi-site replication support Yes Yes Yes; new SRDF/EDP

Symmetrix DMX-3 and 4 Symmetrix VMAX

Enables users to bridge between the physical and the virtual

Symmetrix—Architecture Comparisons


VMware VMware VMware VMwareVMware VMware VMwareVMware VMware VMware VMwareVMware VMware VMware

Symmetrix VMAX—Purpose Built for the Virtual Data Center3x more performance• More IOPS, increased systems

bandwidth, more usable global memory

3x more capacity • Up to 2 PB of usable capacity, 4x

larger volumes, 2x more hyper volumes

2x more connectivity • Twice as many host ports, up to 3x

more IOPS per port, 2x more initiators per port

20% less power per TB• Reduced power and cooling

requirements via multi-core and new system packaging

Industry’s only high end architecture purpose-built for virtualized data

centers

95% faster provisioning• Auto-provisioning groups reduce

configuration steps for initial set-up and future changes

20x faster data mobility• New virtual LUN capabilities enables

1,000s of concurrent volume migrations

3x faster replication • Faster copy updates reduces time

to complete TimeFinder clone operations

50% lower replication costs• SRDF/EDP reduces infrastructure

costs for multi-site, extended distance replication

Federate Systems Across the Data Center

Easily Add More Symmetrix VMAX EnginesVirtual Servers

Symmetrix VMAX Engine Building Block

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

CPUComplex

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

GlobalMemory

CPUComplex

Virtual Matrix InterfaceVirtual Matrix Interface

Front End Back End Front End Back End

GlobalMemory

BABA

Symmetrix VMAX Engine

Integrates industry standard components with unique Symmetrix technologies and capabilities

Future capabilities to federate VMAX engines delivers unprecedented growth capabilities to pool and manage resources as a single storage names space within the virtual matrix.

To meet growth requirements, additional VMAX Engines can be added non-disruptively for efficient and dynamic scaling of capacity and performance, while dramatically simplifying and automating operational tasks are critical to addressing the infrastructure requirements and driving down cost in both virtual and physical deployments

The VMAX design is based on individual VMAX Engine with redundant CPU, memory, and connectivity on 2 directors for fault tolerance. VMAX Engines connect to and scale-out linearly through the Virtual Matrix Architecture, which allows resources to be shared within and across VMAX Engines.

VMware VMware VMware VMwareVMware VMware VMware

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMware VMware VMware VMwareVMware VMware VMware

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine

VMAX Engine


Symmetrix Management for Virtual EnvironmentsSingle action, automated provisioning of storage• Auto-provisioning groups

combines tasks by initiator, port and device to reduce time and complexity by 95%

Space efficient, easy to manage capacity• Virtual provisioning with new

automation to easily grow and reclaim storage

Non-disruptive mobility across storage tiers• Virtual LUN transparently moves

information to the right tiers and RAID types at the right time

Optimize throughput for virtualized environments• PowerPath provides multi-pathing

and load balancing for both physical and virtualize servers

Automated discovery and reporting• ControlCenter provides easy to

use end-to-end management and control of physical and virtual resources

Auto-Provisioning GroupsAutomates mapping and masking

Create thin volumes Create and enable pool Map devices to 32 ports

Provision Capacity with Fewer Steps

495

0

1,000

HitachiUSP V

SymmetrixVMAX

96% fewer clicks

71015

131

244

Provision Capacity in Less Time

522

0

50

HitachiUSP V

80% less time

SymmetrixVMAX

22

8.5

15

Num

ber o

f Clic

ks

Tim

e to

Pro

visio

n (M

in.)

Policy-based

archive,cloud,

deletion

FAST to the FullestThick Thin Small Green Gone

Automate and

optimize use of

Flash and SATA

Sub-LUN for

increased efficiency

Deduplicate compressioninactive data

Disk drive spin

down

Today 2H-2010 Future Future Future

FASTFully Automated Tiered Storage

Management Abstraction Enables Ease, Speed, and AutomationVMware

infrastructure

Quickly provision resources

on demand

Auto-provisioning,Virtual

Provisioning

vCenter Server

Centralized, automated

management, reporting, and

control

Ionix ControlCenter

and VMware vCenter Server

Plug-in

High Availability,vStorage VMFS

Policy-based load balancing across

physical resourcesPowerPath

PowerPath PowerPath

Distributed Resource Scheduler, vMotion

Nondisruptive mobility of

applications and data

FAST, Virtual LUNs


RSA Encryption and Native IP

replication over secure IP links

IP SEC

Secure Data

VMAX: Trusted Security Built-in

Secure Access

User authentication and secured service credentials prevents unauthorized actions

Secure Audit

Tamper proof logs, integration with enterprise audit log management

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Symmetrix VMAXe OverviewScalable performance and Tier 1 reliability, availability, serviceability• Virtual Matrix architecture• Up to four engines and 960 drives

Easy to order, bundled software• 100 percent virtually provisioned• Fully Automated Storage Tiering

for Virtual Pools (FAST VP) included

Factory pre-configured, built to order • Four hours to first I/O

Leading replication• Integrated EMC RecoverPoint

splitter• EMC TimeFinder for Symmetrix

VMAXe• SRDFe for Symmetrix VMAXe

Array dispersion

Integrated system bay• Supports 120 operational drives

in one rack• 240 drives maximum per engine• 180 drives per storage bay

Packaged in EMC 19” rack cabinet• 1 tile wide

Single phase power onlyCore software (Enginuity for Symmetrix VMAXe)• Virtual Provisioning• Integrated RecoverPoint splitter

Bundled software• Advanced FAST Suite (including

FAST VP)• Symmetrix Management Package

– EMC Symmetrix Management Console – EMC Symmetrix Performance

Analyzer• Symmetrix Migration Suite

– EMC Open Replicator/Live Migration– Federated Live Migration– EMC Open Migrator

• TimeFinder for VMAXe• EMC PowerPath SE


TimeFinder Family

TimeFinder/Clone• Storage-based information

replication; no host cycles• Full-volume, point-in-time copies• Can be RAID 5 and 6 protected• Includes MF SNAP Facility for

OS/390 full volume replicas – volume or dataset level

• Support for TimeFinder/Mirror scripts via Emulation Mode

• Consistent copies: Database integrity and Consistent Split; can be used for both reads and writes

TimeFinder/Mirror• Storage-based information

replication; no host cycles• Consistent copies

– Database integrity and Consistent Split

– Can be used for reads and writes• Fast and efficient synchronization

– Changed track resynchronization• Instant restore

– Immediate host access during restore– No waiting for synchronization to

complete to start restore– Provides safe BCV (write-protected)

TimeFinder/Snap• Storage-based information

replication; no host cycles• Snapshots create logical point-in-

time images of a source volume• Requires only a fraction of the

source volume’s capacity (~20–30%)

• Multiple snapshots can be created from a source volume and are available immediately

• Snapshots support both read and write processing

• Supports mainframe and open systems host environments

• Complements TimeFinder/Mirror and TimeFinder/Clone

Symmetrix

Production view

Snapshot view

Cache-based pointer map

Save area

Productionvolume

Symmetrix

Business Continuance Volumes (BCVs)

BackupsWeb-content refreshSales

information

Data warehousingApplication testingThird-party software updatesDecision support

Productionvolume

BCV 1

BCV 2

BCV 3

TimeFinder FamilyTimeFinder/Clone

Fully functional high-performance

copies

TimeFinder/SnapEconomical space-

saving copies

TimeFinder/Mirror

Ultra-high-performance

option

TimeFinder/EIMExchange

Integration Module option

TimeFinder/CGConsistency

Group option

TimeFinder/SIMSQL Integration Module option

EMC Replication Manager and Symmetrix Management Console

provide efficient management of the TimeFinder family


SRDF FamilySRDF/S

Synchronous for zero data exposure

SRDF/AAsynchronous for

extended distances

SRDF/DMEfficient Symmetrix-to-Symmetrix data

mobility

SRDF/StarMulti-site

replication option

SRDF/ARAutomated

Replication option

SRDF/CECluster Enabler

option

Cascaded SRDF and SRDF/EDP

Extended Distance

ProtectionConcurrent SRDF

Concurrent

SRDF/CGConsistency

Groups

SRDF Family

SRDF/Synchronous• Zero data exposure

SRDF/Asynchronous• Minimal data exposure over

unlimited distance• Supports multiple Symmetrix

systems using SRDF/CG Multi-Session Control option

• Support for SRDF/S and SRDF/A Mode Change feature allows for dynamic switching between SRDF/S and SRDF/A while retaining full consistency at the target

SRDF/Data Mobility• Uses Adaptive Copy mode to

move/ migrate data between Symmetrix systems over unlimited distances

SRDF family add-on options• SRDF/Star is a three site disaster

restart solution that maintains continuous data protection by establishing an incremental SRDF/A session between two remaining sites

• SRDF/Consistency Groups maintain data coherency and consistent disaster restart ability across SRDF family-based configuration by managing data propagation from the source volumes to corresponding target volumes

• SRDF/Extended Distance protection for rapid business restart over any distance with no data exposure, through advanced multi-hop configurations combining synchronous and asynchronous replication with a cost effective “disk-less” pass through site

• SRDF/Cluster Enabler for high availability and automated failover through storage-based replication and server clustering via SRDF/S, SRDF/A, and Microsoft Failover Clusters

• Cascaded SRDF uses SRDF/S to remotely replicate from the primary site to the intermediate site; and simultaneously uses SRDF/A to remotely replicate from the intermediate site to the tertiary site improving RPO and RTO at the tertiary site

Deployment Options

Bi-directional Many-to-ManyMany-to-One/One-to-Many

Continuous Three-SiteCascadedConcurrent


Open Replicator for SymmetrixFunctionality• Runs entirely within Symmetrix

DMX series array– Existing hardware and network

• Mounts open systems volumes– Appears as another host to remote

storage– Shares front-end Fibre Channel ports

• Performs block-I/O transfer– Read, write, and incremental update – Copies to or from a Symmetrix DMX

• 512 concurrent sessions• 16 copies per session

Remote vaulting• Send point-in-time copies

incrementally to multiple locations

Data mobility• Incrementally copy multiple

volumes over any distance• Push and pull modes• Implement heterogeneous tiered

storage strategy Data migration• Move data to new systems• Consolidate from heterogeneous

storage• Speed migrations; maximize

application availability• PowerPath Migration Enabler

(PPME) for non-disruptive migrations

Fast• Uses the SAN or WAN to make

copies• Full or incremental copies• No server or LAN impact

Simple• Use existing infrastructure• Symmetrix-based controls• Can be used for ad hoc or routine

operationsOpen• Application- and host-

independent• EMC E-Lab qualified non-EMC

platformsPlatform-independent Remote Replication

Hitachi

SymmetrixCLARiiON

HPIBM

SAN/WAN

Point-in-time BCV Push

Point-in-time “Live” Push

Start: 6:00 a.m.

End: 6:02 a.m.Image:6:00 a.m.

STD Target

TargetBCV

Target

Target

STD

Point-in-time Volume Pull

“Live” Data Migration Pull

STD

Target

Target

TargetSTD

STD

STD

STD Old

Old


Symmetrix Software – Management and MobilityEMC Symmetrix Management Console Intuitive Web-Based GUI Device-Management Application• Access, configure, and operate

arrays– Activates Solutions Enabler/CLI functions– OS and z/OS attached systems– Co-exists with ControlCenter and CLI

• Tiered storage controls and monitoring

– Dynamic Cache Partitioning– Symmetrix Priority Controls– Virtual (Thin) Provisioning

• Symmetrix priority controls – Manages multiple application workloads – Supports multiple priority levels– Service levels set per device group– Higher priority level yields faster

processing for higher tier applications• Symmetrix Management Console

provides controls and user interface– Performance monitoring demonstrates

impact of priority settings– Performance monitoring demonstrates the

impact of cache settings

Dynamic Cache Partitioning• Dedicated Memory Resource

Allocation• Divides cache into multiple

partitions• Partitions can be static or dynamic• Memory allocation floats between

high and low watermarks• Memory resources can be

temporarily donated to other partitions

Storage Management Software for Symmetrix• ControlCenter family—Automates

management • Visual family—Availability,

visualization, and management• PowerPath—Path failover and

intelligent path management• Replication Manager family—

Management of disk-based replicas • OnCourse—Automates file

distribution

ControlCenter Symmetrix Manager• Make configuration changes

instantaneously• Manage multiple Symmetrix systems

from a single console• Visual presentation of storage arrays• Monitor status and performance of

Symmetrix systems • Create Symmetrix logical and meta-

devices• Modify device type and size• Provision and re-provision storage• Enhanced with SRM monitoring and

reportingControlCenter Symmetrix Optimizer• Analyzes performance• Identifies hot spots• Makes recommendation for re-

balancing• Implements recommendations

transparently to databases, applications, and servers

• Ensures optimal performance 24x7x365

• Alleviates disk contention by spreading information evenly across all physical disks

• Enables user-specified volume swaps

EMC Symmetrix Management Console Dynamic Cache Partitioning Priority Service: Sample Results

Priority quality of service 100 random read miss

IOs/sec0 12,00010,0008,0006,0004,0002,000

msResponse

Time

Group 1 with high priorityGroup 2 with low priority

Group 1 without QoSGroup 2 without QoS

CacheHits %

No Cache Partitions With Cache Partitions

Prod

uctio

n

Test Prod

uctio

n

Test

ControlCenter Symmetrix OptimizerBefore: One spindle is too “hot”

After: Spindles are even; better performance

Swap volumes

Throttle PerformanceIncrease Hit Rates

605040302010

0

Application Y with high priority

Application Z with low priority


EMC VPLEX Family Positioning VPLEX Local Use Cases

VPLEX Metro Use Cases

VPLEX: Next-Generation Data Mobility and Information Access

Open multi-array systemSupport for EMC and non-EMC storage arrays and infrastructure

Scale out architectureStart small and grow big with predictable service levels

Advanced data cachingImprove I/O performance and reduce storage array contention

Distributed cache coherenceShared data access in real time between sites over distance

VPLEXGlobalAnywhere

VPLEXGeo

Asynchronous

VPLEXMetro

Synchronous

VPLEXLocal

Data Center

May 2010 2011 Later

VPLEX Architecture

Data Center A Data Center B

Data Center D Data Center C

ApplicationData

ApplicationData

ApplicationData Data

Application

MEET CRITICAL SLAS THROUGH RESILIENCY

BETWEEN SITES

Maintain availability andnon-stop data access by

mirroring data across locations

Increase protection to reduce unplanned application outages

ACCESS ANYWHERE

SYNCHRONOUS

MOVE APPLICATIONS SEAMLESSLY BETWEEN

SITES

Transparently share and balance resources

between data centers

Move and relocate VMs, applications, and data with

support for VMotion and Live Migration over distance

ACCESS ANYWHERE

SYNCHRONOUS

ESX Cluster A ESX Cluster B

DISTRIBUTE AND SHARE DATA ACCESS BETWEEN

SITES

Instant data access to support remote users in

real time

Enable concurrent read and write access to data by multiple host across two

locations

ACCESS ANYWHERE

SYNCHRONOUS

ENABLE MOBILITY BETWEEN EMC AND NON-EMC ARRAYS

Simplify reoccurring data movement

Move data without impacting users to reduce downtime

MOBILITY

SIMPLIFY MULTI-ARRAY STORAGE MANAGEMENT

Aggregate capacity and improve utilization

Standardize LUN presentation and management

MEET CRITICAL SLAS THROUGH RESILIENCY

Sustain component or array failures without host impact

Increase availability during failures


VNX Series

Simple.Centralized managementUnisphere file, block, object, and data servicesOptimized for virtual applicationsVMware/Hyper-V integration

Efficient.Efficient data servicesCompression, file deduplication, virtual provisioning, application-centric protectionAutomated tiering for virtual poolsFAST VP optimizes data on Flash, SAS, and NL-SAS drives with set-it- and-forget-it tiering policies

Powerful.Flash optimizedHigh performance using flash drives as extendable cache and in the poolScalableLatest Intel multi-core CPUs in flexible modular multi-controller architecture

Next-generation architecture• Intel Xeon 5600 multi-core

processors• Expanded UltraFlex I/O: Fibre

Channel over Ethernet (FCoE), Fibre Channel (FC), iSCSI, CIFS, NFS, pNFS

• Redundant 6 Gb/s SAS back end

• Optimized for Flash SSDs and high-capacity SAS drives

Designed for the enterprise• FAST Suite self-optimizing

storage pools• Ideal for virtualized

applications• Unified protocol support:

file, block, and object


VNX5100 VNX5300 VNX5500 VNX5700 VNX7500Form factor 4U 4U–7U 4U–7U 5U–8U 5U–8UNumber of drives 75 125 250 500 1,000

Drive types 3.5” Flash, SAS, and NL-SAS and 2.5” 10K SAS

File system

modules

I/O slots per X-Blade n/a 3 4 4 5

X-Blades n/a 1 or 2 1, 2, or 3 2, 3, or 4 2–8

Memory n/a6

GB/blade12

GB/blade 12

GB/blade24

GB/blade12 GB 36 GB 48 GB 192 GB

Protocols n/a NFS, CIFS, MPFS, pNFS

Storage Pool

modules

Storage Processors 2I/O ports per SP

4 Fibre Channel ports, 2 back-end SAS ports n/a n/a

I/O slots per SP n/a 2 2 5 5

Memory 8 GB 16 GB 24 GB 36 GB 48 GB

Protocols Fibre Channel

Fibre Channel, Fibre Channel over Ethernet, iSCSI

VG2 VG8Form factor 3U–4U 3U–10UStorage capacity support

256 TB 1.8 PB

X-Blades 1 or 2 2 to 8I/O slots per X-Blade 4 5

Ethernet support

10/100/1000 BaseT and 10 Gb

Memory 6

GB/blade24

GB/blade6 or 12

GB 192 GB

Protocols NFS, CIFS, MPFS, pNFS

Systems supported

Up to 4 VNX, Symmetrix

or CLARiiON in any combination

VNX Series

VNX SeriesGateways

VNX Series Hardware


VNX Series Software

Attractively Priced Packs and Suites

VNX5100 does not support FAST VP, VEE, FLR, Replicator, or SnapSure. It also does not support the Total Efficiency Pack, but a Total Value Pack instead.

VNX Suites VNX Packs

FAST Suite

VNX Total Efficiency Pack

Security and Compliance Suite

Local Protection Suite Total Protection Pack

Remote Protection Suite

Application Protection Suite

Management software Unisphere

Base software (no additional charge)

File deduplication & compression, block compression, virtual provisioning, SAN Copy, and protocols

FAST VP, FAST Cache, Unisphere Analyzer, Unisphere Quality of Service Manager

Event Enabler (anti-virus, quota management, auditing), File-level retention, host encryption

SnapView, SnapSure, RecoverPoint/SE CDP

Replicator, MirrorView A/S, RecoverPoint/SE CRR

Replication Manager, Data Protection Advisor for Replication


VNXe SeriesNext-generation architecture• Advanced multi-core platform • No-single-point-of-failure

design• Multi-protocol: CIFS, NFS, and

iSCSI• Powerful 6 Gb/s SAS back end• Compact 2U and 3U design

Streamlined for ease of use• Designed for the IT

generalist• Application-optimized

wizards• Configurable with just a few

clicks • Built-in snapshots and

replication• Perfect for small or remote

offices Simple.Easy to deploy Setup wizard, virtualization and application-centric provisioningEasy to manage Centralized and simple GUI for monitoring and alerting withVMware/Hyper-V integration

Efficient.Efficient data servicesCompression, file deduplication, virtual provisioning, application-centric copiesAutomated Integrated support speeds identification, diagnosis, and resolution for reduced problem lifecycles

Affordable.Low acquisition cost Real-world configurations starting at under $10K Scalable2U and 3U sizes ideal for small business, branch office, or under the desk


Buyer: • ROBO or

departmental within enterprise

• Application Specialist

Buyer: • Application

Specialist• IT

Generalist

Buyer: • IT Specialist• Storage

Specialist

VNXe Series Hardware VNXe Positioning

Enterprise

Mid-Market

Mid-Market

SMB

Limited Opportunity: Server Affinity/Cloud Services

VNX

Data Center

VNXeSMB/Mid

VNXe

Dept/ROBO

VNXe3100

VNXe3300

Form factor 2U 3UStorage processors (SPs) 1 or 2 2

Backend Disk ports per SP

1 x 6Gb/s x4 SAS

1 x 6Gb/s x4 SAS

Maximum drives 48 or 96 120

Drive types 3.5” SAS , NL-SAS

3.5” SAS , NL-SAS , Flash

Protocols NFS, CIFS, iSCSIEmbedded I/O ports per SP

2 x 1Gb/s Ethernet

4 x 1Gb/s Ethernet

Configurable I/O slots per SP 1 1

Optional I/O ports per SP

4 x 1Gb/s Ethernet

4 x 1Gb/s Ethernet2 x 10Gb/s Ethernet

System memory 4 or 16 GB 24 GB


VNXe Series Software

Attractively Priced Packs and Suites

Total Value Pack for VNXe3100 only , SnapSure bundled with Base software Protection Pack for VNXe3300 only

VNXe Suites VNXe Packs

Security and Compliance Suite

VNX Total Value Pack

Local Protection Suite Total Protection Pack

Remote Protection Suite

Application Protection Suite

Management software Unisphere

Base software File deduplication and compression, thin provisioning

Event Enabler (anti-virus), File-level retention (enterprise)

SnapSure

Replicator (iSCSI and NAS)

Replication Manager


EMC Cloud Infrastructure Management

DELIVER NEW SERVICES• 5x faster• 80% more efficiently• With complete

complianceASSURE SERVICE UPTIME• 80% faster problem

identification• 60% faster resolution• 2x more efficient IT

operationsDELIVER COMPETITIVE ADVANTAGE

Storage Network Compute

Applications

Service AssuranceComplete Compliance

Speed to Service


Ionix Unified Infrastructure ManagerVMware vCloud DirectorVMware Service ManagerVMware vCenter Chargeback

Ionix Unified Infrastructure ManagerIonix Network Configuration ManagerIonix Storage Configuration AdvisorvCenter Configuration Manager

Ionix IT Operations Intelligence Ionix Unified Infrastructure ManagerIonix Storage Insight for AvailabilityvCenter Operations

EMC Ionix Cloud Infrastructure ManagementSpeed to Service Deploy services FASTER with ACCURACY

ZERO-TOUCH INFRASTRUCTURE• Proven automation solution, from

self-service catalog to infrastructure provisioning

SINGLE-CLICK SIMPLE• Automated provisioning across

the Vblock™ PlatformPURPOSE-BUILT• By EMC and VMware, VCE parent

companies

Complete ComplianceKNOW IT and PROVE it at a moments notice

INSTANTLY INFORMED• Always know your infrastructure

is compliant and prove it at a moments notice

RELIABLE REMEDIATION• See all changes and deviations

and apply policy-based remediation

ASSURED ACCURACY• Automate every change request

and ensure complete accuracy

Service Assurance FIND and FIX a problem before users are impacted

BUSINESS BAROMETER• Determine priority actions based

on actual and predicted business impact

VDC VISION• Unified management of virtual

and physical IT environments, a key enabler for cloud computing

RAPID RESOLUTION• Advanced Root Cause Analysis

(RCA) to get the right person on the right problem at the right time


Greenplum Database

Greenplum’s MPP database has extreme performance on commodity Infrastructure•Optimized for BI and analytics

Provides automatic parallelization• No need for manual partitioning or tuning• Just load and query like any database• Tables are automatically distributed across nodes

Extremely scalable and I/O optimized• All nodes can scan and process in parallel• No I/O contention between segments• Linear scalability by adding nodes

Interconnect

Loading

http://www.greenplum.com/














Greenplum Data Computing Appliance

Extreme performance• Optimized for fast query execution and

unmatched data loadingRapidly deployable• Purpose-build data warehousing appliance

Elastic scalability• Expand capacity and performance online

Highly available• Self healing and fully redundant

Reduced TCO• Consolidate data marts for lower costs

Private cloud ready• Data and computing are optimized and

distributedSAN friendly• Leverage existing infrastructure and

proceduresAdvanced backup and DR• Leverage industry-leading data domain

backup and recovery

Performance, scalability, reliability, and reduced TCO for DW/BI environments

Key Architectural Principals

Keep it simpleBuild on standard hardware components• Performance comes from our software

architecture• Best of breed x86 and Ethernet

networking technologies• Benefit from broad ecosystem innovation

Make it modular for easy scalingSAN connectivity designed inFocus on Data Computing, not Data Warehousing• Greenplum Database• Greenplum Hadoop• SAS Analytics


Greenplum HD – Enterprise Ready Hadoop Platform for Unstructured Data

• Greenplum Hadoop is faster, more dependable, and easier to use– Faster to address the growth of unstructured data– EMC reliable for the Enterprise – Easier to use with existing systems and tools

• Greenplum HD, enterprise-ready Apache Hadoop software distributions– Community Edition software

• 100% open source– Enterprise Edition software

• Advanced features• 100% API compatible

• Greenplum HD Data Computing Appliance– Introducing the world’s first high-performance, purpose-

built, data co-processing Hadoop appliance– Combining Hadoop and Greenplum Database in one

appliance


CREATE & CAPTURE

PROCESS ARCHIVE ARCHIVE

S-SeriesTransactional I/O & Random Access

X-SeriesHigh Concurrent /Sequential Throughput

NL-SeriesNearline Storage

Backup Accelerator

to Tape Storage

S200

X200

IQ 32000x-SSD, 36000x, 72000x

IQ 36NL,72NL, 108NL

Isilon IQ SAS(16-518 TB)

Isilon IQ X Series SATA (18TB – 10.4PB) Isilon IQ Nearline SATA

(100TB – 15.5PB)High

PerformanceBackup/Restore

Isilon Platforms


Isilon Suite of Enterprise Software Applications

STORAGE RESOURCE MANAGEMENTAnalytics platform maximizes performance and resource utilization

DATA PROTECTIONSimple, scalable and flexible data protection

DATA REPLICATIONFast and flexible file-base asynchronous replication

STORAGE MANAGEMENTQuota management and thin provisioning

DATA ACCESSPolicy-based client load balancing with NFS failover

POLICY-BASED AUTOMATED TIERINGCombine multiple storage tiers into a single file system

HIGH-PERFORMANCE CONTENT DELIVERYHigh performance wide area file and content delivery

DATA RETENTIONPolicy-based retention and protection against accidental deletion


EMC Atmos—Cloud Storage PlatformAtmos technology and benefitsBIGEnables global scale, with easy management, for Cloud and Big Data applications• Efficiently store and manage

distributed Big Data• Unified namespace provides a single

system across locations• Scales-out seamlessly, infinitely

SMARTProvides high data availability when needed, low cost when it isn’t• Metadata-driven policies at system,

tenant, subtenant levels • Automates data placement,

protection, and services• Easy access across networks and

platforms

ELASTICScale up or down, storage –as-a-service, self-service access and management• True-Multitenancy• Self-Service • Enables storage-as-a-service:

Metering and self-service across tenants. billing and chargeback

Atmos productsAtmos • Enables enterprises and service

providers to store, manage, and protect globally distributed, unstructured content at scale. Cloud storage software + purpose-built hardware Factory configured, racked and cabled

• Flexible, cost-effective service model/user-serviceable

• Optional HA and redundancy• 30 drives per 3U drawer; 60 to 720 TB

per rackAtmos Virtual Edition• Atmos cloud storage software for

VMware• Certified with EMC Unified Storage

(NFS/FC)• Works with all VMware-supported

servers and NFS and FC storage• Atmos VE software licenses start at 10

TBAtmos Cloud Delivery Platform• Turnkey software solution to deliver

and manage storage-as-a-service to an Atmos cloud.

• self-service access and storage management

• Multi-tenant environment to meter utilization and bandwidth

• Integrate into chargeback or 3rd party billing

Atmos GeoDrive • Provides a single user or application

instant access to an Atmos private, public or hybrid cloud,

• From any Windows or Linux desktop or server.

• No charge add-on software product

Atmos use casesNext Generation Applications• Reduce complexity, development

time • Scale you apps to address global

demand or large and growing amounts of content

Storage-as-a-Service• Monetize service offering, or

transform IT to a service organization.

• Turnkey software enables self-service, storage-as-a-service

• Can be used to build private or public offerings.

Synch & Share in the Cloud • Enable anywhere, anytime, from any

device• Provide secure, insynch access &

protection to files

NEW YORK U.K.


EMC PowerPath

PowerPath Multipathing and PowerPath/VE Multipathing• Automates data path

management, failover and recovery

• Optimizes load balancing• Leverages non-disruptive path

and bus testing, including load-based testing

• Eliminates I/O bottlenecks that can negatively impact applications

• Standardizes path management across physical and virtual environments

• Integrates with vCenter Server via VSI and Update Manager (PowerPath/VE)

PowerPath Viewer• Consolidates events and displays

information and alerts about PowerPath-supported devices in a single graphical user interface (GUI).

• Provides email alerts regarding changes in the status of PowerPath-supported devices.

PowerPath Migration Enabler• Enables non-disruptive migrations

through the array, through the network or through the host

• Leverages replication technologies including EMC Open Replicator and EMC TimeFinder/Clone for Symmetrix

Automated data path management, failover and recovery, optimized load balancing

EMCPowerPath

Data Encryption

PowerPath Encryption• Encrypts data where it is created

at the host—data is protected anywhere outside the server and for data at rest

• Maximizes ROI by only encrypting only sensitive data, not all data

• Simplifies the administrative burden and cost of managing multiple point-solutions for encryption

Monitoring Migration

Nondisruptive array migrations

SAN

Multipathing

PowerPath – PowerPath/VE

HBA HBA HBA HBA

SAN


AutoStart• Enterprise cluster solution for heterogeneous environments• Automates HA/DR events to achieve zero downtime• Seamlessly transfers control of application and storage resources to a

local or remote facility in the event of an outage

Feature AutoStart

Operating system support

Microsoft Windows, HP-UX, IBM AIX, Sun Solaris, Red Hat Linux, SuSE Linux, VMware ESX Server, Hyper-V

Application support

Exchange, SQL Server and Oracle

Server/node support Supports multiple nodes

Data-replication integration

SRDF/A, SRDF/S, MirrorView/S, MirrorView/A, RepliStor

Distance Distance determined by replication technology

Primary SiteCluster 1

Secondary SiteCluster 2

MirrorView A,MirrorView S,

SRDF/A, SRDF/S

Source Target

AutoStartAutoStart

APP 2

AutoStart

APP 1


EMC Replication ManagerEasy, Automated, Copy Management

Replication Manager• Software that simplifies the

management of EMC point-in-time replicas with a common wizard driven user interface

• Application-centric replica management for Exchange, SQL Server, SharePoint Oracle and UDB environments

• VM consistent replicas of NFS/VMFS data stores containing virtual machines

• Automates discovery, creation, management, and usage of EMC point-in-time replicas

• Increases efficiency and enables more users within the organization to take advantage of replication capabilities

• Multiple copy/restore options with VMware including file level, VM level, and entire datastore

Delivering Broad Support* • Management of the TimeFinder

family and SnapView replicas, SAN Copy, RecoverPoint, Celerra SnapSure and Celerra Replicator for Celerra iSCSI and Celerra NFS

• Applications - SQL, Exchange, Oracle, VMware, custom applications and file systems

• Operating systems—Windows ,Linux, Solaris, HP-UX, IBM AIX, VMware ESX Server Windows, Hyper V

• Arrays— VNXe, VNX, Symmetrix, Celerra, CLARiiON

Feature Function BenefitApplication Intelligence

Places applications in proper states for creating copies

Creates application consistent replicas for backup acceleration, instant restores, repurposing and ILM

Auto-discovery of the environment

Detects applications, arrays, and replication technologies

Ease of use – by simplifying the environment from the users perspective and adjusts to environmental changes

Wizards - Getting Started functionality

Wizard step new users through the process of getting started

Reduces learning curve and enables users to manage replicas via Replication Manager quickly and easilyLearn one application learn them all

Calendar-based scheduling

Point-and-click replica scheduling and auto-expiration

Reduces administration costs by simplifying scheduling of reoccurring replicas

Pre/Post Script Capabilities

Allows users to run pre- and post-processing scripts

Flexibility to run pre- and post-processing jobs outside of Replication Manager such as initiating a backup job after creating a replica

Self Service Replication

5 levels of user based privileges

Delegate replication tasks or enable self service replication for applications admins

Replica 1

Replica 2

Replica 3

Replica 4

* Refer to the support matrix for particular versions and combinations

https://elabnavigator.emc.com/emcpubs/elab/esm/pdf/EMC_Replication_Manager.pdf


Data Protection Advisor

DPA is a powerful data protection management solution that monitors, analyzes, alerts and reports across your

physical and virtual infrastructure

DPA for BackupGain deep insight into historical backup success and failures for EMC and 3rd party including Avamar, Data Domain, Networker, NetBackup, TSM, and more.

DPA Analysis KitA downloadable VM image used to demonstrate DPA functionality available to your EMC sales team.

AvamarVM

DPA for Replication AnalysisProve Recoverability of RecoverPoint, SRDF, MirrorView, TimeFinder, SnapView. Deep application integration with Microsoft Exchange, SQL Server and Oracle DB.

DPA helps customers summarize huge amounts of data automatically to understand if backups and replication technologies are working without relying on scripts or manual effort.

REPLICATION SQL DBBACKUP SERVERSAre my backups

completing?

Are my servers

overtaxed?

Are my applicationsprotected?

Will apps recover from an outage?

Sample Reports for Backup• Backup compliance dashboard• Detailed Exposure Reports• RPO/RTO SLA Reporting• Backup capacity planning and

Chargeback• Deduplication ratio (Avamar, Data

Domain)

Sample Reports for Replication• Protection Gap Alerts• Consistency Gaps• RecoverPoint Historical Logging• Chargeback Reports• Configuration Auditing

Application Recoverability Map

Last Night’s Backup Summary


RecoverPointRecoverPoint• Host-based, fabric-based, VMAXe series, or VNX

series/CLARiiON-based• Continuous data protection (CDP)

– Local replication at the primary site• Continuous remote replication (CRR)

– Remote replication to a secondary site• Concurrent local and remote (CLR)

– CDP and remote replication of the same data• Bandwidth reduction

– Improves RecoverPoint WAN utilization by up to 90 percent– Unique data reduction techniques sends only changed writes– Optimized, high-yield deduplication and compression algorithms

compress blocks• Policy-based dynamic synchronous and asynchronous

replication• Recovers to specific point in time and bookmarked application

event • Application-level consistency and recovery• Integration with EMC Replication Manager

– Manage replication from a single console• Integration with EMC Data Protection Advisor

– Prove you’ve protected all your applications• Integration with VMware vCenter Server and SRM for fail-over

and fail-back• Bi-directional – any-to-any heterogeneous replication• 2-8 RecoverPoint appliances per site• Protects up to 300 TB

RecoverPoint

Applicationservers

Databaseservers

Messagingservers

File/print servers

RecoverPointappliance

SAN

Local CDP journals

CRR: remote protection

CLR: concurrent local and remote protection

CDP: local protection


SAN Copy Overview

High speed array-based migration and data mobility• Copies data inter-array or intra-array• Full and incremental copies• Bi-directional• Provides space reclamation for migration to thin

LUNs• Included in VNX Operating Environment

Simple• Single point of management• Scripted automation• No additional hardware

Open• Application and OS independent• EMC VNX, CLARiiON, Symmetrix, and third-

party systems

SAN/WAN

HPIBM

Hitachi

VNX series

SymmetrixCLARiiON


Integrated data deduplication

• Fast, daily full backups• Data deduplicated at client, and across sites and

servers• Integrates with EMC Data Domain systems for high-

speed inline deduplication of specific data types• Integrates with EMC NetWorker

Encrypted WAN/LAN Backups

• Encryption for security and leverages existing LAN/WAN links

• Eliminates tape, manual processes, and offsite tape shipments

• Can export deduplicated data to tape if required

High Availability, Reliability, and Scalability

• RAIN architecture for fault tolerance across nodes• Server integrity and data recoverability verified daily• Enables growth without disruption via scalable grid

architecture

Intuitive, Policy-based Centralized Management

• Intuitive, web-based management, at-a-glance dashboards

• Enables consistent, multi-site backup operations from a single location and automated policy-based management

Fast, Single-Step Recovery

Recovers data (whole backups, files, or directories) in one-step

Eliminates tedious, multi-step recovery processes

Turnkey Solution Complete backup, recovery, and disaster recovery

solution from EMC Simple to purchase, deploy, and service

Flexible Physical and Virtual Deployment Options

• Avamar software• Avamar Data Store• Avamar Virtual Edition for VMware

Avamar SoftwareAgent-only for smaller offices and desktop/laptop systems

Avamar Virtual Edition for VMwareAvamar server deployed as a virtual appliance leverages ESX server resources

AvamarVM

EMC Avamar: Deduplication Backup Software and SystemAvamar use cases• Fast, daily full deduplicated backups for VMware environments,

NAS systems, remote offices, and desktops/laptopsVMware infrastructure backup• Fast, daily full Guest and Image backups• Deduplicates backup data within and across virtual machines • 1-step recovery; file level recovery from image backups• Supports latest vStorage APIs and change block tracking• Qualified on VCE Vblock• Deployable as a virtual appliance—Avamar Virtual Edition for

VMwareNAS system backup• Fast, daily full backups• Innovative NDMP Accelerator Node requests level-1 dumps daily• Eliminates recurring, lengthy level-0 backups• Centralized management • One-step recovery• Increase NAS utilization rates, lower TCO

Remote office backup• Daily full backups via existing IP networks• Agent-only for smaller offices• Encrypt data for security• Centralized management

Desktop/laptop backup • Intuitive GUI for end-user backup /recovery without IT help desk• Non disruptive daily full backups via existing IP networks• Multi-language support for thousands of users• No “per client” fees; easy document level search engine

Avamar Data StoreFully integrated, scalable software/ hardware solution


Data DomainSupports all leading backup and archive applications• Backup applications: EMC NetWorker, EMC

Avamar, Symantec NetBackup, IBM TSM, and others

• Archive applications: EMC SourceOne, Symantec Enterprise Vault

• Application utilities: Oracle RMAN, SQL Server, Veeam, vRanger

• File virtualization: F5 ARX,EMC Cloud Tiering Appliance

Supports multiple data access methods• Simultaneous use of VTL, NAS, NDMP, and

EMC Data Domain Boost

Industry’s Most Scalable Inline Deduplication Systems• Up to 26.3 TB/hour• Up to 570 TB usable capacity

Advanced architecture for scale, speed and resilience• Data Domain Stream Informed

Segment Layout (SISL) scaling architecture

• Data Domain Data invulnerability architecture

Software Options:DD BoostDD Virtual Tape LibraryDD ReplicatorDD Retention Lock DD Encryption

DD160 DD620 DD640 DD670 DD860 DD890Global Deduplication Array

DD Archiver

Speed (DD Boost) 1.1 TB/hr 2.4 TB/hr 3.4 TB/hr 5.4 TB/hr 9.8 TB/hr 14.7 TB/hr 26.3 TB/hr 9.8 TB/hr

Speed (other) 667 GB/hr 1.1 TB/hr 2.3 TB/hr 3.6 TB/hr 5.1 TB/hr 8.1 TB/hr 10.7 TB/hr 4.3 TB/hrLogical capacity 40–195 TB 83–415 TB 0.32–1.6 PB 0.6–2.7 PB 1.4–7.1 PB 2.9–14.2

PB 5.7–28.5 PB 5.7–28.5 PB

Usable capacity

Up to 3.98 TB

Up to 8.3 TB

Up to 32.2 TB

Up to 55.9 TB

Up to 142 TB

Up to 285 TB Up to 570 TB Up to 570

TB


NetWorker—Unified Backup and Recovery

Why NetWorker? • Centralized management• Industry-leading data deduplication• Advanced application support• Broad backup-to-disk capabilities• Virtual and physical coverage• Reliable recoverability

NetWorker features• Centralized backup and recovery

across diverse IT infrastructures• Backup to tape, disk and virtual

tape• Integration with EMC Avamar and

EMC Data Domain• NDMP-based NAS protection• Industry leading performance• Management of snapshot and

replication technologies• Heterogeneous platform support

including UNIX, Windows, Linux and VMware

• Complete application coverage including Microsoft, Oracle and SAP

• Web-based “anywhere” management

NetWorker for VMware• Guest level application-consistent ,

granular backup and recovery• Support for vStorage APIs for Data

Protection (VADP) and vSphere 5• Traditional or deduplication backup• Support for VMotion, Distributed

Resource Scheduler, High Availability

• vCenter integration for auto-discovery and visualization of virtual machines

NetWorker supports a wide range of data protection options including integration with the industry’s leading deduplication solutions—Avamar and Data Domain. NetWorker makes it easy to transition from traditional to next generation backup.

FILE SYSTEMS

AND SERVER

RECOVERY

APPLICATIONSUPPORT

REMOTE ANDBRANCH OFFICES

VIRTUALIZATION SAP

OracleMSFT

Tape

Cloud

DEDUPLICATION

EMC STORAGE PLATFORMS

AvamarData Domain

NetWorker

SymmetrixCentera Disk Library VNX Family

NetWorker and Avamar• Integrated client simplifies

deployment and maintenance• One administration and monitoring

interface• Common policy manager and

catalog• File system and application support• Seamless recoveryNetWorker and Data

Domain• Deduplication

distributed to backup servers and application clients

• Increase backup speed up to 100%

• Reduce network traffic• Centralized replication

management• Simplifies setup and

monitoring of Data Domain systems


Mainframe SolutionsMainframe performance• Enterprise Flash Drives (EFDs) for Ultra-

Performance “Tier 0” workloads—Enables Database acceleration and reduces batch processing windows; tiering with Flash drives/ FC/SATA improves overall performance of the Symmetrix storage array

• Fully Automated Storage Tiering (FAST)—FAST automates the identification of application workloads across Storage Types as needed to maximize the utilization, efficiency, performance and cost of the overall system; FAST identifies and relocates the best application workloads for Flash drives and SATA

Information protection• TimeFinder—Local copy of information • SRDF—Synchronous and asynchronous

remote replication• SRDF/Star—Multi-site protection• SRDF/Extended Distance Protection—

Lower cost solution to achieve no data-loss at an out-of-region site

• Consistency Groups—Maintain data consistency during replication

• AutoSwap—Transparently moves workloads between storage subsystems

• EMC Geographically Dispersed Disaster Restart (GDDR)—Disaster restart automation of host, application and storage subsystems; available for two-site and three-site implementations

Migration • InfoMover— Transfer information between

mainframe and open system• SRDF/DM—Array-based Information

Migration

EMC compatible family of software for IBM environments• EMC CompatibleNative Flash—IBM Flash

Copy compatibility • EMC Compatible Peer—Provides peer-to-

peer remote copy (PPRC) compatibility at the levels required by Geographically Dispersed Parallel Sysplex (GDPS)

• EMC Compatible Extended—Defines the existing XRC compatibility

• EMC CompatibleHyperPAV—Dynamic and Static (PAV) Multiple Allegiance (MA) and HyperPAV

• Extended Distance FICON—Improved long distance FICON support

• Extended Address Volume (EAV)—Support for large volumes

• EMC Compatible High Performance FICON (Compatible zHPF)—Streamlines the FICON architecture reducing I/O overhead and improve mainframe performance

Storage management • z/OS Storage manager—Host based

centralized storage management • Symmetrix Management Console—Array-

based storage management• Symmetrix Performance Analyzer—Monitor

key performance Symmetrix indicators, trending and forecasting

Backup and archiving• EMC Centera—Archive information to disk• Centera HSM Migrator—Use HSM to migrate

information to Centera• EMC Disk Library for mainframe (DLm)—

Backup information to disk instead of tape achieving better performance, reliability and cost savings

Database solutions • Rocket Backup and Recovery for DB2—

Perform non-disruptive DB2 system backup using EMC TimeFinder (available via EMC Select)

IBM/EMC mainframe relationship • Cooperative Support Agreement (CSA)—

Ensures timely and effective cooperation to support joint mainframe customers

• Member of IBM zSeries Early Ship Program—Ensures mainframe compatibility

EMC Mainframe Services• Leverage EMC experience to ensure reliable

and fast project completions

EMC Select • Fujitsu CentricStore—Enterprise virtual tape

solution • Distance extension for EMC SRDF family—

Ciena and Brocade solutions

Geographically Dispersed Disaster Restart (GDDR)

Data Center 2Data Center 1

SRDF/S

AutoSwap

R1

EMC GDDR

AutoSwap

EMC GDDR

R2

Data Center 3

EMC GDDR

R2


Celerra—The Industry-Leading IP Storage Platform

No-compromise availability• Designed to deliver Five 9s

(99.999%) availability with advanced failover

Comprehensive unified storage • NAS, iSCSI, Fibre Channel, and

patented Celerra Multi-Path File System (MPFS)

Scalability leadership• Up to eight X-Blades on the front

end; up to four arrays on the back end

• Native Fibre Channel connectivity for most demanding performance requirements

• Flash drives for I/O-intensive applications

Automated tiering for unified storage• Automatically move data to the

optimal storage type based on activity

• Reduce file system capacity requirements up to 50% through Data Deduplication and compression

Economical• Low attachment cost• Low management cost • Leverages existing skill sets

Compatible• Clients• Applications• Networks

Functional• Centralized security,

management, and backup• Reconfigure on the fly

Celerra/Microsoft Compatibility

Native Microsoft management for common operationsClient integration with Celerra SnapSureDFS supportActive Directory integration and GPO supportAccess-Based Enumeration (ABE)

Celerra Family

SERVICE LEVELCO

ST

• Broadest range of gateway and unified products

• Leverages Symmetrix and CLARiiON• World-class solutions, services, and

support

NS-480NS-960 CLARiiONSymmetrix

VG2

VG8SymmetrixCLARiiON

NS-120NX4


Celerra Family

NX4 NS-120 NS-480 NS-960 VG2 VG8Availability Failover

(N+1) Failover (N+1) Advanced Failover (N+M)

Advanced Failover (N+M) Failover (N+1) Advanced Failover

(N+M)Number of X-Blades 1 or 2 1 or 2 2 or 4 2–8 1 or 2 2–8

ConnectivityNAS, iSCSI, Fibre Channel

NAS, MPFS, iSCSI, Fibre Channel



NAS, MPFS NAS, MPFS

Storage Integrated Integrated Integrated IntegratedSAN-attached (Symmetrix/CLARiiON)

SAN-attached (Symmetrix/CLARiiON

Maximum usable IP storage capacity(X-Blade/system)

16 TB/32 TB 32 TB/64 TB 64 TB/192 TB 256 TB/1,792 TB 64 TB/128 TB 256 TB/1,792 TB

GatewayShared storageAdd NAS to a Fibre Channel/iSCSI SAN Leverage existing storage investmentScale performance and capacity

Unified StorageDedicated storageEasy to deploySimple to manage


Celerra SoftwareDART Capabilities• Celerra SnapSure—Snapshots are copies of changed

data made using a minimal amount of storage capacity for each point-in-time image.

– Full function read-only/read-write snap – Snap and restore iSCSI LUNs, individual files and complete file

systems• Automated volume management —AVM simplifies

configuration of the array, file server, and file system for different workloads

– Simplifies and automates file system creation based on workload profile

– Automatically selects appropriate drive type, RAID level, striping, and physical assignments

• Celerra data deduplication—Delivers maximum storage efficiency, up to 50% savings

– File-level deduplication and compression– For primary and archived file systems with minimal impact on

production• Celerra FileMover —Enables ILM via transparent,

automated, policy-based archiving– Transparent to client – Integrated with EMC File Management Appliance and other

policy engines• Virtual provisioning —Virtual (Thin) Provisioning

allows user to physically allocate just the storage that is needed within a defined virtual file system or iSCSILUN

– Thin provisioning with an additional capability to automatically extend file systems

Optional Capabilities• File system performance—Celerra MPFS (Multi-path

File System) – Unique functionality, combining iSCSI/FC protocol and Celerra– Delivers up to 30X file system performance, without re-coding

applications• WORM capabilities—Celerra File - Level Retention

– Protects files and directories from deletion, alteration, renaming, or overwriting during designated retention period.

– Enterprise and Compliance options• File mobility and archiving—Celerra plus EMC Cloud

Tiering Appliance– Automates across file systems– Automated archiving to Centera, Atmos, or Data Domain

storage• Network management—Celerra plus Ionix

– Simplifies IP network management by providing real-time root-cause analysis, shortening time to resolution

• Storage-platform technologies—Celerra plus CLARiiON, Symmetrix, and Centera

– Extends best-of-breed platform functionality– Leverages investment in infrastructure, people, and

processes• IP replication—Celerra Replicator

– Point-in-time asynchronous file system and iSCSI LUN replication

– Directly specify replication service levels—RPO and QoS– Multi-site disaster recovery


Connectrix Family and ControlCenter SAN ManagerExperience• EMC has more than a decade of

experience and industry-leading expertise designing, implementing, and managing the world’s most critical SAN infrastructures

Interoperability• EMC leads the industry in

interoperability and multi-vendor support. EMC E-Lab delivers the highest level of interoperability assurance, with no disclaimers, no excuses

Choice• EMC provides a complete range of

SAN capabilities—from directors, switches, HBAs and CNAs to the software, best practices, and tools to help you deploy and manage it all

ControlCenter SAN Manager• Common interface for

heterogeneous SANs– LUN Masking and Zoning– Active management can be manual

or automated• View SAN topology, health, and

performance– Correlate and display relationships

within SAN infrastructure– Alerts users when SAN performance

rises above or falls below desired levels

SAN Manager Console

ZoneManagement

Autopathing

VolumeAccessControl

Switch Switch

SERVICE LEVELCO

ST

Deliver the Widest Range Service Levels

MDS-9124DS-5100B

DS-5300B

MDS-9513MDS-9509-V2

MDS-9506-V2MDS-9222i

AP-7600B

ED-DCX-B

ES-5832B

ED-DCX-4S-B

MP-8000B

MP-7800B

MDS-9148

DS-300B

ED-DCX8510-8B

ED-DCX8510-4B

DS-6510B


SAN PlatformsConnectrix directors• “Redundant everything” provides

optimal serviceability and highest availability

• Data center deployment• Maximum scalability, large fabrics• Non-disruptive code activation• Multi-protocol, SAN Extension,

SAN Routing, and RecoverPointConnectrix switches and multi-protocol routers• Most models include redundant

fans, power supplies and non-disruptive code activation

• High availability through redundant deployment,

• Departmental and data center deployment; small to medium fabrics

• Multi-protocol, SAN Extension, SAN Routing, FCoE, Encryption

Model Max Ports

Max Speed Protocols App Support Mgmt

Options Optional Features

ED-DCX-xx 512 16Gb

FCP, FICON, FCIP, DCB/FCoE

RecoverPoint

Connectrix Manager Converged Network Edition,Connectrix Manager Data Center Edition (Does not support 16 Gb) ControlCenter

ICL kitFabric-based encryptionNote: DCX family includes ISL Trunking, Fabric Watch, Ext Fabrics and Advanced Performance

DS-5300B 80 8 Gb FCP

ISL TrunkingFabric WatchAdvanced Performance MonitorExt FabricFICON Management ServerSAN ExtensionIntegrated Fibre Channel RoutingAdaptive Networking

DS-6510B 48 16 Gb FCP, FICON

DS-5100B 40 8 Gb FCP, FICON

DS-300B 24 8 GB FCP

AP-7600B 16 4 Gb FCP RecoverPoint

MP-7500B 18 4 Gb FCP, FCIPMP-7800B 22 8 Gb FCP, FCIP

MP-8000B 32 8 Gb/10 GbE

FCP, FCoE, 10 GbE

ES-5382B 32 8 Gb FCPFabric-based encryption

MDS-95xx 192/528 8 Gb/10 Gb

FCP, iSCSI, FCIP, FICON, DCB/FCoE

RecoverPoint

Data Center Network Manager (DCNM), MDS Fabric ManagerControlCenter

SSEIOAEnterprise PackageFabric Manager ServerMainframe PackageSAN ExtensionStorage Media Encryption

MDS-9222i 70 8 Gb/10

GbFCP, FCIP, FICON, iSCSI

RecoverPoint

MDS-9148 48 8 Gb FCP Enterprise PackageFabric Manager ServerMainframe Package (9134 only)

MDS-9124 24 4 Gb/ FCP


Object Storage Platforms—EMC Centera

EMC Centera • EMC’s storage platform specifically

designed for archiving and the long-term retention of fixed content

EMC Centera Governance Edition • Add-on software module• Optimized to manage the retention

and disposition of content stored by applications in regulated industries

• Retention enforcement and litigation hold

• Data-deletion enhancement—shredding

• Disable remote administration (optional)

EMC Centera Compliance Edition Plus• Add-on software module• Designed to meet the retention

policies of the strictest of regulation requirements, specifically SEC 17a-4

• Used internally by the SEC for e-mail archiving

325+ EMC Centera ISV Integrated Partner Solutions• Archiving/workflow • Call center (voice and video) • Document/check imaging• Enterprise Content Management

(ECM) • E-mail/instant message • Legal discovery/compliance• Life sciences • Mainframe • Media/entertainment • Medical imaging • Oil and gas

#1 in Content Addressed Storage (Gartner Group) The World’s Most Robust and Resilient Archive

SERVICE LEVELCO

ST

EMC Centera Compliance Edition

PlusStrictest Regulation

• Disabled remote management• SEC 17a-4

EMC Centera Governance EditionMedia-level ComplianceEMC Centera

Intelligent Archive• Highly scalable• Self-healing• Content integrity• Content authenticity

• Guaranteed record-retention period

• Content shredding

How EMC Centera Works

Database server stores Content Address for future reference

EMC Centera performs Content

Address calculation and sends address

back to application

Application server sends object to EMC Centera over IP

network

Object is created and sent to application server

LANCA

CONTENT ADDRESSING

Digital fingerprint Globally unique Location-

independent

10001010Content Address

algorithmContent Address

algorithm10111011

CA


Centera—ArchiveWhy EMC Centera • Assured authenticity and online

access– Speed of disk, with the authenticity of

optical, at the price of tape• Single-instance storage

– Only one copy of information, no matter how many times it is requested to be stored

• Self-configuring, self-healing, self-managing

– Administrators can manage up to 50 times larger quantity of content

• A future-proof investment– Eliminates technology obsolescence

• Simple scalability– Seamlessly add capacity without

disruption• Lowest total cost of ownership

– More cost-effective than tape or optical

EMC Centera RAIN Architecture• Redundant Array of Independent

Nodes (RAIN) – Up to 32 identical nodes in a single

19” rack – Up to 125 TB of usable capacity using

Content Protection—Mirrored (CPM)– Up to 215 TB of usable capacity using

Content Protection—Parity (CPP)*– Each node contains processing power

—8 TB of raw storage capacity– Interconnects with all other nodes in

the cluster• Designed for high availability

– Five-nines availability– Redundant Array of Independent

Nodes (RAIN)– Each node is redundant to the other

nodes and has redundant components

– Nodes are hot-swappable – No single point of failure

• High scalability– Massive parallel processing– EMC Centera API supports Windows,

UNIX, and mainframe (z/OS V1.2 or greater)

EMC Centera Archive Replicator• Asynchronous replication provides

continuous data protection and availability

• 1:1, star and chain supported topologies enable flexible disaster recovery planning and readiness

EMC Centera Virtual Archive • More scalable

– Aggregation of multiple clusters– Increased capacity (petabytes)

• More flexible– Existing clusters join virtualized

cluster environment– Expand archive to overcome space,

distance, and technology limitations• Even simpler to use and manage

– Applications interact with single virtual archive

– Retrieve objects stored on any cluster – Seamlessly aggregate available

capacity of multiple clusters

* 8 or more nodes required

A node can simultaneously provide network connectivity for API access/replication and be used to store and protect information. Or it can be designated solely for either access or storage tasks.Up to 32 nodes per cabinet

NodesNodes

NodesNodesNodesNodesNodes

Nodes

Ethernet switchEthernet switch


EMC Archive Capable Storage PlatformsSymmetrix, CLARiiON, and Celerra• Both primary and

secondary storage• Storage tiering • Basic archiving with

WORM (Write-Once Read-Many)

Atmos and Atmos Services• Cloud Storage• On premise or off • Global distribution• Federation

Data Domain• Backup with archive• Block-level

deduplication• High throughput backup• WORM-capable

Centera• Designed for archive• Lowest TCO• Compliance leadership• Easiest to scale• Self-managing/healing

C R O S S P L AT F O R M T I E R I N G A N D A D VA N C E D P O L I C Y M A N A G E M E N T


EMC Archive-Capable Storage Platforms Positioning

Centera when the primary use case is ArchiveIt was designed for archiving, especially governance and compliance

Unified for Archive when the primary use case is unified storageIt is multi-purpose and has the lowest $/GB when hardware deduplication has little benefit

Atmos when the primary use case is content-rich web applications and there’s a need for multi-site archivingIt is best at the global distribution of information

Data Domain for Archive when the primary use case is backupIt has a low GB cost when the information benefits from hardware deduplication

If the customer already has one of these products installed see if it will meet their archiving needs before introducing another platform.


Captiva—Intelligent Enterprise Capture

Business drivers • Paper is difficult and expensive to store, access, and

manage• Paper-based processes are slow, expensive, and error

prone• Information silos create compliance risk• Legacy solutions are not meeting requirements

Intelligent Enterprise Capture capabilities• Capture any type of document, from anywhere• Automatically classify and extract information from

all document• Intelligently connect document information and

business systems• Enable fast access to important business documents• Mission critical enterprise scalability availability

Captiva ROI• Distributed capture contributed to saving over

$250,000 in postage alone, ability to electronically gather, organize, and submit claims resulted in savings of $5 million annually – Cincinnati Insurance

• Automating capture of at least 10 fields from over 300,000 pages per day, increasing productivity over 100% from outsourced capture vendor – New York Department of Health

• Achieved a document pass through rate from scan to export, including classification and all extraction, without any user interaction of over 90% – Conseco

• Improved productivity over 35 percent, improved consistency and accuracy, and improved efficiency of approval on more than 700,000 invoices processed annually – Univar

Captiva transforms paper from a liability into immediate business advantage by converting your documents into application-ready information.

Capture

DeliverExtract ValidateCapture Classify


Document Sciences Customer Communications

Business drivers • Poorly designed, impersonal

customer communications lead to sub-standard customer experience

• Manual processes are slow, expensive, and error-prone

• Homegrown or legacy applications are costly to maintain

• No common output platform creates content sharing inconsistencies and requires separate systems for print, e-mail, web, and SMS/MMS delivery

Customer communications capabilities• Multichannel delivery, e.g. e-mail,

web, print, and mobile device• Reduce development costs by up

to 90%, improve time-to-revenue by as much as 75%

• Highly scalable, modern platform built on a service-oriented architecture (SOA) using industry standards such as XML, Java EE, and Web Services, to produce structured, on-demand, and interactive documents

Document Sciences ROI• New publishing paradigm saves

$2.4 million in paper, printing, and postage expenses—Independence Blue Cross

• Technology consolidation cuts maintenance costs by 66%—American Medical Security

• Accelerated new product time-to-market by 50%—Arrowhead General Insurance Agency

• Saved over $20 million in maintenance, systems, and operating costs—Fortune 100 Financial Services Company

• Reduced print operating costs by more than $1 million—Genworth Financial

• Consolidated development staff by 75% and reduced implementation time by 80%—US Federal Agency

• Reduced statement production from days to hours—Santander Private Banking

Document Sciences xPression—By efficiently producing well-designed, personalized customer communications and consistently delivering highly relevant information, organizations can build stronger customer relationships, improve loyalty, and reduce costs.

High Volume

On-demand

DistributePersonalizeCustomize

PublishContent Design


EMC SourceOne eDiscovery—Kazeon

Business drivers: with manual eDiscovery processes…• Identifying and collecting

electronically stored information (ESI) can be time consuming and costly

• It is hard to conduct early case assessments across enterprise-wide ESI

• It is difficult to enforce legal hold policies over ESI located in multiple repositories

• The costs and risks associated with eDiscovery are too high

Why automate eDiscovery? – ROI facts from Gartner• Companies without an active

policy and strategy for content archiving solutions will spend a third more on e-discovery than those with content archiving solutions.

• One gigabyte of data can result in $18,750 in legal review costs

• Cut IT and legal costs by 10%-50% by bringing outsourced solutions in-house

• The payback period for an e-discovery investment is very short, on the order of three to six months after implementation

EMC SourceOne eDiscovery—Kazeon: capabilities• Easy-to-deploy, low-cost

appliance approach• Defensible and accurate analysis

and review• Intelligent collection and

processing • Powerful, in-house Early Case

Assessment (ECA) • Collaborative, fast first-pass

review

EMC SourceOne eDiscovery—Kazeon enables organizations to bring the eDiscovery process in-house and significantly reduce both cost and risk.

Analysis and Review• Distributed and collaborative

review • E-mail analytics and threading • Concept search and analysis

Collection, Processing, & Culling• Agent-less collection • Single-step targeted collection • Flexible, thorough processing

Legal Hold Management• Legal hold notification• Legal hold enforcement• Legal hold reporting


EMC SourceOne Email Management

Business drivers• Explosive email growth impacts

administration and performance and increases costs, including backup costs and recurring production storage costs

• Proliferation of personal archives (e.g., PST, NSF files) as a result of strict mailbox quotas creates compliance risk and requires end users to manage their mailbox size

• It is difficult to consistently enforce retention/ disposition policies

• It can be time consuming and costly to address investigatory requests for e-mail

E-mail management capabilities• Reduces costs and improve operational

efficiency of our customer’s email environment

• Moves older messages from the production environment to appropriate storage tier for cost effective, long-term retention

• Eliminates mailbox quotas and the need to create PST/NSF files

• Automates retention and disposition policies, enabling compliance with regulatory and record keeping requirements

• Collects messages into a centrally managed, single-instanced archive

• Simplifies email auditing, investigation and discovery; optional high-volume search, collection, monitoring, supervision, legal hold

Archiving—Proactive message management promotes compliance readiness, reduces overall IT costs, improves operational efficiency of production systems and relieves users from managing messages on their own

SourceOne Email Management Customer

SuccessAccess Intelligence EMC

Corporation

• Deployed EMC SourceOne Email Management

• Shortcut attachments after 90 days, reduced mailbox sizes and associated backup window by more than 60%

• Journaling all users for real time capture of messages into the archive to minimize compliance exposures

• Mixed mail client support (Outlook and Entourage) running against Exchange

• Will delete content out of Exchange after two years, enabling users to retrieve older content via SourceOne Email Management Web-based search

• Results of e-mail archiving

• Lifted restrictive mailbox quotas, eliminated PST file creation

• Reduced production storage requirements by 60% and leveraged tiered storage, saving $20 million

• Reduced discovery time from several days to minutes or hours, backup times from 10-12 hours to 2-3 hours

Lower TCO with SourceOne Email ManagementLower Storage Costs

Reduced Backup Windows

Capa

city

(TB)

60

50

40

30

20

10

0 Year 1 Year 3 Year 5

Production capacity requirements— without archivingProduction capacity requirements—after shortcutting and deletionArchival storage requirements— after archiving


Documentum xCP— xCelerated Composition Platform

Business Drivers: LOB • Reduce cycle-time

– Productivity drain from repetitive and manual tasks

• Make better business decisions– Lack of end-to-end insight – Difficult to find the information needed

to make good decisions• Improve business agility

– Need to adapt to rapidly changing market needs and user requirements

• Eliminate human error– Risk from human error, missing

documents and missed process steps

Business Drivers: IT• Lower development costs

– Project overruns and long development cycles

• Satisfy business needs– User adoption requires intuitive

interfaces, and ability to view content in context

• Repeat, reuse, repurpose– Poor resource utilization and inability

to make changes quickly and effectively

• Minimize development risks– Lack of reuse of components extends

development time and repeats mistakes

xCP Capabilities• Leverages integrated platform

– Leverages unified platform that aggregates the technologies required for case processing, including data capture and communications

• Enterprise content management– Provides world-class document

management capabilities to 0rganize, control, protect and access vital enterprise content

• Business process management– Provides composition tools to rapidly

build case management applications without custom code using graphical business process modeling, electronic forms, and UI design tools.

– Accelerators provide sample applications and artifacts

– Monitoring and reporting capabilities allow users to discover and analyze business processes to improve the understanding and design of business operations.

xCP ROI“Able to decrease loan processing time from more than 30 days to just two weeks. Increased throughput of loan requests by 100 percent with the same number of resourcessite for FDA”

– Barclay’s Bank

“We decreased solution development time by 50% - 60% in addition, we increased efficiency and reduced cycle time from 6-12 days to just under 3 days”

– Siam Commercial Bank

“We improved agent efficiency – providing 360° view of all case information”

– CNAM

xCP provides an environment for rapidly building and efficiently automating Case Management applications and solutions , enabling customers to better manage business processes to increase operational efficiency, make better decisions, and reduce compliance risk.


EMC Select—Third-Party Products

What is it?• Portfolio of third-party products to

complement EMC technology—“Solution completers”

• Extends EMC’s end-to-end storage offering

• Available directly from EMC (Direct Express and Channel Express)

• EMC field is compensated 50% commission and 100% quota retirement on all offerings

• All products go through interoperability

testing with EMC products– Where applicable, products are “E-Lab

Tested” for EMC environments

• Vendors deliver service and support– EMC has Cooperative Support Agreements

(CSAs) for joint escalation and efficient problem resolution

Why?• Customers asked EMC to be a single

source for all components of storage solutions—“One-stop shopping”

• EMC has traditionally been asked to recommend and provide expertise on third-party products—“What’s supported?”

• An Information Infrastructure strategy requires vendors to provide complete solutions through partnerships with industry leaders

• Third-party product fulfillment eases the design, evaluation, and procurement stages during technology acquisition

“EMC recognizes that customers want to remove as much complexity and risk as they can when deploying networked storage. Purchasing all of the components from a single source and knowing that they’ve been pre-tested and will work out of the box is reassuring and will save time and headaches.”

Greg Schultz, Senior Analyst Evaluator Group

EMC Select OfferingsCompleting end-to-end information infrastructure solutionsProducts VendorsTape libraries •QuantumHBAs , CNAs, and Switches

•ATTO•Brocade•Emulex •QLogic

WAN Optimization and High Speed Data Transfer

•Aspera•Ciena•Silver Peak•Riverbed

Security•Courion•Varonis•Verint

Mainframe Solutions •Rocket SoftwareData Analytics •Predixion

Backup and Recovery

•DSG* - Greater China Only•Kroll Ontrack•Roxio Retrospect•Seven10

Content Management

•Acuo Technologies•C6•CVISION•FatWire•Informatica•Informative Graphics•Metalogix •Prime Recognition•Reveille•Selectica

Storage and Performance Management

•Northern Parklife•NTP Software•Precise•Watch4Net

Business Continuity and Disaster Recovery

•Axxana• SunGard

Virtualization •VMware •fluidOps

Peripherals •Dell

More than 10,000 customers have used EMC Select for convenient access to third-party products


MicrosoftMicrosoft and EMC have thousands of joint customers. Microsoft databases and applications are widely deployed in EMC customer environments and can greatly benefit from simple, efficient, affordable virtual infrastructure. EMC is the industry leader in delivering expertise, solutions and quantifiable benefit for Microsoft customer environments:• EMC is a 21x Partner of the Year Winner with 16 Microsoft Gold competencies• EMC Consulting provides proven Microsoft deployment experience that speeds time to value and minimizes risk• EMC Infrastructure solutions successfully address quality of service requirements for virtualized Microsoft

applications to enable a successful transition to the cloudMicrosoft customers today are concerned with (a) how to move to virtualization confidently, (b) how to improve daily operational efficiency, and (c ) how to ensure high quality of service for virtualized Microsoft applications

EMC Solutions for Microsoft

Virtual/Cloud • Desktop, Server and storage virtualization solutions with support for leading technologies, VMware, Hyper-V• Simplified management of virtualized environments – including integration with Microsoft technologies – ex. Microsoft

System Center

Unified/Tiered Storage

• More efficiency with virtualization (75% less physical storage, 80% less physical servers 80%, 70% less power• Simplicity for Microsoft app owners and DBAs - 90% less clicks to provision more storage , provision storage from a vCenter

in only two clicks • Auto-tuned performance - Tune SQL Server databases 80% faster with automated tiering• Deliver 3x database performance with VNX and FastCache

Replication and High Availability

• Replication Manager and snaps allow new applications to be deployed in production or dev/test in less time• Replication Manager and clones reduce SQL server recovery from 3+ hours to 7 minutes

Backup, Recovery, Deduplication

• Centralized application-level recovery for all MS Applications to address RPO/RTO for any specific point in time with RecoverPoint

• DataDomain Deduplication = 85% less storage consumption for Microsoft SQL/SharePoint and Exchange• Reduce Exchange 2010 & SharePoint 2010 backup time from 4 days (tape-based) to under 10 hours (Data Domain as a

VTL)

Governance, Risk Compliance (GRC)

• Transform paper documents into accessible, manageable electronic content with EMC Captiva for Microsoft SharePoint• Centralized compliance archival & eDiscovery with retention and control of inactive data with EMC SourceOne for Microsoft

SharePoint • Enable SharePoint maintenance while connecting active content to other active processes with EMC My Documentum for

Microsoft SharePoint and Repository Services for Microsoft SharePoint

Security • RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange

For more information visit : EMC Microsoft external site http://www.emc.com/microsoft or EMC Powerlink internal site at Home > Solutions > Application Solutions > Microsoft

http://powerlink.emc.com/km/appmanager/km/secureDesktop?_nfpb=true&_pageLabel=homePgSecureContentBk

http://powerlink.emc.com/km/appmanager/km/secureDesktop?_nfpb=true&_pageLabel=--NULL--&internalId=0b01406680023f1c


Oracle

Extreme performance vs. Cost • Oracle customers being sold Oracle

Exadata for highest performance, but at extreme cost over 3-5 years

• EMC tiered, virtualized infrastructure offers performance with cost control

Make DBAs more efficient • EMC software and VMware make

daily DBA tasks faster and easier to complete

• EMC tiered platforms make performance and scalability of Oracle happen seamlessly without impact to SLAs

Support “virtually everything”• VMware is supported for use by

Oracle today (see support.oracle.com note #249212.1)

• EMC IT has virtualized 90% of our own Oracle Applications and is a reference

Oracle software is a major investment for customers. Choosing the right infrastructure is core to driving the most efficiency from Oracle software deployed for use in: OLTP, Data Warehouse and development/test environments in physical/virtual.Oracle customers today are evaluating (a) should they deploy Oracle Exadata for “extreme performance,” (b) how to make DBAs more efficient, and (c) which environments can and should be virtualized and still be supported by Oracle

EMC Solutions for Oracle Customers

Virtualized Oracle on x86

• VMware server virtualization to increase utilization of Oracle x86 servers and increase mobility of Oracle database and applications

• EMC Symmetrix VMAX and EMC Unified Storage optimize performance, efficiency, migration and support for Oracle on VMware

• Vblock for Oracle – delivers 2-300% more performance at 3-40% less TCO (source: EMC Global IT Oracle CRM migration to x86)

Maximum Oracle performance at lowest TCO

• Tier Oracle to EFD/SATA/FC for up to 200% more performance and 30-40% lower cost (power/cooling) and 40% less CPU (VMware)

• Increase storage utilization and enable 80% faster storage tiering without Oracle downtime with FAST VP• Deliver “extreme performance” for those Oracle applications that require it with EMC Greenplum (out-perform Oracle

Exadata)

Simple and Efficient Oracle infrastructure

• Simplify storage for production and dev/test with unified storage, balancing workloads for performance and cost across NAS and SAN

• Make deploying Oracle on NAS more efficient and higher performance using integration with Oracle Direct NFS feature• Accelerate setup of new read/write snaps for test/dev from hours to minutes with VMware templates and Oracle CloneDB

over NFS

Replication and High Availability

• Clone full Oracle production environments in minutes vs. hours/days to deploy new applications with EMC RM and VMware• Recover complete Oracle database and applications to any point in time locally or remotely with RecoverPoint• Live migrations and active-active failover of Oracle within or across data centers with VPLEX

Backup, Recovery, Deduplication

• Integrate Oracle RMAN with EMC DataDomain and EMC RM to backup Oracle in minutes while applications online• Deduplication reduces storage consumption up to 90% in just 5 weeks

For more information visit : EMC Oracle external site http://www.emc.com/oracle or EMC Powerlink internal site at Home > Solutions > Application Solutions > Oracle




SAP

Run SAP better on an EMC virtual infrastructure• Virtualization reduces infrastructure

costs, improves resource utilization, while meeting or exceeding SLAs without impacting risk to the business.

• Up to 19% reduction in overall hardware and software investment costs

• Up to 32% lower implementation costs due to reduced planning and design requirements

• Up to 25% savings in continuously optimized project costs due to system management

• Up to 36% lower upgrade costs due to quick and easy provisioning

Click here for customer references

Improved operational efficiency• IT administrators spend less time on

repetitive tasks such as provisioning, configuration, monitoring, and maintenance and more time on tasks that positively impact the bottom line

Faster SAP Deployment with Replication and Disaster Recovery• Recover quickly from unplanned

outages with the ability to securely backup and migrate entire virtual environments non disruptively

SAP applications are a major investment for customers. Choosing the right infrastructure is core to maximizing value and efficiency as SAP is deployed for OLTP, Data Warehouse and Content Management. SAP customers today are evaluating (a) how to virtualize confidently (b) how to reduce infrastructure costs and improve operational efficiency and (c ) how to maximize performance and maintain the highest levels of service and availability

For more information visit : EMC SAP external site http://www.emc.com/sap or https://community.emc.com/community/connect/everything_sap, or http://www.emc.com/microsites/cloud/sap.htm or EMC Powerlink internal site at Home > Solutions > Application Solutions > SAP

EMC Solutions for SAP Customers

Virtualization for SAP

EMC has proven ability to reduce application infrastructure costs by as much as 60%. Vblock architectures provide SAP customers rapid, repeatable deployment of virtualization across the SAP enterprise, while leveraging a flexible best-of-breed approach vs. proprietary vertical solutions (i.e. IBM,, HP, Oracle Exadata)

High Availability & Disaster Recovery for SAP

Accelerate upgrading SAP applications and streamlines SAP system refreshes for testing and development cycles, and of data-warehouse refreshes

EMC Backup and Recovery for SAP

Improve recoverability, reduce backup times to minutes and reduce duplicate SAP data by as much as 40:1

SAP Application Tiering Improve storage utilization and agility to ensure SAP application data is in the right place for access at the right time

EMC Documentum Content Management & Archive Services for SAP

Enable users to manage important business content within the context of SAP applications objects like transactions, records, and workflows, and provides a direct connect ion between SAP and EMC tiered storage to enable easy retrieval of all archived content

Business Analytics Empowering business intelligence allows customers to make faster, better decisions with EMC technology for SAP data

https://community.emc.com/community/connect/sap_eco

http://www.emc.com/sap

https://community.emc.com/community/connect/everything_sap

http://www.emc.com/microsites/cloud/sap.htm




Cisco Technology Alliance

• Efficient: Streamline operations and reduce risk by simplifying the management of information• Secure: Increase effectiveness by

assuring secure access to information across the infrastructure.• Agile: Enable your organization to

respond quickly to changing business needs

Together, Cisco and EMC will address the evolution of the data center beyond just storage management, to information management, and to creating a truly virtualized and eventually automated service oriented data center infrastructure, reshaping the cloud computing landscape

Cisco Systems, Inc. (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. EMC and Cisco share very similar perspectives on how customers deploy IT infrastructures to solve real-world problems. Together, EMC and Cisco are uniquely positioned to help customers build infrastructure that can improve business responsiveness, create operational efficiency, and protect and secure information assets.

Customer Pain Point EMC OffersRapid growth• Rising cost of storage infrastructure• Ability to meet service level

requirements• Increased risk • Accelerating design and deployment

of solutions• Power and cooling

EMC storage and SAN management• EMC Services for assessment, design, and

deployment• EMC tiered storage solutions• EMC Connectrix MDS (Cisco) solutions for

storage networking• EMC software for local and/or remote

replication• EMC Ionix Management Software

Information security• Exposure of sensitive information• Compliance requirements requiring

information security• Liability due to misuse of information• Preserve accessibility to authorized

personnel

RSA solutions for information security• Security assessment, design, and deployment

services• EMC Connectrix SME—Storage Media

Encryption• RSA key element of Cisco PCI Reference

Architecture• Cisco IronPort: RSA Secured through RSA

Envision integrationInformation protection• Reduce risk of information loss• Costly replication requirements for

business continuity and disaster recovery

• Local and remote heterogeneous replication

EMC business continuity solutions• EMC business continuity services• EMC RecoverPoint• EMC Connectrix MDS (Cisco) solutions with

Cisco SANTap


VMware

VMware at a glance• Founded: 1998• Acquired by EMC in 2004;

IPO in August 2007 (NYSE:VMW)• 2010 Revenue: $2.9 billion• Market Cap: 33B (3/31/11)• Customers: 250,000• Employees: 9,000• Headquarters: Palo Alto,

CA, USA• Locations: 40+• Partnerships: more than

25,000

VMware placed in the Leaders Quadrant of Gartner, Inc.’s x86 Virtualization Server Magic Quadrant

VMware (NYSE:VMW), the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 250,000 customers and 25,000 partners, VMware solutions help organizations of all sizes lower costs, increase business agility and ensure freedom of choice.


The Converged Infrastructure for the Future of IT

Vblock platform solutions• Fully redundant, autonomous

system contains and manages failure scenarios.

• Interoperability of each component's security configurations is confirmed.

• Advanced storage technology dynamically optimizes performance.

• Servers adapt to application demands and intelligently scale energy use.

• Factory integration ensures interoperability and balanced I/O, bandwidth, and storage performance.

• A purpose built management platform provides an integrated view across the infrastructure.

• Open APIs enable integration with enterprise management software to enable IT as a Service.

• Vertical and horizontal application characterization reduces deployment risk.

VCE Professional Services • Leverages an extensive network

of partner talent to transform IT infrastructure and operations.

• Define critical success factors• Design IT business processes and

operations• Plan and implement new

environments• Migrate applications• Support ongoing operations

VCE Seamless support• Unified certifications and support

escalation provides customers with a single point of contact and accountability for support services

• Roadmap integration eases the patch/upgrade burden and ensures component interoperability.

• Dedicated pre-sales and professional services provide a seamless, end-to-end customer experience.

Qualified partners• A select group of partners

capable of meeting unique customer needs augment, sell, and deliver Vblock platforms.

• Investments with leading independent software vendors enable VCE to build in IT-as-a-Service capabilities and to characterize performance of leading applications.

VCE, the Virtual Computing Environment Company formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE delivers the industry's first completely integrated IT offering with end-to-end vendor accountability. Deploying a new multivendor infrastructure no longer requires lengthy integration and test cycles. VCE integrates industry leading virtualization, networking, computing, storage, security, and management technologies to deliver Vblock Infrastructure Platforms -- a unique, converged infrastructure that supports a vast array of business critical applications. Prepackaged solutions are available through an extensive partner network, and cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating and managing IT infrastructure. For more information, go to www.vceportal.com.

http://www.vceportal.com/


Customer Benefits:• Accelerate the journey to pervasive virtualization and cloud

computing while lowering risk and operating expense.• Scale up or out with predictable performance and facilities

impact. • Size infrastructure based on need for processing and network

performance, storage capacity, and overall SLA requirements.• Manage and provision resources across unified infrastructure. • Engage one support organization for entire infrastructure. • Focus on business innovation instead of integrating, validating

and managing IT infrastructure.

VCE: IT at the Speed of the Business What is it:• The industry's first completely integrated IT offering with

end-to-end vendor accountability.• Industry leading technologies from trusted vendors deliver

performance, availability, and security to the business– Compute: Cisco UCS family– Network: Cisco Nexus family, Cisco MDS 9000 series– Storage: EMC Symmetrix or EMC Unified Storage – Virtualization: VMware vSphere 5 – Management: EMC Unified Infrastructure management

framework• Factory integrated (physical and logical build) for rapid

deployment and predictable performance.• Designed to be expanded or aggregated for scalability• Unified management across network, compute, storage,

and VM • Single point of contact for infrastructure support

How it works:• VCE integrates roadmaps from Cisco, EMC, and VMware, using

latest technology, to develop converged platforms. • VCE integrates components and tests them in-factory to deliver a

family of validated Vblock Infrastructure Platforms.• Cisco, EMC, and VMware upgrades and patches are integrated

and tested to lower implementation risk and simplify the support process.

• VCE engages with ISVs whose portfolios complement the VCE strategy to simplify IT operation and accelerate the journey to pervasive virtualization and cloud computing.

• VCE provides a single point of contact for infrastructure support and works with the Cisco, EMC, and VMware support and engineering organizations to escalate when needed in order to accelerate time to resolution.

• The VCE sales model relies heavily on parent company and partner sales organizations to bring the platforms to market. These organization engage customers re: a host of specific solutions built upon the Vblock platforms.

What they’ re saying about us:Dr. Cynthia Humes, Chief Technology Officer, Claremont McKenna College“The other colleges have a comfort level in having CMC host the computing environment for the Joint Science Department, because we have an enterprise data center architecture that’s robust, resilient, and versatile.”William Moore, Executive Vice President and Chief Technology Officer, CareCore National “With Vblock platforms, we now have the horsepower to regress huge amounts of data in real time and drive analytic decisions right back into our business processes. That translates into our ability to handle more care and treatment inquiries and improve the quality of patients’ care.”Dale W. Meyerrose, Vice President and General Manager, Harris Cyber Integrated Solutions “With VCE, we get the latest cloud technology from industry leaders EMC, Cisco, and VMware in a fully integrated and tested platform that improves our time to market and enables us to deliver a next generation cloud service for enterprise computing.” Indu Kodukula, Executive Vice President and Chief Technology Officer, SunGard Availability Services “We want to devote our IT resources to developing innovative automation tools for high-availability services, not building out infrastructure.”

EMC - Answerbook [2011]

Technology

Transcript of EMC - Answerbook [2011]