Embracing the

Social Media

Lifestyle

Andrew Chow a.k.a Ideasandrew Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002

Table For Six since 2008

Education

Thames Valley University, UK

Membership

SACEOS member 2004

Business Awards

STB Business Award – Most Innovative Marketing Initiative award 2007

Spirit of Enterprise 2008

Successful Entrepreneur 2010

Certification

NLP Practitioner

Certified Life Coach

Forte

PR Strategic Counsel, Implementation & Monitoring

Social Networking / Social Media Strategy

Brand Management Consultancy

Personal Branding

Professional Affiliation

Approved NCSS Training Provider

WDA ACTA-certified

Social Media

Key Challenge of 2011

You can only change corporate culture to embrace social media

if the key stake holders have embraced social media into their lifestyle

Future of

Social Media| Just a Joke Today, Maybe Reality in Future |

When you meet someone new,

you ask …

When you ask someone

“ what do you do for leisure?”

the answer may be …

The next time your friend loses his job,

it may be due to …

The next time someone falls out of love

social media becomes social counselors …

The next time you apply for a social media manager job,

it will be a real 24/7/52/365 job!

Life After Death for Social Media,

When we meet GOD, we may tell HIM …

| Reflection |

What’s my

greatest

challenge in

using social

media today?

Social Media

=

New Internet

=

Live Communication

Google : Search

(You look for information)

Social Media : Share

(Information look for you)

Content

Conversation Community

Social

Media

| Question |

How can these

platforms help

me to reach out

to more people

today?

| Social Media |

Content{ What’s happening in the world? }

{ What can I do with it? }

{ Is this real, useful, relevant? }

{ How do I maintain Control? – You CAN’T }

Original

Co-created

User-generated

Content

Original

Something Exclusively

Yours!

Your Creativity!

Co-created

Exposes a Problem/ Asks a Question

Solves a Problem/ Answers a Question

Propose a Solution / Enrich an Answer

Verify a Solution / Test an Answer

Contribute to what others

have started

Value Adding !

Let Others generate new

Content based on what

you or others have created

User-generated•New

•Current

•Socially important

•These 3 always work :

•Money

•Health

•Sex/Love

Value Creation !

| Social Media Facts & Figures |

English Wikipedia alone is

25 X bigger than

Britannica

600 years to watch all videos(2011 – 2611)

5,000,000,000

70% of people on earthhas a photo in Flickr

If FACEBOOK is a Country,

It will be the 3rd largest Country In the World (after

China & India)

600,000,000

| Reflection |

How can I

encourage more

user-generated

content in my

platforms?

| Social Media |

Context(What’s there to talk about?)

(How do I conduct myself on social media?)

Listen & Learn

Share & Inspire

Comment & Commend

Poll & Publish

Monitor & Measure

What is Social Media Effect?

Or

It’s how fast your content travels and

stay “hot” online by your contacts

| Social Media |

Contacts{ Who am I meeting? }

{ Where can I find them? }

{ What do they know? }

{ When are they moving on? }

{ Why do I need to know them? }

Influencers

Peers

Thought Leader

| Question |

Who am I now

social media to

my fans and

followers?

| Social Media Lifestyle |

What do I need to

Be?

| Social Media Lifestyle |

#1 : Be Yourself

{ Who you are in real life = who you are on social

media }

| Social Media Lifestyle |

#2 : Be Adventurous

{ Try everything you possibly can,

Adopt those you are comfortable with }

| Social Media Lifestyle |

#3 : Be Social

{ Making new friend Online

before Meeting them Offline }

| Social Media Lifestyle |

#4 : Be a Brand

{ What do you want to be in the minds of those who

follow you? }

| Social Media Lifestyle |

#5 : Be Honest

{ No one knows everything;

Everyone is a student of Life }

| Social Media Lifestyle |

#6 : Be Current

{ Many products and services are already made for

social media, invest in them }

| Social Media Lifestyle |

#7 : Be a Connector

{ No one can do it alone; form a team; create more

connections}

| Social Media Lifestyle |

#8 : Be 140!

{ Think 140 }

{ Speak 140 }

{ Listen 140 }

ACT 140!

{ Influence 140 }

{ Inspire 140 }

{ Innovate 140 }

| Reflection |

How can I

embrace social

media effectively

into my lifestyle?

5 “M”s of

Social Media-Ready

Companies

| Social Media-ready Companies |

#1 – Motivate

•Top Management Buy-in

•Social Media Knowledge

| Social Media-ready Companies |

#2 – Measure

•Customer Engagement

•Competitive Insights

| Social Media-ready Companies |

#3 – Monitor

•Metrics & Dashboard

•Milestone & Deliverables

www.hootsuite.com

| Social Media-ready Companies |

#4 – Manage

•Staff & Resources

•Plan & Channel Selections

•Process Documentation

| Social Media-ready Companies |

#5 – Maintain

•Governance

| Question |

How do I get my

company to be

social media-

ready?

Your Attitude towards

Social Media reflects

Your Attitude towards

Life

| Social Media Last Words |

What did I get out of

Linkedin?

Speaking Engagement in Dubai, UAE

31 Jan – 2 Feb 2011

Walking with Dinosaurs Social Media Campaign

Aug – Dec 2010

Master trainer & Content Development

What did I get out of

Twitter?

Friends from 50 Countries

What are the odds of meeting someone of

another gender, religion and ethics group on Twitter who

followed you 6200 km away,

see you in person and recognize you immediately ?

1st

hand information

from personal friends

Encouragement gets “retweeted”

What did I get out of

Youtube?

www.slideshare.net/ideasandrew

Thought

Leadership

Ideasandrew.podomatic.com

Personal

Branding

http://www.flickr.com/people/ideasandrew/

Life

Archive

http://www.andrewchow.sg

Life

Journey

| Question |

What do I want

to achieve from

social media?

Andrew Chow a.k.a Ideasandrew

Social Networking

Facebook - http://www.facebook.com/AndrewChwokokwah

Plaxo http://ideasandrew.myplaxo.com/

Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media Sharing

Flickr Collection - http://www.flickr.com/photos/ideasandrew/

Youtube Channel - http://www.youtube.com/user/ideasandrew

Slideshare - http://www.slideshare.net/ideasandrew

Podomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-blogging

Twitter - http://twitter.com/Ideasandrew

Wordpress – www.andrewchow.sg

More than 130 interviews/feature in 5 years from local and international media