Embracing Social Learning Across The Enterprise
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Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email protected] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
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Transcript of Embracing Social Learning Across The Enterprise
Embracing Social Learning Across the EnterpriseDavid WilkinsSenior Director, Social Learning SolutionsMzinga
[email protected]@dwilkinsnh on Twitterdwilkinsnh on Facebook, AIM, LinkedIn etc…
Agenda
Why Social Learning?
What Is Social Learning?
How Do We Get There?
What’s In It For Us?
Wrap Up
Dave Wilkins
National speaker at 40+ industry conferencesMore than 12 years in the learning spaceStrategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc.Published author (leading training industry publications, white papers, etc.)Newlywed, Dad, Son, Soccer Coach, Lover of Food
Why Social Learning?
A Brief History of Human Communication
Model
Time
1 : 1 Many : Many
1900’s 1900’s 2000
Premise #1: The nature of human communication has changed.
A Brief History of Human Communication
1 : 1 1 : Many Many : Many
1900’s 1900’s 2000
Premise #1: The nature of human communication has changed.
Model
Time
World-wide Demographic Issues
Premise #2: The workforce has changed and will continue to change.
Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage
Younger, more technically savvy people are entering the workforce with new expectations
Long-standing Issues in Performance
Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007
1 : Many1 : 1
87%
13%
Informal Learning Formal Learning
Premise #3: We’re standing on a whale fishing for minnows.(Paul Saffo)
Long-standing Issues in Performance
Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007
1 : ManyMany : Many
87%
13%
Informal Learning Formal Learning
Premise #3: We’re standing on a whale fishing for minnows.(Paul Saffo)
What is Social Learning?
My story
Scooba stops working, what do I do?Fix it myself, ship it to be fixed, buy new, search for info onlineAnswer is in a discussion forum online: 3 paragraphs and an imageResult: fixed ScoobaImplications: reduced opportunity costs, changedbehaviors, new skills same outcomes as training
Retailer-owned hardware supply cooperative in business for 80 years
Ace Hardware: Productivity
One of the world’s largest chip manufacturers
Intel: Knowledge Sharing
“We just did three billion-dollar market opportunities without my knowing about it."
– John ChambersCisco Systems
Cisco Systems’ Idea Zone: Innovation
How Do We Get There?
Three Models
#1 – Embedded Model
Reintroduces social experiences to formal WBT coursesProvides opportunities for reflection, debrief, sharing, diversity of perspectives
Learning Object
YouTube Video
Blogs
Discussions
Comments
Ratings
WBT
Social Media *In* A Learning Object
Comments inside a WBT can be seen by all users and users can respond
#2 – Amazon Models
Share content updates via BlogsUser-generated content and ideasvia Discussionsand CommentsUser perspectiveand opinions via RatingsUser connections via Social Networking
Social Media *About* A Learning Object
Discussions associated to a learning object
Blogsassociated to a learning object
Profilesassociated to a learning object
Ratings and commentsassociated to a learning object
#3 – Community Model
If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” storyFormal learning doesn’t go away and should be part of the new modelRebalancing of content efforts to reflect real user experience
IdeaShare
Blogs
Discussions
Chat
Formal LearningFormal
Learning
File Library
Social Networking
#3 – Real Community Model
Previous investments don’t go awayEmbedded model can be part of an Amazon modelAmazon model can be part of Community modelOrganizations can start where they are readyAnd migrate forward with no loss to existing investments
IdeaShare
Blogs
Discussions
Chat File Library
Social Networking
Social Media *As* Learning: Discussions
Social Media *As* Learning: Blogs
Expertise Location
Expertise Identification
Models Within Models
WorkplaceCommunityWorkplaceCommunity
The Real End Game
Organization data flows are a mix of formal, social, and personalConnections between these nodes are the basis of actionable information
Formal content and learning
Social content
Social networking
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
The Real End Game
Like data, organizations don’t exist in a vacuumOrgs are tied to partners, suppliers, customers and publicData and people live at the intersection points
Formal content and learning
Social content
Social networking
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
CustomerCommunityCustomer
Community
The Real End Game
Formal content and learning
Social content
Social networking
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
CustomerCommunityCustomer
Community
The Real End Game
PublicCommunity
PublicCommunity
Formal content and learning
Social content
Social networking
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
CustomerCommunityCustomer
Community
The Real End Game
PublicCommunity
PublicCommunity
IntranetIntranet
Formal content and learning
Social content
Social networking
Critical issues from all constituencies surface in intra or extranet portals
Important sidebar – moderation
You – attempting to do social learning
Important sidebar – moderation
Someone posting bad content
Important sidebar – moderation
You – attempting to grow wings so that Johnny can still to to college
Important sidebar – moderation
What happens without moderation
Important sidebar – moderation
Whathappenswith moderation
What’s In It For Me?
Role Changes
• Look outside the industry:– iReport, Innocentive– IdeaStorm, MyStarbucks, Proctor &Gamble, etc…
• Some reporters shift into editorial roles• Some researchers and strategists shift into
coordinators, facilitators
Transform Your Role
• What are the core skills a 2.0 company needs?– Sharing expertise, connecting the dots– Community culture, wisdom of the crowds…
• “Teach a man to fish” or “Teach a man to teach”?• Do you want to be the pipe or the plumber?
Rethink Your Scope
Corporate Training
and Development
Function
It’s the Economy Stupid, Redux
As the economy slows, budgets and staffing will be reduced, throttling throughput
It’s the Economy Stupid, Redux
Social learning increases scale and throughput Training
Final Thoughts
Strategy, Services, Moderation
In Summary
…and your competitors will likely have a leg up on you
Additional Resources
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Additional questions? Contact Dave [email protected] l (781) 328-2818 l www.mzinga.com/blogs
www.mzinga.comAmazon.com
BlogsMzinga BlogsIndustry Blogs:
Tony Karrer, Stephen Downes, Kevin Jones etc.
White Papers and ResourcesMzinga White Papers and Resources
ArticlesCLO magazineCLO magazineLearning CircuitsTalent Management magazine
Twitter@dwilkinsnh@slqotd
