Embarq Innovation Workshop Presentation
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Transcript of Embarq Innovation Workshop Presentation
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Innovation Workshop
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Today’s Goal
Start to develop everyday practices & manageable processes for innovation that are repeatable and measurable
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Today’s Storyboard
Creativityfor Innovation
Innovation for YOU & Embarq
Review, Commitment & Implementing
Problem-Solvingfor Innovation
The InnovationUniverse
The Natureof Innovation
A Creativity & Problem-Solving Exercise
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The InnovationUniverse
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image
innovation?
Which
represents
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Defining Innovation - A Mind Map
IDEAS
Creativity
MarketValue
Implement
Tool
Discipline
ProcessActivity
InventionTechnology
Customer
Change
Commercialization
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Areas of Innovation
Product Development
Challenge ~ how to create an open-sourced, collaborative system for
development
Objective ~ creating & coordinating synergies across the global community
Challenge ~ how to discover more and better ideas that lead to
innovation
Objective ~ creativity & innovation in organizational teams
Creativity
Challenge ~ how to create the core capability of innovation in all company
activities
Objective ~ performance metrics, processes & systems
Process/Capability
Challenge ~ how to create strategic innovations that drives adaptive
competitive advantage
Objective ~ exploiting change to shape and create new markets
Strategic
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Innovation Defined
the art of converting new ideas, discoveries or a vision into societal progress or commercial success
faster and more effectively than competitors who have equal access to
knowledge and technology
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Being Innovative
Solving problems by creating the new and unexpected as an everyday part of
business
You must be innovative to create innovations
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The Art of Converting Ideas
Conversion Process
convert the idea
transform the person
transform the organization
transform the risk
shape the market
ideas ~ discoveries ~ a vision
societal progress ~ commercial success
creativeinputs
outputs
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The Natureof Innovation
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UnderstandNature to Nurture
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Less
More
Younger Older
Intelligence
Knowled
ge
Problem Solving
Adapted from “How to Think Like Einstein” by Scott Thorpe (2000)
We Can’t Lose OurImagination
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Nothing is True -Everything is Permitted
Question Assumptions& Orthodoxies
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Trial & Error, Iterative Process
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It Takes Yearsto Become
an Overnight Success;
PatienceTrust
Staying Power of IdeasLong-Term Vision
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Innovation is very hard, rigorous & tedious work; it is an emotionally
tough job & messy process
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In the future Leadership will be defined as the act of inspiring not followers but creative
collaborators & creative collaboration
Leadership will then transform into an art of team empowerment based on reciprocal and synergistic relationships built around self-organizing processes
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Failure/SuccessRatio
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Risk is an inherent part of innovation
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Innovation Riskconsiders
lessons learned
missed opportunity cost
return on unintended consequences
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You PlantMore Trees
Innovation
Portfolio
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Remove the perception of risk (career risk) from the innovation process
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Different is not Deficient
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“There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous
to handle, than to initiate a new order of things”
- Niccolo Machiavelli from “The Prince”
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IDEO Video
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Ideas are anindividualendeavor;
Innovation isa team sport
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Brainstorming Rules
Build upon the ideas of one another
Go for quantity, not quality
Defer judgement
Use active listening
“Yes, and”... not “No, but” (See Possibilities)
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Brainstorming Rules
Create a well-honed problem statement
A question, maybe edgy
The problem statement can’t presume an answer
The problem statement should not be too narrow or too broad
Open-ended problem statements
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Brainstorming Rules
Playful Rules
Generate enthusiasm & energy
Encourage wild ideas
Should not feel like work
Don’t take turns speaking in an orderly way - interactive, continuous & engaging conversation
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Creativityfor Innovation
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“The whole of science is nothing more than a
refinement of everyday thinking”
- Albert Einstein
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Idea Management
StimuliEnvision
StructureDocumentFollow-up
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CreativeActionTeams(CATs)
Entrepreneurship CAT
The Unserved/Under-servedMarket
Vision to Build & Shapea New Market
A Market Inefficiency
Customer CAT
Passion
Pain
Pleasure
Possibility
The Future CAT
New Change Associations
Converging Forces& Emerging Trends
Divergent Developments
Revolutionary CAT
The Crazy Idea
Breaking the Golden Rule
Grass Roots Change Activist
Technology CAT
Invent it for the Sake ofTechnological Progress
Accidental - ROUC
Removing Physical Constraints
Strategy CAT
Big Picture
Value Chain & Business Model
Strategic Alternatives
Competitive Positioning
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Solar Energy CAT Biofuel & Agricultural CAT Energy Storage CAT
Resource Recovery &Waste Management CAT
Water Technology & Management CAT
Green Materials &Green Buildings CAT
Environmental Sustainability CATs
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Factors of Creativity
Challenge the Core Dimensions of Orthodoxies
Lateral &DivergentThinking
Reframe Problems“SCAMPER”
Forced Associations& Integrative
Thinking
Value Denials& Empathic
Design
“er” Factors
Unreasonable Expectations
(BHAGs)
IdealizedDesign
Redefine Core Business
Start-UpChallenge
CreativeDestruction
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Converting Ideas
Idea Qualification
Ideas in Imagination
Ideas in Experimentation
Ideas in Development
Ideas in Incubation
Degrees of Innovation Value
Transparency&
Engagement
InnovationPortfolio
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Problem-Solvingfor Innovation
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“Take the mess that confronts you, organize it into a problem, figure out what to do, and implement
your decision - modifying it as you go”
- Problem-Solving Guru Sid Dudley
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NOLEFT
TURN
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Why do airlines need pilots?Ideas in Imagination
Ideas in Experimentation
Ideas in Development
Ideas in Incubation
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Problem
Solving
Conventional Problem-Solving
Identify the True Problem
Explore Options & Solutions
Evaluate Priorities & Decisions
Select the Best Solution
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Problem
Solving
Think Differently
Outside-In Thinking
Connective Thinking
Scenario Thinking
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Problem
Solving
Learn Differently
Learn & Develop Knowledge of the Future
Develop Learning & Accountability Networks
Invest In & Take Personal Learning Journeys
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Problem
Solving
Act Differently
Act Experimentally
Act Inclusively
Act With Professional Resolve (NEVER SETTLE)
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Think in Possibilities;
Believe in Possibilities
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Creativity& Problem-Solving
Exercise
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A) Create 6 CATs that represent the challenges, opportunities & possibilities
for your department
B) Define a problem that can be addressed with each CAT
C) Create 3 ideas for each CAT(you can use the factors of creativity)
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D) Take your top 3 ideas and design an innovative solution
E) Define the orthodoxies that MUST change for these ideas to become innovations
F) Build the case for change - be advocates for the innovation and change recommended
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Innovation forYOU & Embarq
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Passion to Win
Think and act like an owner
Be passionate about the business
Care deeply about winning
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Passion to Win
Don’t search for opportunity;Search for Possibilities & create opportunity
Don’t allow “winning” to enable complacency
Challenge the status quo ~ The Loyal Opposition
Do not select the most acceptable ideas;do not compromise ~ No “Satisficing”
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Innovation
Innovation
Change, simplify and improve what you do
Drive diverse thinking
Be flexible and adaptive
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Innovation
Innovation
A repeatable, manageable process
Ownership of continuous stimuli search
Idea management & qualification
Factors of creativity that focus on improving the customer experience & human condition
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Teamwork
Embrace diverse perspectives and talents of all employees
Work across teams
Lend a hand
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Teamwork
Social Trust & Shared Risk
Creative Advocacy & Change Advocacy
Collective Imagination& Creative Collaboration
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Celebrate Failures
Celebrate Successes
Celebrate People’s Effort
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Customer Focus
Deliver a Quality Customer Experience
Provide Practical Solutions
Support Our Communities
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Customer Focus
Customer CAT (Creative Action Team) ~4 Creative Customer P’s
Open-Sourced Collaboration, Full Engagement & Shared Experimentations ~
Combat the “Not Created Here” Syndrome
Observation & Empathic Design ~Get In The Field
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Velocity
Act with Urgency
Focus Energy on Priorities
Accelerate Decision Making
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Velocity
Compete on Ideas & Compete on Speed ~Accelerate Future Windows of Opportunity
Change the Organization FasterThan the Pace of Market Change
Implement Unproven Concepts ~ Take Strategic Risk
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Integrity
Work Honestly & Ethically
Speak Up on Issues That Matter
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Integrity
Relegate your emotions, desires and ambition for the sake of the mission/objective
Don’t look to find or place blame when you correctly engaged the innovation process and failed
Be EMPOWERED!Take Responsibility & Be Accountable
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Lets Review& Think About
The Future
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Redefine Innovation
It is more than technology, new products & creativity
It is a branch of knowledge, a discipline and substantial organizational change
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Keep Your Imagination
Understand the challenges of innovation
Design approaches to overcome them
Redefine risk
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Reframe Everyday Thinking
Develop your own idea management system and CATs
Understand the Factors of Creativity
Have an idea qualification process
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Make It Real for You & Embarq
Develop individual & team action plans to tie innovation principles to Embarq’s mission critical essentials
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Use Knowledge & Imagination
Stop applying just your knowledge& understanding to problems
APPLY YOUR IMAGINATION
Think & Believe in Possibilities
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THANK YOU!