eMarketing Techniques Conference_Google Tools May2 Goebel
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www.goebelgroup.com Tools from Google to Grow your Business Web 2.0 Web 2.5 Web 3.0 By Dave Goebel [email protected] om 440-289-3227
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Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Transcript of eMarketing Techniques Conference_Google Tools May2 Goebel
www.goebelgroup.com
Tools from Google to Grow your Business
Web 2.0Web 2.5Web 3.0
By Dave Goebel
440-289-3227
www.goebelgroup.com
Agenda
• About Google• Services and Tools
– Get New Customers– Service Your Customers
• How To Get Started• Future
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About Google
• Search Business– Advertising
• Cash Cow
• Innovators– 70, 20, 10
• Worlds Largest Network of Computers– 10,000 + CPUs
• SaaS– Software as a Service– Consumerization of Technology
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Comsumerization of Technology
• Easy to Use– Like Google Search Box
• No Programmer Needed– Drag and Drop
• Users Choose Apps and Services– Use what you need
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Comsumerization of Technology
• "Consumer IT will affect every enterprise" said David Mitchell Smith, vice president and Gartner Fellow. "Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet and even the PC itself failed."
• "The usability, availability and reliability is compelling and is providing value to people," Mr. Smith said. "Traditional enterprise software remains critical, but many functions can be accomplished through technologies designed for consumers."
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Search Engines
Ultimate Business and Consumer Tool
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The Importance of Search
• 7.3 billion searches conducted monthly in the U.S.
• Search engines organize and prioritize over 27 billion web pages.
• 85% of Internet users use search engines.
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World Usage
-- Internet World Stats, December, 2007
Internet Us ers Worldwide
510 million
348 million
238 million
126 million
44 million
34 million
19 million
0 200 400 600
As ia
E urope
North America
L atin America
Africa
Middle E ast
O ceania
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World Usage
-- Internet World Stats, December, 2007
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US Search Engine Market
-Nielson Online, December 2007
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What We Click
• 64.5% Click on Organic Listings
• 35.5% Click on Paid Listings
Organic and Paid Listings
Organic
Paid
Universal or Blended Search Results
• 1. 2 billion searched on Google in one week in Jan.
• 220 million universal search results• 17% searches on Google showed at least
one result with video, news, images, maps, weather, or stocks.
• 38% video, 34% news, 19% images, and 15% multiple types of results.
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How Does Google Search Work?
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PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Formula for Google PageRank
Source Larry Page
PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.
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How Does The Google Bot Crawl
Google Servers Your Servers
•Continuously crawls to look for new content•Converts all files to HTML•Stores files on Google Servers•Determines relevancy of content and page•Servers results < second•Users clicks on result to go to your website
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What does the Google Bot See
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SEO
Search Engine Optimization• Free Visitors to your Website• Free Organic listing on Google• Google Webmaster Tools
– Free service includes “What Google knows about your website”.
• Google XML Sitemap
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Google Services• Marketing
– Research and Promote
• Sales– Increase Revenue online and offline
• Operations– Communicate and Collaborate
• Non Profit– Free advertising and website search
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Marketing• Research
– Google Trends– Google Zeitgeist
• Advertising and Promotion– Google AdWords – Pay per Click– YouTube - Free
• Google Analytics• Google News
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Google News
• New Alerts– Select Keyword or Key Phrase– Alerts emailed to you
• Press Release– Summit to online Press Websites– Get included in Google News
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Increase Sales
• Google Base– Upload your product catalog– Manual, Spreadsheet, Feed
• Google Checkout– eCommerce system– Sell online and offer a convenient
checkout method– Free when use Google AdWords
• Local Search
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Maps - Google Local Search
Free to Add Your Business Info• Hours• Phone Numbers• Reviews• Directions• CouponsMaps are the #1 Mobile Application
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Monetize Your Website
• Google AdSense– Earn revenue from relevant ads on your
site. AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.
– For Content– For Search– For Mobile
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Smoothie Break
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Software as a Service
• Cloud Computing• Huge Data Centers
– Google– Microsoft– Yahoo
• Low Cost Storage• Low Cost Bandwidth
– Adoption of Broadband
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Cloud Computing“It’s pretty clear that there’s an architectural shift going on. These
occur every 10 or 20 years. The previous architecture was a proprietary network with PC clients called client-server computing. With this new architecture you’re always online; every device can see every application; and the applications are stored in
the cloud.” Eric Schmidt – CEO Google
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Google Apps• Gmail
– 6.6 Gigs of Free Storage
• Docs– Share docs and collaborate
• Calendar• Spreadsheet • Sites
– Create your own web pages
• Now Integrated with Salesforce.com
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Other Services
• iGoogle– Personalized portal– Personalized search
• Google Gadgets– Allows users to add a service to their
webpage, iGoogle, or Desktop Search
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Google Analytics
• Free website stats tool• Find out what people are doing on
your website• Use it to set goals for website• Measure and Communicate results
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More Tools
• Google Math– Put problem in search box– Get Answer in Results Page
• Google 411– Free Local Voice Search– Connects Call– 1-800-466-4411
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More Tools
• Google Interpreter– Translates web pages from English and
back
• Google Notes– Keep notes in one place
• Google Reader– Checks your favorite website for new
content
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More Tools
• UPS tracking • FedEx tracking • USPS tracking • Vehicle ID (VIN) numbers • UPC codes • Telephone area codes • Patent numbers
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More Tools
• Google Desktop Search• Google Toolbar• Google Site Search• Google Pack
– Free anti spam software
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How to get Started
• Create a Google Account• Choose the Services that you would
like• Some Services Require Code to be
added to your website– Google Analytics– Google Adsense
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Future• Personalization
– iGoogle– Symantec Web
• Universal Search Results– Video, Blog, News, Images
• Mobile Search– People Searching from iPhones
• SaaS– Software as a Service
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Other Providers
• Yahoo• Microsoft• Microhoo• Zoho• Salesforce
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Resources
• www.google.com• www.googlegroups.com• www.goebelgroup.com
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