Email on mobile...are you there yet
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Email on Mobile... Are you there yet? Naresh Bhagtani Talk about this webinar #juvlon
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available for making emails that render well and perform better. As a marketer, you need to capitalize on the mobile revolution. Your responses will increase if you do some simple things to gear-up your email marketing for mobiles. Check the presentation to discover the right approach to email marketing for the mobile. This ppt covers - Indian market size and share of email on mobiles - How to make your email ready for mobile and desktop - Tips to improve your mobile opens - Great examples of real-world emails that swoon mobiles
Transcript of Email on mobile...are you there yet
Email on Mobile... Are you there yet?Naresh Bhagtani
Talk about this webinar #juvlon
Naresh BhagtaniManaging DirectorNiche Software
Chief product architect of Juvlon email marketing
Clients across the world
Consulting since 8 years on email marketing
Presenter
Coming up...
● Why email for mobile? Some stats and forecasts of the Indian environment
● How? Design approaches with examples● Design tips for mobile email● Is this enough?● Q&A
Poll: do you use smartphones?
India Mobile Internet Outlook
India will have 185 million mobile Internet users by June 2014.- IAMAI and IMRB report (Jan 2014)
In 2014, 207 million Indians will have smartphones.- Mediacells research (Jan 2014)
Poll: which smartphone OS?
Smartphone OS share in India
India is Android country● 91% Android● 5.6% Windows● 2.9% iOS● 0.5% Others
IDC – Mobile Tracker Sept 2013
91
5.62.90.5
Smartphone OS share globally
The world is going Android too● 78.6% Android● 3.3% Windows● 15.2% iOS● 2.9% Others
IDC – Mobile Tracker 2013
78.6
3.3
15.2
2.9
Mobile Email Stats and facts
Email is the No.1 app on a smartphoneIDC and Facebook – “Always Connected” (2013)
Worldwide mobile email opens top 51%- Litmus Jan 2014
Email is the No.1 app on a smartphoneIDC and Facebook – “Always Connected” (2013)
Poll for email design worthiness
Designing Emails for mobile
BlueHornet “Consumer Views of Email Marketing” (2012)
If an email does not display correctly,
69.7% subscribers will delete it immediately.
How do you design mobile emails?
Designing Emails for mobile
2 major approaches
● Mobile Only (first)
● Responsive design
Mobile Only design for emails
Simplistic, minimalist● Think small screen, less resources● Mobile email shows same on desktop● Usually single column works best
Mobile Only email design examples
Mobile Only email design examples
Responsive Email Design
One Email, Different Versions
Adjust email depending on screen-size● Use CSS3 @media queries
– Detect screen size
– Display specific content on different devices
● Needs CSS skills
Responsive email design examples
Responsive email design examples
Responsive email design examples
Responsive email: Ltd Compatibility
Design Vs. Design
Design Vs. Design
Mobile Only design● Works everywhere● Barebone design● Easy to create and
implement● 51% mobile opens
and rising● 30% mobile only
users
Responsive design● Limited compatibility● Design in full glory● Needs special design
and HTML skills● Desktop opens
reducing● Desktop-only users
don't exist
And the winner is...
Mobile Only Email Design
takes the cake
But wait...
Is there something in between?● Easy like mobile only● Extensible to larger screens like responsive● More design capable like responsive
Isn't there a hybrid design approach?
Take a look at this...
Hybrid design approach
● A two-column design (tables)● Stacks content automatically on a mobile● Extends automatically on the desktop● Very simple to create in HTML● No media queries required● Can work well for product-grid display if HTML
tables are coded correctly
Generic design tips
Design tips for mobile emails
KISS – Keep it Simple & Straightforward● Large font in email body
– 14px text, 22px headings
● Large call-to-actions, buttons– 45 x 45px finger tap
● Minimum images, smaller and lower● Single column● Go on a “word diet”
Design tips for mobile emails
20/40/80 Rulewww.analyticsnerd.net/mobile-optimized-email-in-1-easy-step/
● Sender name: 20 characters or less
● Subject line: 40 characters or less
● Email headline: 80 chars or less, or at-least get the point across in the first 80 chars of the first sentence
Is this enough?
The big picture is still RoI● Look beyond optimizing emails● Optimize
– Landing pages
– Forms
