Mobile Marketing

Contact Information Contact Information

Casey McConnell

casey@Qittle.com

Facebook.com/Qittle

@Qittle

http://www.linkedin.com/caseymcconnell

Text CASEY to 37404

What is Mobile Marketing? What is Mobile Marketing?

“Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Andreas Kaplan, marketing professor

Marketing on or with a mobile device, such as a mobile phone.

Examples of Mobile Marketing Examples of Mobile Marketing

Shopping

Apps

Email

Voice

Social

Payments

Web

SMS

Who is Mobile? Everyone!!! Who is Mobile? Everyone!!!

90% of Americans own a Mobile Phone 45% of Americans

own a Smartphone

(Pew Research Center for

Internet & American Life)

Facebook VP:

“We Pivoted To Create The Right Mobile Experience First, The Desktop Can Catch Up Later”

Facebook VP:

“We Pivoted To Create The Right Mobile Experience First, The Desktop Can Catch Up Later”

Mobile Content Usage Mobile Content Usage

Smartphone Platform Market Share Smartphone Platform Market Share

More than 114 million people in the U.S. owned a Smartphone during the three months ending July 2012.

85%

Market Share

Smartphone usage 2012(Google)

Mobile Platforms Mobile Platforms

Social Media – #1 Social Media – #1

Facebook now has 600M mobile users

Like – facebook.com/Marketing Like – facebook.com/Marketing

Social Media – 2 & 3 Social Media – 2 & 3

www.SocialQuickStarter.com www.SocialQuickStarter.com

SEO SEOFrequency of looking for local information on a Smartphone

Google Places for Business Google Places for Business

www.Google.com/PlacesforBusiness

Email EmailFrequency of email use on Smartphone

Email Email

Think Mobile user experience!

Mobile Website/App Mobile Website/AppBy 2014 mobile will take over desktop internet usage.

Qittle Mobile Website Experience Before After

Qittle Mobile Website Experience Before After

SMS - #1 use on a Mobile Phone SMS - #1 use on a Mobile Phone

75% of all American Mobile Phone users SMS Message

(The Pew Research Center)

Definition of Terms

1. SMS – Short Message Service (160 Characters)

2. Text Message – is a SMS message

3. Shortcode – 5 to 6 digit phone number used for commercial text messaging

Short Code

Reply

Keyword

Cost Cutters is seeing a 30% – 40% Redemption of their mobile offers to customers who have Opt into their mobile campaign

How it works?

1. Customer Opts into Cost Cutters Campaign when they see ads.

2. Text CostCutters to 37404 to receive $2 off your haircut today.

3. Cost Cutters follows up in 4 weeks with another text coupon.

4. Customer walks in and redeems coupon.

SMS example: At The Beach SMS example: At The Beach

In Store Marketing Text Reply Follow Up

What do I do next? What do I do next?

1.Mobile web/app

2.Social

3.Messaging