Introduction to easy email marketing techniques quick tips for realtors

I NTRODUCT IONTO EASY EMA I LMARKET INGTECHN IQUES

REAL ESTATE LEADS PROSPECTORWWW .REALESTATELEADSPROSPECTOR .COM

QU ICK T I PS FOR REALTORS

Understand how the email marketing systemworks, where to start and what you want toaccomplish.

Understand when to send follow up sequencesto your leads

Craft your email marketing plan

YOU NEED TO

REAL ESTATE LEADS PROSPECTOR

WWW .REALESTATELEADSPROSPECTOR .COM

1 PURPOSEAcquire new subscribers to your list

Retain those leads by keeping them informed

Generate revenue from these subscribers



GOOD EMAIL MARKETINGIS BUILT ON CUSTOMERSEGMENTS AND HINGED ONTHE IDEA OF A DRIPCAMPAIGN .



Common techniques:

Ema i l s i gn -up l i n k on t h e impo r t an t page s o fyou r webs i t e o r e ven on you r f o o t e r .

You can u se a l e ad gene r a t i on page t o cap tu r ei n f o rma t i on o r exchange a coupon f o r t h e i rema i l when t h e y f i r s t v i s i t t h e s i t e .

Pop -up s i gn up pageExp l o r e ema i l l e ad gene r a t i on t h r ough s o c i a lmed i a .



2METRICSDelivery rate

Bounce rate

Click rate

List Growth rate

Email Sharing rate

Conversion rate



THE PERCENTAGE OF EMA I LS “DEL IVERED ” TOYOUR REC IP I ENTS ’ I NBOXES .

DEL IVERY AND BOUNCE RATE


T IPS :

Check wh i ch ema i l s bounced back - t ho s e ema i l s were no t s u c ce s s f u l l ys t o r ed t o t h e r e c i p i en t ’ s i nbox . E i t he r a f a u l t y ema i l add r e s s , t h e ema i l nol onge r ex i s t s , o r t h e i r i nbox i s f u l l . Techn i c a l p rob l ems s u ch a s ne two r kconnec t i on p rob l ems can a l s o be t h e r e a s on .

Check de l i v e r y r a t e pe r c en t age a t l e a s t 93% o r h i ghe r . Othe rw i s e r e v i s i t you rl e ad s l i s t and upda t e o r r emove t ho s e ema i l add r e s s e s wh i ch cau s e s t h ei s s ue .

Do no t au toma t i c a l l y r emove t ho s e ema i l s un l e s s you have con f i rmed t h e y dono t work . T r y t o s end a coup l e more ema i l s and once you r have i s o l a t ed t h er e c i p i en t doe s no t accep t any more ema i l s you can r emove t h em f r om t h el e ad s l i s t and s t o r e t o ano the r l i s t .


CL ICK -THROUGH RATE(CTR )


THE RAT IO OF THOSE WHO CL ICKED THEL INK FROM YOUR EMA I L OVER THEDEL IVERY RATE .

Can be mea su r ed by t h e numbe r o f un i que

c l i c k s i n t h a t ema i l o v e r ema i l s de l i v e r ed .

Ex amp l e : 1 00 ema i l s de l i v e r ed 6 3 c l i c k ed >

6 3 / 1 00 = 6 3%

Make s u r e t o c on s i s t e n t l y che c k t h e r a t i o o f

l i n k c l i c k s o v e r de l i v e r y .

T a k e no t e t h a t y ou r CTR w i l l a l s o depend on

t h e t y p e o f ema i l s y ou s e nd t o y ou r l i s t .

A lwa y s i n c l ud e a l i n k t o y ou r ema i l t o mea su r e

CTR .


25

50

75

Week 1 Week 2 Week 3 Week 4 Week 5

100

0

THE IDEA IS TO GROW YOUR LIST AND EXPANDYOUR REACH TO NEW SUBSCRIBERS,

MEASURING THIS METRIC CAN IDENTIFY IFYOUR CAMPAIGN WORKS IN A GIVEN TIME.



L I ST GROWTH RATE

This can be measured manually by exporting your old email list and new email subscriber list.

Remove the bounced emails from the list > Highlight new subscribers to your list

Divide the new subscribers from the old subscribers

List growth rate measures the proportion of your leads list. Try to measure them perhaps using 1

campaign and run for a month and see whether you gained new interests through your

campaign.

Example: 100 email sent 10 bounced = 90

20 new subscribers

70 old subscribers

20/70 = 28.57% list growth rate

EMA I L SHAR ING RATE


This will work when you have a call to

action button “Share to you friends

via email” or “Share the link to

facebook”

Make sure to link your button to your

page or site.

THE PERCENTAGE OF PEOPLE SHARING YOUREMAIL THROUGH YOUR SHARE BUTTON LINKS.

MAKING YOUR TOPIC VIRAL.


THE PERCENTAGE OF USERS WHO CL ICKED THE L INK ON THEEMA I L AND SUCCESSFULLY COMPLETED YOUR DES IREDACT ION , WHETHER I T I S REG ISTER ING A LEAD GENERAT IONFORM OR PURCHAS ING A PRODUCT ONL INE .

CONVERS ION RATE


Make sure your landing pages work

Edit the landing page content, buttons making sure that the process canbe completed by the user. Do a test, send an email to yourself, go through the process and see if theflow is efficient. Make your Email > Landing Page > Cart/Thank You page flow short andsimple.


3 OTHER


Open rate - the number of “open” emails over delivery

Unsubscribe rate - the number of users who clickedand unsubscribed from your campaign.


Measu r e you r de l i v e r y r a t e -make su r e t ho se ema i l s pushth rough .Check you r CTR - make su r etho se ema i l s have l i n k s t o c l i c kTa l l y you r g rowth r a t e - newsubsc r i be r s f r om o ld l e ad s l i s tSha r i ng r a t e - have a sha r eab l el i nk r e ady t o g row you r l i s tConve r s i on r a t e - check you r l i n k ,l and ing page , and p roce s s i f i two rk s .

NOTES REAL ESTATE LEADS PROSPECTOR


EXC I T ING NEWS !I N DEPTH GU IDE TO EMA I L MARKET ING

COMING SOON !

WE ARE BREWING MODULES WHICH WE WILL TAKE A CLOSER

LOOK AT 3 OF THE MOST WIDELY USED CRM 'S AND THE IR

EMA I L MARKET ING / DR IP CAMPA IGN STRATEG IES…DO STAY

TUNED . .



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Introduction to easy email marketing techniques quick tips for realtors

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