Services

Email and Digital Service SolutionsCapitalize on all that email and cross-channel marketing have to offer

Email is at the center of the marketing landscape today.

Email is the medium that connects

consumers with all their brand

interactions, across online and offline

channels. Epsilon recognizes the

significance of this movement, and we

partner with brands like you to leverage

that reality and drive success. We bring

together data, marketing insights,

technology, and creative to help you

create the most meaningful experiences

and the best possible connections with

your customers and prospects.

Tapping into the full potential of email

isn’t as simple as having the right

technology or strategy alone. Exceptional

email marketing requires thoughtful

Epsilon is that partner. We are committed

to helping our clients achieve their most

desired outcomes using email and other

digital marketing services. We believe

that improving the way you connect

and engage with your customers and

prospects forges successful relationships.

planning, persuasive creative and

content, flawless execution, actionable

reporting and analysis, and so much

more. Finding the right team – a partner

capable of bringing it all together – can

mean the difference between an average

email program and a leading-edge

program.

Whether you prefer self-service access

to a powerful marketing platform, a

full-service solution, or something

in between, we’re here to help you

maximize your email marketing efforts

and achieve a greater return on your

marketing spend.

Subject Line Goes HereMonth Here XX, 2015 10:00 AM

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From: Supercuts >

To: Sample A. Sample >

Find your summer styleMonth Here XX, 2015 10:00 AM

Subject Line Goes Here

Month Here XX, 2015 10:00 AM

From: Supercuts

To: Sample A. Sample

Find your summer style

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need to find, engage, convert, retain

and grow the very best customers for

your organization. Our proven portfolio

of services brings out the best in cross-

channel email capabilities and enterprise-

level email marketing technology. We can

help you exceed your goals.

Flexible service offerings. A complete email marketing solution.

When it comes to email marketing,

we are committed to providing you

with access to the world’s largest and

most experienced digital marketing

services organization. This gives you the

opportunity to work with the right team,

using the right approach, to create highly

engaging and effective digital experiences.

Putting it another way, Epsilon is

dedicated to giving you everything you

Email is a results-based business. Epsilon delivers.

Increase in travel bookings

Increase on conversion

rate

48%

26%

Increase in margin

Increase in active member

engagement within

30 daysIncrease in

transactions year over

year

90M

Emails deployed monthly

Increase in campaign revenue

Higher unique click rate

compared to industry

benchmarks

Member program growth over

five years

Higher open rate for weekly

newsletterIncrease in conversion

rate

900%411% 92%

26%88%

10.3%

32%

Increase in email

productivity for campaign

creation

2x13%

The Epsilon difference:

• Flexible engagement options including full-service and hybrid solutions

• Unrivaled customer insight that drives our strategy and creative intelligence

• Deep-seated passion for email marketing and experience across industries

• Invested partnerships that transcend conventional vendor relationships

• Commitment to flawless execution championed by award-winning teams

• Proven ability to deliver better results and higher consumer engagement

“Epsilon’s services are crucial to much of what we do at Marriott. We’re

delivering more emails, and yet our open rates are going up and our revenue

from email is going up. We recognize that’s all part of the process that we’re

engaged in with Epsilon.” Marriott

A closer look at Epsilon’s Email and Digital Services

• Campaign calendar management

• Campaign oversight

• Competitive analyses

• Benchmarking and industry best practices

• Quarterly business reviews

Account Management:With the industry’s highest ratio of account managers to clients, we are well equipped to manage your success across multiple channels, including email, mobile and social media.

Deliverability:We proactively monitor inbox performance and identify potential challenges before they become harmful to your brand’s reputation.

• Copywriting, design, and responsive coding for:

• Email

• Banners

• Landing pages

• Microsites and preference centers

• Animations and videos

Digital Design:Our expert creative team leverages years of experience to deliver beautifully designed cross-channel campaigns that represent your brand and deliver powerful results.

• HTML coding

• Segmentation

• Campaign execution

• Automated triggers

• Quality assurance

Campaign Management:Flawless execution is our top priority. You can count on the Epsilon team to manage the most critical components of your campaign, from segmentation to HTML coding to quality assurance.

• Testing and measurement

• Campaign reporting

• Experimental design

• Control group creation

• Contact cadence analysis

• Channel and offer

optimization

• Email benchmarks

Analytics:No email program is

really ever finished. We

measure campaign-

specific metrics and

provide actionable

recommendations

for maximizing future

efforts.

“One of the key things Epsilon does best is client service.

My team is innovative, smart, and responsive. They are my

favorite team to work with, like an extension of our own team.”

Dell

• Inbox delivery management

• IP relationship management

• Can-SPAM and global regulation advisement

• Reputation protection

Strategy:Our team helps define your campaign objectives and a plan to achieve them. Everything you need to make your campaign resonate with your target audience and deliver exceptional results.

• Program audits

• Program roadmaps

• Persona-based strategies

• Segmentation recommendations

• Channel integration

“Epsilon’s study-leading current offering shows off one

of the most flexible technology platforms, balanced with

excellent campaign operations, technology, strategy, and

creative services.”

The Forrester Wave: Email Marketing Service Providers, Q3 2016

“I am thrilled with the open rates and other

performance metrics. This is due in large part to the

guidance from my Epsilon account team.”

365 by Whole Foods Market

Your success is our sole focus.

We believe these are the reasons

why we continue to receive perfect

services scores from Forrester

Research and praise from the

industry-leading brands we’re lucky

enough to call clients. Yet we’re

not content to stop now. We are

dedicated to helping our clients –

brands like yours – achieve success.

We work closely with you to

understand your business goals

and provide the best guidance to

help you achieve them.

What makes Epsilon different?

More than just a partner, we truly

become an extension of your

team. We don’t just work 9am to

5pm. We’re available whenever

you need us to answer a question,

provide a recommendation, or

troubleshoot a particular issue you

might be having. We consistently

maintain the industry’s highest

ratio of account team members

to clients, so you have ongoing

access to a full team of digital

marketing experts to get the most

out of your email campaigns.

Not just email. Email that exceeds

expectations.

It’s time to discover the many benefits that come from partnering

with the right email services provider. With a proven portfolio of

services and a track record of results, only Epsilon can combine

data-driven insight, strategy, creative, and analytics to develop email

campaigns and programs that exceed your (and your customer’s)

expectations. All of these benefits aren’t just possible; they’re

achievable today with Epsilon.

Let us help you tap into the power of email marketing.

Find out how Epsilon’s Email and Digital Services team can help you

develop and deploy email marketing campaigns that truly transform

your business.

Visit www.epsilon.com or call 1.800.309.0505 to learn more.

“While many of the customers we spoke with gave Epsilon high

marks in the areas of Campaign Execution and Multichannel

Marketing, they crowned Epsilon the undisputed king of email

creative, giving them nearly perfect scores across the board.”

The Relevancy Group: Email Agency Buyer’s Guide 2016

About EpsilonEpsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Copyright © Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.