Native Email Advertising - How To Find The Best Advertising Opportunities as a Media Buyer
Email advertising project
description
Transcript of Email advertising project
Assignment #5 – Email MarketingMKTG 46910/31/2012
Elizabeth KneelandAlex Petralia
Target Audience• NFL Fans
• Football Players
• Cause-motivated Fans & Athletes
• Athletic Families
“To” Field• Good Personalization• Should Have First Name First
“From” Field• Good Contact Name• Use of Separate From & Reply to: Good for Routing
Responses to Appropriate DICK’S Employee • Actual Reply-to Email Address Should Be
Recognizable
Subject Field• NFL Related Content Not Reflected• Cause-related Motivation• Free Shipping Promotion
Subject, To, & From
Offer: Free shipping
CTAs: Play on sports lingo/simple but
effective
CTA could be more prominent
Second CTA at end of email
Offers & Calls-to-Action
Design & Copy
• Postcard layout
• Great color scheme
• Great main image: Illustrates “toughness”
• Cluttered by too much text
• Body text is slightly redundant: Too many messages
• CTA is particularly small compared to the offer: Gets lost.
Our Email:
Assertive, concise message
More prominent CTA
Clear reminders of main
purpose/target goal
• Only the background consists of text/Maintains focal image
• Multiple “tough" players displaying pink
Subject, To, & From
Subject
• Last Day for Free Shipping! DICK’S Sporting Goods Wears Pink
To• Jan Ahrens
From
• DICK’S Sporting Goods <[email protected]>