FITA OnlineMedia Kit 2011

Kimberly COHEN ∙ kimberly.cohen@fitaonline.org

172 Fifth Avenue #118, Brooklyn NY 11217 USA

Reach the U.S. international trade community through FITA Online

Introduction

FITA.org, the official website of FITA - the Federation of International Trade Associations, is

a leading portal to trade leads, country profiles, trade events, market information, and business resources

that inform and promote international trade.

FITA is proud to be a Corporate Partner of the U.S. Commercial Service

Our members include 450 international trade associations in the USA, Canada, and

Mexico that represent more than and 450,000 linked companies and individuals engaged in

global commerce and dedicated to the promotion of international trade, import-export, international logistics management, international finance and more.

FITA’s innovative bi-weekly eNewsletter, Really Useful Sites for International Trade Professionals,

enjoys growing popularity with a worldwide audience of 65,000 subscribers. In addition, FITA houses vast resources

for international trade knowledge through the over 8,000 links to export/import related websites.

FITA’s AudienceWeb visitors and e-Newsletter Subscribers consist of:

Banks

Port authorities

Global corporations

International trade brokers

Exporters and importers

Shipping companies and airlines

Insurance underwriters and brokers

International law and accounting firms

Customs brokers and freight forwarders

Federal, state, and local government offices

FITA.org Web visitors

Key Figures

Key Facts • FITA.org is ranked in top 10 organic search results for 'International Trade' on Google

• 70% increase in global traffic to FITA.org in Q4 2010• 55% of our visitors enter the FITA.org URL directly• 76% of our traffic results from Direct Traffic or Referring Sites• Every visitor returns 1.76 times during a month• Average visitor views : more than 3 pages• 60% of our visits originate within the U.S., 40% originate outside

Source: Google Analytics

75,000

unique visits per month

60,000

visits per month (not including search engine

robots)

175,000

total page views per month

FITA.org Key Clientsinclude:

What do we offer?

1. Banner Advertising- Top banners : Long/Med- Medium Rectangle Banners- Button Banners

Reach international trade professionals and decision makers by positioning your

brand on FITA.org! With 75,000 visits per month and 175,000 total page views per

month, FITA.org is a leading source of free information and resources for

international traders on the Internet.

Option 1 :Long or Medium Top Banners

Run-of-site, top banners receive unique

and premium placement at the top of

the home page benefitting from the

greatest visibility.

Choose between long or medium sized banners. Note that two medium sized banners can fit in this advertising space

Option 2:Medium Rectangle Banners

Option 3:Button Banners

Take advantage of FITA.org being one of

Google’s top 10 websites in an organic search

for keywords ‘International Trade’ with a

banner ad. Another great option to position

your brand on FITA.org and to reach

international trade professionals

Run-of-site, button banner ads receive prime placement in the top four positions within the right column.

Option 4:Lead Generation Contact Forms

Sponsor one of our Miniportals related to your services to capture your target audience! Choose from pages such as “Starting in Importing and Exporting Mini-Portal” (shown here)

Logo placement on pages related to your servicePresentation of your servicesInteractive lead generating contact form for users to directly contact you

Click here for an example

Banner Advertising Rates

Large Top Banners Medium Top Banners

Medium Rectangle Banners

Button Banners Lead GeneratingContact Form Banner

Specs Ad Size: 470x50 pixelsFile Size:<100k• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website

Ad Size: 235 x 50 pixelsFile Size:<80k• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website

• Ad Size: 180 x 150 pixels• File Size: < 40K• Format: Format: PNG,JPG,GIF• Animation accepted• Link directly to your website

• Ad Size: 120 x 60 pixels• File Size: < 15K• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website

• Logo size: 125x100• Entire banner size: 150x264 /150x481 when extended• File Size: 17KB -100KB• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website • Text max: 150 characters• Email address required for leads

Rates $900 per month $750 per month $500 per month $350 per month $1,000 per quarter

Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.

For more information please contact : Kimberly COHEN kimberly.cohen@fitaonline.org

2. eMailing solutions:

eNewsletter Advertorials

eNewsletter Article Sponsoringand banners

eDirect Mail Advertising (eDM)

eMailing Solutions

65,000

eDM opt-in subscribers

10-15%

Average eDMopen-rate

Key Figures and Subscribers

Source: iContact

CEOs/Presidents

Managers

Involved with product/service acquisition

Hold Bachelor degrees

Earned a Master’s degree

Originate outside the U.S.

45 years or older

Earn more than $100,000 annually

Earn more than $50,000 annually

25%

22%

82%

82%

33%

45%

50%

37%

70%

1%

Average eDMclick-thru rate

Tap the credibility and loyalty FITA enjoys from

65,000 subscribers with an advertorial in Really

Useful Sites for International Trade Professionals!, our bi-weekly

e-Newsletter.

Each issue features:

Profiles of four to five websites useful for international trade

A few sites to enliven your business day

One international job opportunity with a link to the FITA Career

Headquarters

One advertorial, presented in a brief feature article format

Click Here to view an example eNewsletter

Example advertorial:

Option 4:e-Newsletter Advertorials

Option 5:e-Newsletter Article Sponsoring and Banners

Sponsor certain articles and appear in the upper right hand corner of each issue’s feature articlesGain logo visibility with a long banner directly underneath

the introduction

Reach our 65,000 opt-in subscribers with other options for appearing in our e-Newsletter Really Useful Resources for International trade Professionals

eNewsletter Advertorialsto 65,000 subscribers

eNewsletter Banner eNewsletter Article Sponsoring

Specs • Ad Size: 200 words• May include up to three hyperlinks to your website• FITA provides email addresses of all click-thrus• Deadline: Copy and logo art must be received at least 2 business days prior to release

Ad Size: 470x50 pixelsFile Size:<100k• Format: GIF• Animation accepted• Link directly to your website• Located directly under introduction

• Ad Size: 120 x 60 pixels• File Size: < 15K• Format: GIF• Animation accepted• Link directly to your website

Two article options:‘Our featured country’‘Really Useful Sites’

Rates $800 per advertorial $600 $400 each sponsored article

Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.

eNewsletter Advertising Rates

For more information please contact : Kimberly COHEN kimberly.cohen@fitaonline.org

Gain direct access to a loyal pool of readers

interested in international trade! Your email

message will be distributed to 65,000 opt-in

subscribers of our bi-weekly newsletter .

Content can be designed in HTML by you and

supplied to us for distribution

A brief introductory message from FITA is added

A concluding tag notice of conformance to the

CANSPAM Act with an opportunity to opt-out

of future email advertising is included

Example eDM:

Option 6:eDirect Mail Advertising(edM)

Option 7:Send an eDM to our 450+ Member Associations

Choose a target audience of 1,000 decision makers in international trade with an electronic direct mail specifically to our 450+member associations:

Click here to search and view the FITA Directory.

•World Trade Centers and Councils;• International Trade Associations• Chambers of Commerce•International Logistics focused Associations• International Trade Support Associations - small business development centers/ organizations, etc. •Exporter Support Associations•Professional Associations

Possibly reach thousands of potential clients by encouraging these associations to multiply the message to their respective members

eMailing Solutions Advertising Rates

For more information please contact : Kimberly COHEN kimberly.cohen@fitaonline.org

eDirect Mail Advertising to 65,000+ opt in subscribers

eDirect Mail Advertising to 1,000 executives of 450+ Member Associations

Specs • Ad Format: HTML• Animation accepted• FITA routes the EDM for you• FITA provides email addresses of all click-thrus• Deadline: File must be received at least 2 business days prior

• Ad Format: HTML or Text – specified by client• Animation accepted• FITA routes the EDM for you – either as text or attachment for forwarding. Negotiable.• FITA provides email addresses of all click-thrus• Deadline: File must be received at least 2 business days prior

Rates $2500 per mailing $500 per mailing

Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.