Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |

Eloqua – a Better Idea

Campaigns

Automated/Nurturing/Drip/

Triggered

Reporting

Multi-Channel

Data

ManagementTargeting/

Segmentation

Scoring

Sales

Enablement

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |

Eloqua – a Better Idea

- Multiple data sources

- Clean, Standardize & Dedupe

- Provide great data for Segmentation

Data Management

- Easy UI to target based on:

- Customer profile data

- Customer engagement (DBL) data

- Account-based Marketing

- Personalization & Dynamic Content

Targeting/Segmentation/Personalization

- Choose channels based on customer

preferences

- Leads to better engagement

- Email, SMS, Social, Direct Mail, CC

All Channels Supported

- At the Customer & Account Level.

Lead Scoring & Management

- Automated lights-out:

Welcome/Reactivation/Renew…

- Nurture campaigns 4X engagement

- See entire campaign flow on

Campaign Canvas

- Scalable from SMB to Enterprise

Campaigns

- OOTB integrations with major CRM systems

- Provide MQLs to Sales with summary of

their DBL/Activity

- Enable Sales to use Marketing-branded

emails to send to clients

Sales Enablement

- Close the loop with Dashboards and

effectiveness reporting.

Reporting

Campaigns

Automated/Nurturing/Drip/

Triggered

Reporting

Multi-Channel

Data

ManagementTargeting/

Segmentation

Scoring

Sales

Enablement