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Oracle Marketing CloudEloqua 10 Summer Release June/July 2014.

A presentation delivered in Sydney, Australia on Thursday 7th August, 2014

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Tonight’s Agenda

• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement

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Template Design & Management

Greater control over email templates, their administration and the ability to edit them by end-users.

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Template Design & Management

• Control branding with the new template capabilities. Create emails with lockable sections and enable editable sections.

• Ability to upload and modify emails and landing pages created outside of Eloqua.

• Propagate changes to all emails using the same

template.

Other design updates:• automatic resizing of

overlapping components.• images and other elements

resizing, sit outside editing areas.

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This is cool because…

✓ You can ensure brand guidelines are followed.

✓ It suits marketers in multiple locations/varying skill levels.

✓ Of the ease of use and consistency of user experience.

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Improved Editing & Previewing

This feature is activated by logging a Service Request with

My Oracle Support.

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Improved Editing & Previewing

• Upload & modify Emails & Landing Pages which were created outside of Eloqua i.e. Adobe.

• You now have the ability to edit using HTML or the Eloqua Editor.

• Make inline visual edits to assets, which can be modified via live preview or HTML source.

• BETA: Mobile preview shows content on a standard 960x640 screen.

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This is cool because…

✓ Gives designers full HTML control and non-technical users ease of editing.

✓ Great for different skill sets: designers full HTML and non technical users.

✓ Mobile benefits - coming in Sep/Oct 2014

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Content & Campaigns

New Simple Email Campaigns uses a wizard to quickly send a single email

to a single segment in 5 minutes.

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Content & Campaigns

• AppCloud Content - Personalised Content: Embed content in emails and landing pages from external sources (RSS feeds, recommendation engines).

• Campaign Review & Approval Efficiency: Create approval workflows to review campaigns before launch.

• Simple Email Campaigns: Send a simple batch email and monitor performance without a workflow. (one-time emails such as newsletters, announcements.

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This is cool because…

✓ Rapid and simple campaign sends.

✓ Enhanced integrity around campaign approvals prior to campaign launch.

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Unified Marketing Calendar - Oracle Content Marketing

Greater insight for the Marketing Team as they work jointly on a range

of Campaigns across multiple channels.

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Unified Marketing Calendar

• To include all Eloqua activity (Not SRM/Responsys).

• Greater visibility of activity: Shows emails scheduled for a certain date and time, draft emails/campaigns.

• Efficiently manage tasks through a multiple approval workflow feature: improved role-based access features and commenting on assets for collaboration.

• Manage across business units: manage multiple workflows, projects personas or content.

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This is cool because…

✓ It is a visual take on upcoming campaigns via a Calendar format in Eloqua.

✓ It’s perfect for management of larger or enterprise size marketing departments.

✓ It combines functionality from Oracle Content Marketing

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Marketing Operations Centre

One place for the Eloqua Administrator to see that everything

is as it should be.

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Marketing Operations Centre

• Eloqua dashboard reflecting key service instrumentation, monitoring and alerting.

• Actionable view of logs and messages (lead scoring, bulk API usage).

• Enable/disable Eloqua related services to allow

for maintenance, testing, etc.

• Accessible via the SETTINGS object:

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This is cool because…

✓ More control over key Eloqua functions.

✓ Greater visibility for the Eloqua Administrator.

✓ An extension of www.trust.eloqua.com

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Storing Contacts with no

Email Address

This feature is activated by logging a Service Request with

My Oracle Support

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Storing Contacts with no Email Address

• Store contacts without an email address.

• A Service Request must be logged with My Oracle Support to activate this feature.

• Configuration is required - documentation is available on Topliners.

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This is cool because…

✓ It’s great for directing contacts to non-email related activity, e.g. Direct Mail, SMS, Social, Events and Online.

✓ It uniquely matches contacts on the CRM ID.

✓ Eloqua & your CRM can be a one-for-one match.

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Integration to Drive Campaigns

Start using Big Data and the insight it brings to drive aspects of

your campaigns.

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Integration to Drive Campaigns

• New Appcloud Developer Framework - makes building apps even easier.

• AppCloud Actions - Trigger ‘actions' in external systems from a campaign step. Automate processes outside of Eloqua in the campaign flow. (e.g. Send SMS, send print mail, register for webinar).

• AppCloud Audiences - External systems to push contacts into your campaign, embed steps in the Campaign Canvas.

• AppCloud Decisions - Control campaign flow using data in external systems. Data to define branching logic in campaigns.

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This is cool because…

✓ It enables marketers to leverage the Digital Marketing Ecosystem.

✓ You can send a printed mail and drive people to an online registration page for a webinar.

✓ Contacts who attend an event or make a purchase can be pushed into a Campaign.

✓ It enables decisions based on social activity, video engagement, purchase history and more.

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Enhanced Activity Tracking

This feature is currently in BETA release only and is

available by logging a Service Request with

My Oracle Support

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Do you know what I’m doing?

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Enhanced Activity Tracking

• Third party cookies can be blocked by default. Up to 40% are deleted or blocked.

• Improve digital body language by adding tracking scripts to your web page to enable first-party cookies. (now supported).

• Mobile web visits (Sep/Oct) secure web pages, non-branded links.

• Limitations: Not possible to track digital body language across multiple domains (e.g. oracle.com. eloqua.com)

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This is cool because…

✓ It delivers improved activity tracking.

✓ With greater insight you can personalise more of your campaigns.

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Profiler Interface Enhancement

More information to help Sales & Service gain greater insight into the

Digital Body Language of your prospects & customers.

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Profiler Interface Enhancement

• More details captured, including: Email address, photo (pulled in via Gravatar or Twitter handle),lead score, external activity (social, video).

• Ability to see contact’s activity in graph view by custom dates.

• Provides insight into behaviour for a specific time period.

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This is cool because…

✓ It helps drive Sales & Marketing alignment.

✓ It’s a simpler/more visual - familiar stream view.

✓ As you increase your content marketing - scores & external activity (social/video) can be included.

✓ You can search on specific activities.

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In Summary

• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content

Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement

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Q&A

Marketing Cube Pty LtdLevel 3, 85 William Street, Darlinghurst, NSW, 2010Australia

Ph: 02 8244 0007www.marketingcube.com.au

@MarketingCube

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College

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