THE POWERFUL

SOLUTIONeasyHRA&

ELEVATE YOUR BENEFITS

Integrated health reimbursement arrangements (HRAs)

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WITH HRAs

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.

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HOW HRAs WORK:HRAs are employer-owned accounts that are used by employees for specific medical expenses, such as deductibles, copayments, coinsurance, dental or vision. Contributions are made solely by the employer and unused funds are returned to the employer at the end of the plan year or may be rolled over to a subsequent plan year.

Blue Cross and Blue Shield of Massachusetts and HealthEquity deliver a fully integrated approach to consumer-directed healthcare that combines industry-leading health reimbursement arrangements (HRAs) with your health plan design. It’s a solution with easy enrollment, less paperwork, and hassle-free claims. HealthEquity is an independent and separate company partnering with Blue Cross to administeryour HRA.

It also means simplified account management; online tools, resources and education; plus the dedicated service and support that distinguishes our offerings.

consumer-directed healthcareAn easier approach to

HRA Eligible expensesEmployer

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Copyright © 2019 HealthEquity, Inc. All rights reserved.

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Maximize benefits offerings With today’s competitive work force, exceptional benefit packages are vital to securing key talent. An HRA-enhanced health plan, supplemented with employer funds, maximizes benefits offerings while maintaining cost control.

Flexibility HRAs can be customized to fit your specific benefits strategy. You can determine the employer-funded amount, types of expenses allowed and eligibility requirements.

Encourage wellness Motivate employees to develop healthy behaviors by offering an HRA that provides an incentive for good lifestyle choices. You can reward preventative care, smoking cessation, prenatal care or other initiatives your company is passionate to promote.

Cost control Employer HRA contributions are tax-deductible. In addition, HRA funding remains under the administration of the employer and unused funds are returned at the end of each year.

Easy transition to consumer-directed healthcare HRAs are an approachable way to introduce the concept of consumer-directed healthcare to employees who are accustomed to traditional health plans. Employers are able to ease an employee’s personal responsibility for a high deductible.

Why HRAs?

Copyright © 2019 HealthEquity, Inc. All rights reserved.

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OUR ADVANTAGE

Helpful support for our members is available every hour of every dayOur team of specialists based in Salt Lake City are available 24 hours a day, providing members with the tools and information they need to optimize their reimbursement accounts.

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Easy executionComplete data integration between HealthEquity and Blue Cross enables convenience before, during and after enrollment.

Powerful resourcesInsightful support and education for partners through HealthEquity’s employer support team, employer web portal, and other tailored tools.

ConvenienceEmployers and members benefit from proprietary web capabilities featuring online payments and integrated claims data.

Compelling insightWe understand healthcare consumers and speak effectively to their values and experiences. Our tailored communications provide a clear, positive message that engages employees and increases understanding.

As experienced partners of integrated health accounts, Blue Cross and HealthEquity offer a unique customer experience that is powerful and easy. As your partners, we deliver:

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Account mentors

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COMPLETE INTEGRATIONThe unique relationship between Blue Cross and HealthEquity allows for true data integration. Unlike most other health account administrators who claim to have

“integration,” our solution is complete. Our proprietary technology allows claims, eligibility, and other data to be imported directly into our flexible system. This results in a smooth experience with less paperwork and powerful tools.

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• Medical plan• Pharmacy benefits• Dental• Vision• Transparency tools• Wellness programs

• Payroll• Eligibility• Enrollment• Group setup• Elections

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HealthEquity receives group application

TIMELINE

We’ll take you there. HealthEquity’s streamlined process makes implementing reimbursement account products easy for employers. Our powerful technology and expert implementation team ensure a flawless launch, with three easy phases:

3. GO LIVE

1. PREPARATION 2. INTEGRATION

HealthEquity creates individual accounts for each employee

Employer welcome communication is sent

HealthEquity sends welcome materials to employees

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HealthEquity creates the employer portal

Blue Cross sends group setup and employee eligibility to HealthEquity

Employer sends employee health plan enrollment to Blue Cross

Employer selects Blue Cross with HealthEquity HRA

PREPARATION

INTEGRATION

GO LIVE

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Copyright © 2019 HealthEquity, Inc. All rights reserved.

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Offer the HealthEquity advantage today.Maximize your benefits offerings with an HRA. To get started, contact your Blue Cross representative or call HealthEquity at:

Let’s go!

866.382.3510

Copyright © 2019 HealthEquity, Inc. All rights reserved.

BCBSMA_Elevate_your_Benefits_Sept_2019

HealthEquity mobile app1 available for FREE at:• Apple® App Store® • Google PlayTM

15 West Scenic Pointe DriveDraper, UT 84020info@healthequity.com | www.HealthEquity.com

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