Elements Of A Personal Brand V3

[email protected] 610-316-3563 1

Elements of a Personal Brand

GVFHRA In Transition GroupSept. 14, 2009Cindy Howes


Best Brand of Car


What is a Personal Brand?

A way to communicate value specific to an individual’s unique traits and experiences

For more info check out: MillennialConsultants.com and this article on FastCompany.com http://www.fastcompany.com/magazine/10/brandyou.html

http://www.fastcompany.com/magazine/10/brandyou.html


Unique MessageThe unique proposition that you bring to the table is sometimes hard to see.

It’s not just what you do – it’s who

you are.


360° Reach™ Branding

Created with assessment from Career Distinction by William Arruda and Kirsten Dixson

Self Image

AttributesIntelligent, trustworthy, collaborative, supportive

SkillsCoaching, establishing thought leadership, visioning

CarsHonda, Volvo, concept car, hybrid

CerealGranola

Self Image

AttributesIntelligent, trustworthy, collaborative, supportive

SkillsCoaching, establishing thought leadership, visioning

CarsHonda, Volvo, concept car, hybrid

CerealGranola

Colleague’s Opinion

AttributesIntelligent, confident, energetic, dependable

SkillsCoaching, organizing, building relationships/relating to others

CarsBMW, Jaguar, Maserati, Porsche, Saab

CerealRice Krispies

Colleague’s Opinion

AttributesIntelligent, confident, energetic, dependable

SkillsCoaching, organizing, building relationships/relating to others

CarsBMW, Jaguar, Maserati, Porsche, Saab

CerealRice Krispies


Cindy’s Personal Branding Statement• Inspiring individuals and organizations to

co-create their emerging futures– Through cutting-edge thinking and insightful

coaching in a global, inclusive, collaborative community

– With authenticity and high integrity

These are recurring themes that should be in an elevator speech, but not the speech itself.

These are recurring themes that should be in an elevator speech, but not the speech itself.


Brand Instruments: Business Cards

Used to create a memory trace and provide contact infoLogo, font & design—need to be distinctive and represent brand wellInformation is the right info? Is it clear and easily read?Are you using the space well?


Brand Instruments: Resume

Quantifiable accomplishments Tailored toward your desired positions Action-oriented verbs aligned to your

brand Look and feel of your brand

“It’s who I am and what I have to offer, not just what I’ve done.”

Melody Evans

“It’s who I am and what I have to offer, not just what I’ve done.”

Melody Evans


Brand Instruments: Bio/Profile

Well crafted story--as told by your best friend Humanizes the barebones work history Highlights your brand strategy More personable than a resume/great on a website

Well crafted story--as told by your best friend Humanizes the barebones work history Highlights your brand strategy More personable than a resume/great on a website


Brand Instruments: Website

Showcases you and your accomplishments Fleshes out your brand with logo, font, style, picture, bio User driven, low-pressure information and it’s available 24/7!! Can be used to generate credibility and “expert” status

Showcases you and your accomplishments Fleshes out your brand with logo, font, style, picture, bio User driven, low-pressure information and it’s available 24/7!! Can be used to generate credibility and “expert” status


Brand Instruments: Social Networking Sites

Builds online reputation Strengthens your brand by growing an organic followingGenerate and co-opt trendsManage Google search resultsBuilds and grows online and in person networksGlobal & Interactive


Brand Instruments: Photographs

Image sized for each use (linked in, facebook, website, twitter) Background enhances rather than detracts from the image/brand Lighting brings out facial features Respects your brand


Brand Instruments: Networking

Build relationships and communicate brand messagesGive back or pay-it-forwardWhere will you find your hiring managers or clients?Grow thyself!Speaking is a special opportunity to project your brand


Brand Instruments: 15 Second “Elevator” Speech

• Four Parts Your Name Your Occupation What makes you unique? Question to bring the conversation back to the

other person

Adapted from www.15secondpitch.com


Integrated Personal Branding

[email protected] 610-316-3563

Elements Of A Personal Brand V3

Documents

Transcript of Elements Of A Personal Brand V3