BRAND ELEMENTS

Presented ByGroup 8

Sana NabiKirti Siddapur

Rohan NairMandanna T.M.

Sudipta SarAnil Jhinjha

ABOUT THE COMPANY : PARLE ARGO

• Mumbai based company• Marketer of largest selling biscuit – Parle G• Categories operate : Beverage Biscuit & Snacks Confectioneries

ABOUT THE COMPANY : PEPSI

• Established in 1890• Brands : Pepsi – Cola Frito Lay Tropicana Quaker Gatarode

LMN

NAME LMN

LOGO

NIMBOOZ

NAME NIMBOOZ

LOGO

NAME ATTRIBUTESEASE OF SPELLING

DISTINCTIVE

FAMILIARITY & MEANINGFUL

SLOGAN

LMN• EMERGENCY LEMON

REFRESHER

NIMBOOZ• 'EKDUM ASLI INDIAN'

PACKAGING : LMN

PACKAGING : LMN

Kingfisher v/s Fosters

BEER

About Kingfisher as a brand

• Largest Indian Beer Brand/market share(29%)

• Varied brand associations

• One out of every 4 bottles of beer sold every second in India

• Available in 52 countries across the globe

About Foster’s as a brand

• Rights to the brand are owned by SaBMiller

• Competition from Carlton Draught/Victoria Bitter

• Lucrative Sponsors for major events

• Australian Imagery to the brand

Brand Elements -Kingfisher

• Name : Kingfisher (Abstractness)

• Slogan : King of Good Times

• Jingle : Ooh La la la Le –yo

• Logo :

Brand Elements

• Name : Foster’s Beer

• Slogan : Australian for beer

• Logo :

Packaging - KF

Packaging -Fosters

THANK YOU