The Elegance of Being The Elegance of Being GreenGreenPresented by:Presented by:Kathryn Alexander, President, CEOKathryn Alexander, President, CEOEthical Impact LLCEthical Impact LLC

Sustainable?Sustainable?

The Earth The Earth has been has been around for around for about about 3,800,000,03,800,000,000 years.00 years.

Sustainable?Sustainable?

Humans Humans have have been on been on the the planet for planet for about about 5,000,005,000,000 years0 years

Sustainable?Sustainable?

We have We have always been always been able to eat able to eat anything and anything and drink water drink water anywhere – anywhere – UNTIL about UNTIL about 500 years 500 years ago.ago.

Sustainable?Sustainable?

WHY WHY not not now?now?

Sustainable?Sustainable?

Will we be here for the Will we be here for the next 10,000 years?next 10,000 years?

Working with Natural Working with Natural LawLaw

““The real challenge isn’t to be The real challenge isn’t to be less bad or to slow the rate of less bad or to slow the rate of deterioration, but to actually build deterioration, but to actually build the regenerative capacity of the the regenerative capacity of the living systems that sustain the living systems that sustain the human experiment – and to make human experiment – and to make that a that a normalnormal consequence of consequence of doing business.”doing business.” Gil Friend Gil Friend

Natural LawNatural Law

Nature runs on Nature runs on sunlight.sunlight.

Nature uses only Nature uses only the energy it the energy it needs.needs.

Nature has Nature has no no waste.waste.

Nature fits form Nature fits form to function.to function.

Gil Friend – The Truth About Green Business

More Natural LawMore Natural Law

Nature rewards Nature rewards cooperation.cooperation.

Nature banks on Nature banks on diversity.diversity.

Nature depends Nature depends upon local upon local expertise.expertise.

Nature taps the Nature taps the power of limits.power of limits.

Gil Friend – The Truth About Green Business

Becoming GreenBecoming Green

Energy, water Energy, water and waste – low and waste – low hanging fruithanging fruit

Ray Anderson – Ray Anderson – InterfaceInterface

BiomimicryBiomimicry

Motivating your Motivating your workforceworkforce

Steps on the JourneySteps on the Journey

BioBased Raw BioBased Raw MaterialsMaterials

BiomimicryBiomimicry

Carbon NeutralCarbon Neutral

ClimateClimate

Employee Employee engagementengagement

EnergyEnergy

Life Cycle Life Cycle AssessmentAssessment

WasteWaste

Closing the Closing the LoopLoop

Supply ChainSupply Chain

InnovatonInnovaton

A small and well-known outdoor gear manufacturer, Pacific Outdoor A small and well-known outdoor gear manufacturer, Pacific Outdoor Equipment (POE), sponsored a real-life design challenge: to use Equipment (POE), sponsored a real-life design challenge: to use biomimicry tools and principles to design a specialized backpacking tent. biomimicry tools and principles to design a specialized backpacking tent. The Biomimicry Institute created the interdisciplinary and collaborative The Biomimicry Institute created the interdisciplinary and collaborative design team of university students and faculty, and facilitated the design team of university students and faculty, and facilitated the design process throughout the semester-long project, from idea to design process throughout the semester-long project, from idea to prototype. (The product is presently sold by POE). The second student prototype. (The product is presently sold by POE). The second student biomimicry design challenge will start in the spring of 2010.biomimicry design challenge will start in the spring of 2010.

AskNature.org

A cartoon circulating during COP15 climate A cartoon circulating during COP15 climate negotiations last month showed a climate denier negotiations last month showed a climate denier in the audience gesturing to a screen at the front in the audience gesturing to a screen at the front of the hall that listed "Energy Independence. of the hall that listed "Energy Independence. Preserve rainforests. Green jobs. Livable cities. Preserve rainforests. Green jobs. Livable cities. Renewables. Clean water, air. Healthy children. Renewables. Clean water, air. Healthy children. Etc, etc."Etc, etc."

"But what if it's a big hoax," the skeptic grumbles, "But what if it's a big hoax," the skeptic grumbles, "and we create a better world for nothing?""and we create a better world for nothing?"

Indeed. What if!Indeed. What if!

Ethical Impact LLCEthical Impact LLC

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