Corus Colors

Pre-finished steel

Electrolux Case Study

Further advantage

With the supply of pre-finished steel now in place Electroluxcontinued to gain further advantage from its relationship withCorus through the co-development of a product traceabilitysystem. Unique barcodes, containing coil identities and otherinformation are given to each pallet of material.

The system's real value comes when products are delivered toElectrolux, who scan the barcodes into their systems as andwhen they use each pallet of pre-finished steel. Consequently,this consignment stocking approach keeps an accurate recordof usage & product history and even facilitates automaticinvoicing as and when the stock goes through the process.

First class rating

Following the first 6 months of supply, Electrolux haveawarded Corus Colors with a Q rated supplier classification.This rating can only be achieved for suppliers who haveconsistently achieved 100% service levels with no rejectionsor delivery failures.

Motiva™ Pre-finished steel for Domestic Appliances

www.corusconsumerproducts.com Consumer Products enquiries +44 (0)1495 724321

“Due to the early involvement in theproject of the relevant personnel in thesupply chain from both Electrolux andCorus, the project was implemented ontime and trouble free and has provideda benchmark for further pre-finishedsteel supply in the future. Electroluxand Corus are now investigating furtheravenues of trading which we areconfident will bring benefits to bothparties.”

For advice or technical enquiries contact; Corus Colors Consumer ProductsTafarnaubach WorksTafarnaubach Industrial EstateTredegarSouth WalesNP22 3AAT: +44 (0)1495 724321F: +44 (0)1495 711623 E: consumer.products@corusgroup.com

Corus ColorsteelsT: +44 (0)1902 484000F: +44 (0)1902 484279E: colorsales@corusgroup.com

For other literature or case studies contact;Colorcoat Connection® helplineT: +44 (0)1244 892434 F: +44 (0)1244 836134

Motiva is a trademark of Corus. Copyright 2006 Corus

Steve Evans also commented;

Motiva™ Pre-finished steel for Domestic Appliances

www.corusconsumerproducts.com Consumer Products enquiries +44 (0)1495 724321 www.corusconsumerproducts.com Consumer Products enquiries +44 (0)1495 724321

Case StudyElectroluxCounty Durham

Motiva™ Hot

Electrolux switches smoothly to pre-finished steel

Electrolux is the world's leading manufacturer of kitchen andcleaning appliances and equipment, with yearly sales of over55 million products. Its production facility in SpennymoorCounty Durham, which recently received a £7m investmentpackage is where the company produces a significantproportion of its free-standing cooker range.

As part of on-going process improvement at the plant,Electrolux began considering pre-finished steel as analternative to the post-painted material it had historically used for cooker sides.

This innovation came as part of the company's commitment to constantly improving and streamlining its manufacturingprocesses and saw Electrolux switch its annual 1,000 tonnespre-finished steel requirement to Corus.

Aware of the efficiency benefits of using pre-finished steel,Electrolux began working with Corus to develop a materialwhich would meet their requirements. They initially requested aproduct for their white cookers which would be suitable forpiercing, bending and provide high scratch resistance. Corusrecommended Motiva™ SE White which met this criteria.

Sector: Domestic Appliances

Distributor: Colorsteels

Corus Products used:

Motiva™ SE from Corus

White and Black

Motiva™ SE from Corus

Motiva SE is a high quality pre-finished steel productconsisting of a metal substrate with a textured basecoat andenhanced anti-corrosive properties and a smooth pigmentedtopcoat. The product combines a structured aesthetic finishwith a smooth touch, popular in the domestic appliancemarket as well as having very high scratch resistance.Furthermore, the product is capable of 500 hrs salt spray oncold reduced steel, which is the result of a recent innovationproject from Corus.

A further opportunity came soon afterwards when Electrolux,now benefiting from the additional savings in labour and timefrom using pre-finished steel, decided to take full advantage ofthe product by also using it for the black cooker sides of itsincreasingly popular range of stainless steel fronted cookers.

Recent market trends towards stainless steel and colourcombinations have required Corus to develop a new finish for Electrolux. Conscious of the simultaneous need for a highscratch resistant product, Corus recommended Motiva SEBlack, a textured high gloss black product.

The Motiva Hot range of pre-finished steel from Corus isspecially formulated for domestic appliances that havesuperior heat resistant requirements. These include oveninteriors, external casings, oven splash backs and microwaveovens. The range of pre-finished steel from Corus alsoincludes Motiva Cold and Motiva Wet products.

Electrolux’s Spennymoor plant's conversion from using post-paint to pre-finished steel progressed smoothly and involvedElectrolux making only minor tooling modifications to itsequipment.

In terms of supply, Motiva SE white and black is produced atCorus Colors’ Tafarnaubach site in South Wales. From here,the material is supplied to distributor Colorsteels, where it isslit and blanked. The pre-finished steel is then pressed intothe shapes required for individual cooker models byElectrolux.

Electrolux’s Purchasing Manager Steve Evans stated;

“Electrolux Spennymoor discussed theaesthetic suitability of the colour andfinish with our sales and marketingteam and in parallel conducted the fullrange of in house tests on the productfrom Corus which in both casesresulted in full project sign off.”

Motiva™ Pre-finished steel for Domestic Appliances