Elc200day9

3-1

Elias M. Awad

Third Edition

ELECTRONIC COMMERCE

From Vision to Fulfillment

© 2007 Prentice-Hall, Inc

ELC 200 Day 9

3-2© 2007 Prentice-Hall, Inc

Agenda• Questions from last class?• Assignment 2 Corrected

– 12 A’s, 3 B’s, 2 C’s, and 1 non-submits • Assignment 3 Posted

– Due March 1 @ 12:35PM• Quiz 2 will be on March 8

– Chapter’s 4, 5, 6– 20 M/C @ 4 Points each – 4 short essays @ 5 Points each– 1 extra credit question for 5 Points– 50 mins, Open Book, Open Notes

• Possible Extra Credit questions– Where’s my name? – 1st dot com IPO– Who’s this guy? >>>

• Finish Discussion on Hosting your Web Site

3-3

Elias M. Awad

Third Edition

ELECTRONIC COMMERCE

From Vision to Fulfillment

© 2007 Prentice-Hall, Inc

Hosting Your Web Site


The focus of this chapter is on several learning objectives• ISPs and the services they offer

• How to choose an ISP

• How to register a domain name

• Role of application service providers

• How to select an ASP to suit your needs


Terms to Know

• Internet Service Provider (ISP) : company that connects customers with PCs and browsers to the Internet

• Virtual hosting : a company with its own domain name, hosted by an ISP to conduct business via the Internet

• Virtual domain : a company with its own domain name, hosted by an ISP to conduct business via the Internet

• Domain name : a company’s identifier in cyberspace


Why Use an ISP?• Most client organizations are anxious to go on the Internet

without questioning the reliability of the ISP that can accommodate their Web site

• There is more to deciding on an ISP than price:– Technology– Staffing– Speed– Amount of congestion

• Resources to host your own Web site:– Hardware - A Web server, communication gear, and a

special router: $5,000 to $18,000 a year• http://www.dell.com/content/products/category.aspx/servers?c=us&cs=04&l=en&s=bsd&~ck=anavml

– Communications - Typically a T1 or fractional T1 line:

$8,000 to $12,000 per year• http://www.speakeasy.net/business/

– Staff - At least a Webmaster, a Web designer, and a help desk: $45,000 to $80,000 per year

– Total - $58,000 to $110,000 per year

http://www.dell.com/content/products/category.aspx/servers?c=us&cs=04&l=en&s=bsd&~ck=anavml

http://www.speakeasy.net/business/


The Infrastructure of an ISP Provider• Your company Web site has to be stored on a

Web server that is always connected to the Internet by a high-speed link

• An ISP should provide:– Standby electric power as backup to keep the site

available in the event of a blackout.

– Redundant fault-tolerant servers to ensure that your Web site will continue in the event of a hard drive or a server breaks down.

– Redundant communications lines to keep your site active in the event a phone line or a router goes down

– One or more firewalls to protect your Web site from hackers or unauthorized access.


Web Site Infrastructure


Types of Service Providers• Internet service provider (ISP) : a specialized

business that offers Internet access

• Applications service provider : offers packaged software for lease online

• Wireless application service provider (WASP) : a company that offers untethered applications; hosting, developing, and managing applications are similar to that of an ASP

• Business service provider (BSP) : and Internet service developer that rents only its own proprietary applications via the Web

• Whole service provider (WSP) : a service provider that packages a selection of BSP applications for distribution online


Types of Web Hosting Services

• Web Hosting : providing, managing, and maintaining hardware, software, content integrity, security, and reliable high-speed Internet connections

• Four types of Web hosting services:– Dial-up access– Developer’s hosting

– Web hosting only

– Industrial-strength hosting

• http://www.top-10-web-hosting.com/?wcw=google

http://www.top-10-web-hosting.com/?wcw=google


From you to the ISP

• Winsock TCP/IP protocol stack on PC separates message into packets

• Packets converted to analog format by modem

• Analog signal sent over ordinary telephone line

• Receiving modem coverts from analog back to digital

• ISP sends from its computer to a dedicated connection to some bigger ISP


The Backbone of the Internet

• Backbone: a cluster of competing companies called network service providers.

• Backbones a usually fiber optic trunk lines with extremely high bandwidths.

• Backbones connect major network nodes and allow smaller ISPs access to the internet

• One NSP (Sprint) backbone map of USA

http://www.nthelp.com/images/InternetMCI.jpg


Packets, Routers, and Routes on the Internet


Internet Service Providers


Internet Backbone from UUNET


Selected Connection Types, Features and Speed (costs are estimates)


ISP Structure and Services

• ISPs connect to NSPs

• Two types of ISPs

– Facilities-based ISPs have significant start-up costs associated with hardware and software purchases and Internet access leases

– Virtual ISPs do not have any of these costs– Marketing and sales to generate new

customers• Residential customers• Commercial customers• Public customers


ISP Services

• An ISP provides a variety of service - the expectations of any customer are for main services to include:

– Domain name server (DNS) : a repository where the domain name for each ISP is stored

– E-mail : the most commonly used service on the Internet

– Radius server : a network access server that authenticates a user’s ID and password and triggers accounting to complete the customer’s chargeable session


ISP Optional Service

• World Wide Web server

• File transfer protocol (FTP)

• Internet relay chat (IRC) : a text-based chat service, where users connect to a local server as part of a larger network of IRC servers

• News Server

• HTTP proxy service• A minimum of two servers of each type are

needed to launch a start-up ISP


Technical Services

• A T1 line is a digital carrier line that transmits digital signals at 1.544 Mbps

• A T3 line transmit digital signals at 44,736 Mbps

• Fiber-optic-based Internet :– OC-3 155.52 Mbps $12,000/month + carrier– OC-12 622.08 Mbps $30,000/month + carrier– OC-768 40 Gbps Don’t ask!

• A broadband connection on the Internet means many times the speed of the old dial-up service via modems


Technical Services (Cont’d)

• Four types of broadband available for home access are:

– Cable modems– Digital subscriber line (DSL)

– Fiber-optic networks

– Wireless technology


Factors In Choosing an ISP

See Questions to AskOn page 144 & 145


Major Consumer Problems with ISPs• Paying with a Debit Card

• Technical support that turns out not to be free

• Dialing a number to connect to the ISP that is not a local call– Long distance charges

• Trouble canceling an account

• Identity theft and the problems that ensue– Phake phree ISP’s


Checking out an ISP

• Find someone with experience who’s been using the ISP for at least three months and ask how good they find the service

• Find out the number of users the ISP has in your area and the number of modems in use at the ISP

• Find out the pipe each ISP uses to the Internet

• What is the number of employees the ISP has and the range of service it offers?


ISP Rating Sites

• http://reviews.cnet.com/ISP_buying_guide/4520-7606_7-728424-1.html

• http://www.webhostingratings.com/

• http://www.hostcompare.com/index.htm

• http://www.webhostinginspector.com/

http://reviews.cnet.com/ISP_buying_guide/4520-7606_7-728424-1.html

http://www.webhostingratings.com/

http://www.hostcompare.com/index.htm

http://www.webhostinginspector.com/


Trends

• Growing trend toward no-fee and cut-rate Internet services

– Microsoft’s Hotmail

– GMAIL from Google

– NetZero Inc., has close to 2 million registered users

• The business of free ISPs is uncertain

• ISPs generate brand loyalty through portal services

• Speed is what everyone wants


Services to Expect From ISP

• Register you domain name

• Capture and forward your e-mail

• Host your Web site

• Provide technical and managerial support

• Give on-the-road support


Importance of a Domain Name

• A URL should be easy to remember and should represent what the company is all about

– Make sure the domain name is officially in your name– Consider registering the following kinds of domain

names:• One or two close names• Unique product domain name• Ideal company domain name

• A URL has three major parts:

– http:// - Internet protocol– www.virginia.edu - The domain name– /schls.html - A subdirectory of the file

http://www.virginia.edu/


Choosing a Domain Name

• List the possible domain names that fit your organization’s image, products, or services

• Ask friends, peers, employees, and others who use the Web

• Narrow the list to a few favorites

• You want to check for availability ( www.internic.net )

• If the name is not in active use, then proceed with domain name registration

http://www.internic.net/


Legal Issues When Choosing Domain Names

• Determine if the proposed domain name infringes on trademarks

• Make sure the proposed domain name does not adversely affect any famous trademark

• Register as a federal trademark with the U.S. Patent and Trademark Office

• Register the proposed domain name with InterNic or Network Solutions (NSI)

• Look for expanded top-level domain names and registries

– .arts

– .firm– .info

– .nom

– .per and .nom– .rec

– .store

– .web


Registering Your Domain Name

• Two ways to register:

– On your own– Through an ISP

• ISP charges about $50 for processing in addition to the registration fee

• Possible pitfalls:

– Overcharging– Domain name status– Backup– Contractual language


Three FAQs About Domain Names• What is involved in registering a domain name

in .com, .net, or .org?

• How long does a registration last?

• Can the registrar be changed after registering a domain name?


Definitions of Application Service Provider (ASP)• An organization that hosts software applications on its own

servers within its own facilities

• An Internet service provider that also sells application software that runs behind the Web servers at the hosting service

• Companies that sell, support, and manage applications that are hosted on the Internet on behalf of remote end users

• An extension of the ISP business offering Web-based applications as well as Internet access


Services Offered by ASP

• Owns and operates a software application

• Owns, operates, and maintains the servers that run the application

• Employs the staff to maintain the application

• Makes the application available to customers everywhere via the Internet, normally in a browser

• Bills either on a per-use basis or on a monthly/annual fee basis. In many cases, the ASP can provide the service for free or even pay the customer.


Benefits of ASP

• Outsourcing to an ASP lets the firm concentrate on its core competencies

• ASPs can keep their technical environment up-to-date

• Employ highly skilled and talented staff

• An ASP can cut monthly costs of application ownership

• Internet bandwidth shifts to the ASP


Service Level Agreement

• Service Level Agreement (SLA): a contract between the user and the ASP vendor stating the vendor’s commitments to ensure reliable delivery of information.– Limits of liability – Example: Service goes out for one day in a month?

• Refund 1/30 of monthly fee of service?

• Shaking hands is not enough.

• Successful outsourcing of any application will require accountability, performance, and remediation to be spelled out and agreed upon by all parties.


Chapter Summary

• Internet service providers (ISPs) are attractive to many companies for several reasons:– Specialized staff to manage Web sites

– High-speed connectivity to main Internet hubs

– Real physical security from power outages

– The latest technology

• ISPs can belong to one of three categories:– Large wholesale access provider

– Smaller Internet backbone provider

– Local ISP


Chapter Summary (Cont’d)

• Hosting a Web site involves three major items: hardware, communications network and qualified staff.

• There are four types of service providers: ISPs, ASPs, BSPs, and WSPs.

• The backbone of the Internet is the group of network service providers that work together to provide total interconnection.



• Shopping for a Web-hosting ISP involves:– align bandwidth

– connection availability and performance

– virtual hosting

– number of e-mail addresses allowed per account

– ISP stability and staying power– Free local access– Customer service and technical support

– ISP reliability and cost of service



• For online marketing, an ISP should be capable of:– Registering your domain name

– Capturing and forwarding e-mail

– Hosting the Web site

– Technical and managerial support– On-the-road support

• Your domain name is the “house” for your Web site, e-mail, and other e-commerce transactions

• Wireless application service provider (WASP) handles untethered applications



• ASPs are services provided through the Internet

• To consider becoming an ISP, it is important to:

– consider the target market

– services to provide– technical requirements– type of provider to be

Elc200day9

Marketing

Transcript of Elc200day9