Elastic Media Supply Chain

Eric Carson – Dalet Digital Media Systems

First, Let’s Define Cloud

Applications

Data

Middleware

OS

Virtualization

Compute

Storage

Networking

On-Premise

Applications

Data

Middleware

OS

Virtualization

Compute

Storage

Networking

IaaS

Applications

Data

Middleware

OS

Virtualization

Compute

Storage

Networking

PaaS

Applications

Data

Middleware

OS

Virtualization

Compute

Storage

Networking

SaaS

You

man

age

Ven

do

r man

ages

Ven

do

r man

ages

You

ch

oo

seV

end

or

man

ages

Media Supply Chain

Upload Portal

Contribution

Contribution

Contribution

Transcode

If Required

Metadata-AI

Collection

Packaging,

QC, Approval

Output Locations

Elasticity & Cost Rules Workflow Designer Usage & Cost Reporting

Mobility

Access tools and media from anywhere

Collaboration

Ubiquitous

Seamless

Agile/POC Approach

Adapt to New Technologies

Changing Consumption Patterns

Agility

Agile

Flexible Investment ProfilesReserve or pay as you go

PaaS marketplace billing

Cost optimizationIaaS - no datacenterbuild-out or maintenance

Financial

Value

Scalable System

More content, higher quality, more processing

Adapt to Peak Demand

Scalability

Power

Enforced security

Your content secured

Your system safe

SaaS auto-update

Safer

Security

The Value of Cloud-Based Workflows

Trend

Analysis

Number of Jobs by Package Type Completed Jobs (Time, Size, Duration)

What Makes These Solutions Shine?

Financial

Reporting

Predictive

Analytics

Tektronix

Aurora QC

Hybrid Cloud-Based Workflows &

ImplementationsEric Carson – Dalet Digital Media Systems

Hybrid Media Workflows

What Works Today?

Use Case #1Share Content and ManageApproval Workflows

Start at the Edges

Ingest & ApprovalContent Upload, QC Review,

Approval, Submission

Connectors

Metadata EnrichmentSpeech to text

Cognitive Services

SystemsMAM, DAM, PAM, CMS

Automation, Traffic System

Media ServicesMedia Processing, AQC

File Transfer, HSM

Orchestration EngineSmart Start

(Manual, Data-driven, API)

Distribution Locations

Migrating Content Ingest to Cloud

Asset Management System

High Resolution Storage

Proxy Storage

Content Upload Portal

Review and Validation tools

Collaborative tools (chat, clipbins, etc)

Streaming & Media Servers

Extension of MAM or a separate instance in

Public CloudUse multiple AZs

High-res on-premise to capitalize on existing

investments

Find

Locate what you need

by indexing user and

cognitive data

Collaborate & share

Share content with

colleagues, wherever they

are, using chat and

collaborative tools

Connect

Make content

accessible beyond

current system silos

Mobile and Web Access

Access content from

anywhere, streamed

directly from S3

Cloud Architecture

Hosting the proxy and

approval tools in the cloud

Collaborative Work across the World

Using a mobile or HTML5

client, users now have access

to content and tools literally

from anywhere.

Even in the Amazon.

One System for Multiple Sites

The same infrastructure can

be used to connect users

working from remote sites.

Empowered users

“I can now review and

editorially approve content

from my tablet, mobile, or

Web client without having to

be at my desk. This is so

much time that I save”

Mobile Access

Use a Mobile App or HTML5

page, so that users can

review content while

commuting in Tokyo Metro

Use Case #2Disaster Recovery in theCloud

Planned

Maintenance

Power or Network

failure

Cyber

threats

Natural

Disasters

Experimenting

Staging

Training

Event Coverage

Business Continuity Temporary Systems

01

OFFD

R S

ite

“At

Res

t”

DB

Media bucket

Core & Media Servers

02

STANDBY DB

Media buckets

Core & Media Servers

Sca

ling

up

04

ON

Production Site

DR

In P

rod

uct

ion

DB Media bucketsCore & Media Servers

Ingest to S3

03

ON

DB

Media buckets

Core & Media Servers

Co

nn

ecti

ng

U

sers

Down-to-zero capital investment

Replication schemes can be adapted for your

business & DR preferences

Significant savings well over 50% on the

infrastructure

No need for a physical installation

4 KEY VALUES FOR CLOUD-BASED

BUSINESS CONTINUITY

1

4

2

3

Use Case #3Media Supply Chain withBurst Capability

On-Premise Supply Chain

Incoming Content

Transcode to House Format

Full Resolution Shared Storage

QC Vendor #1

QC Vendor #2

Proxy Creation

Transcode Decision

ProxyShared Storage

QC Results

Manual QC Decision

Distribution

QC PASS – Upload file to Distribution

Email on Auto QC Fail

Your utilization of your system

Elastic Utilization

90% of capacity remain on-premise, burst to Cloud

On premise requirements without Cloud IaaS

Elastic Utilization

Hybrid Supply Chain with Cloud Burst

Transcode until Queue is Full

Full Resolution Shared Storage

QC Vendor #1

QC Vendor #2

Proxy Creation

Rule-BasedTranscode Decision

ProxyShared Storage

QC Results

Manual QC Decision

Distribution

QC PASS – Upload file to Distribution

Email on Auto QC Fail

Transcode to House Format

Elasticity ControlS3 Bucket

Incoming Content

Transcode Queue Level

Manual QC Decision

Incoming Content

Transcode to House Format

AMI VM

Full Resolution Shared Storage

QC Vendor #1AMI VM

QC Vendor #2AMI VM

Proxy CreationAMI VM

Rule-Based Transcode Decision

ProxyShared Storage

QC Status

Distribution

Auto QC Fail –Email Notify

On-Premise

Job StatusAggregation

Copy/Move Engine

Connected to AWS via DirectConnect

QC FAIL – request full resolution file

QC PASS – Copy file to Distribution

Native Cloud Supply Chain

Thank You