SMART KOLEKTIV

EMPLOYEE VOLUNTEERING PROGRAMME

Madrid, November 2011

SMART KOLEKTIV

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SERBIA - OVERVIEW

GDP pc (2010): 4016 €

Unemployment rate (2010): 20%

Government’s priorities:

EU membership

Economic stability

Infrastructure development

Support to underdeveloped regions

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CORPORATE SOCIAL RESPONSIBILITY IN

SERBIA

Low public awareness

on CSR

Philanthropy/CSR

confusion

Community pillar of

CSR by far most

developed

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SERBIAN BUSINESS LEADERS FORUM

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OUR FIRST EXPERIENCE WITH EMPLOYEE

VOLUNTEERING

ERSTE BANK VOLUNTEERING PROGRAMME

Who do we want to get on board?

How do we attract people who never volunteered

before?

What is our final goal?

2008: Volunteering day for top management of the

Bank

2011: One annual volunteering day, two regional

volunteering days a year, individual volunteering –

financial literacy for underprivileged groups 6

OUR BELGRADE

2011

14 companies

10 locations

550 volunteers

2010

10 companies

8 locations

400 volunteers

2009

8 companies

7 locations 250 volunteers

3 years of Our Belgrade in figures

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GROWING INITIATIVE

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TIME BANK – SKILLS

BASED

VOLUNTEERING

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40 young entrepreneurs matched with mentors – top managers in member companies of the Business Leaders Forum

BUSINESS

MENTORSHIP FOR

YOUNG

ENTREPRENEURS

INTERNATIONAL PARTNERSHIPS

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EUROPEAN EMPLOYEE VOLUNTEERING AWARDS 2011

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BENEFITS FOR COMMUNITY ORGANIZATIONS

•New perspective on old issues

•Access to resources

•Building partnerships

•Communicating your cause

POTENTIAL CHALLENGES

Reputational risks

Limited autonomy

Conflict of interests

Exhausting your resources

Challenges in implementation

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Assess the current

situation

Write a

policy

Set

objectives

Allocate

resources

Gain

support

Consult and

involve

employees

Recruit

volunteersRecognize

Monitor and

evaluate

DEVELOPING A SUCCESSFUL EMPLOYEE

VOLUNTEERING PROGRAMME – ARE

CORPORATE VOLUNTEERS ANY

DIFFERENT?

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Thank you!

svetlana@smartkolektiv.org