Ei social media-event_05.03.13
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Transcript of Ei social media-event_05.03.13
Today’s agenda
8.30am – Getting social, coffee and croissants
8.50am – Why social media?
9.00am – Creating a social media strategy
9.20am – Sagicor – what works for us
9.40am – Social Media – BMS, a broker’s view
10.00am – Q&A
10.20am – Summary and what next…
Why Social Media
Build your brand
Communicate
Engage
Marketing
97% of marketers use it, but less than 10% CEOs
90% trust views of people they know, 14% adverts
Play video >
Creating a social media strategy in insurance markets
Tiffany St James
Effective Image senior social media consultant
Digital strategist, trainer and speaker
Governance
Code of conduct
A behavioural wish list for your organisation:
Be credible
Be consistent
Be transparent
Be relevant
Be an ambassador for your organisation
Social media policy
Leave staff in no doubt what they are allowed and aren’t allowed to doPurpose
Principles
Statement of ethics
Context for organisation
Professional and personal use
Have social media staff guidance
Rebuttal
Have a process for what happens when someone posts something negative about the organisation or brand.
Have a social media crisis plan:
Strategy
There are only 6 uses of social media
What’s the difference about social media strategy?
Optimise
Digital and social audit
Optimise
Set an objective (for audience engagement)
Listening
Audience insight, understanding views
Buzz generation
Stimulating discussion, encouraging sharing
Discussion & Response
Driving take-up, asking for feedback
Co-production
Working with a community to produce a resource
Source: Helpfultechnology.com
People capabilities
Attitude
Aptitude
Capability
Capacity
New talent vs. training
Culture
Profession
Get the right tools for the job
Good practice
Live events and twitter Q and A’s
Innovation: outside of mainstream social
Social summary
Be clear about social media objectives
Link with business objectives / marketing strategy
Decide on best approach / platforms for you
Who will be responsible, processes and procedures
Monitor and review approach and new developments
Come and talk to Effective Image…
Vital to have clear objectives and a plan…
What Effective Image can do for you
1. Create social media / marketing strategy
2. Social media audit, including competitor review
3. Set up social media platforms and tools
4. Develop processes and procedures
5. Training with advice on best practice
6. Work in partnership with ongoing support
We work on a project or partnership basis
www.effectiveimage.com @EffectiveImage
BRANDINGLooking to refreshYour brand?
PRLooking to raiseYour profile?
WEBLooking to upgradeYour website?
