Efqm forum v 15_ohne animation

T-Systems Multimedia Solutions GmbH Dr. Frank Schönefeld, Management Board Robert Bosch GmbH Michael Meyer, Chief Consultant

EFQM Representatives

EFQM Framework for Enterprise 2.0

EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 2

Agenda

I. Introduction.

II. Mapping Enterprise 2.0 onto EFQM Concepts.

III. Interactive Exchange and Discussion with Audience.

IV. Summary and Sharing.


„Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers“.

(Andrew McAfee)

I. Introduction

E 2.0

Tools

Blogs

& Microblogs Wikis

Social Networks

Social Book-

marking RSS Tagging

Mashups Rich Media

Content

E 2.0 Tools

http://phpscripts.zeit.de/widgets/wikipediafeed/version1.html


II. Mapping Enterprise 2.0 onto EFQM concepts

Sharing Trust

Amplification Feedback Linking

Openness Participation

Enterprise 2.0

?



Sharing Trust

Amplification Feedback Linking

Openness Participation

Enterprise 2.0

?



EFQM Framework

Enterprise 2.0

The Framework

Draft version finalized – not yet for distribution.

Under review.

To be released soon.

Contributors:

Michael Meyer, Robert Bosch, Germany.

Frank Schönefeld, Dada Lin, T-Systems Multimedia Solutions, Germany.

Siret Kegel, Elcoteq, Estonia.

Jens Wunderlich, Bearing Point, Germany.

Karita Mod, Telia Sonera, Sweden.

Ole Kristensen, Mads Petersen, Grundfos, Denmark.

Georgie Jadkov, NBU, Bulgaria.

Naomi Goossens, Vinciane Beauduin, EFQM.


1. Leadership 2.0

FOR ENTERPRISE 2.0,

THIS COULD MEAN LEADERS:

Visibly demonstrating their commitment to a collaboration and social networking culture.

Being personally involved in ensuring that social media technologies are developed, deployed and integrated with the organisation's management system.

Using social media to engage with external stakeholders, based on a strong foundation of transparency and mutual trust.

Reinforcing a collaborative culture with the organisation's people.

Ensuring that the organisation is flexible and manages change effectively.

Leaders set and communicate clear values, ethics and expectations for internal and external use of social media.


2. Strategy 2.0

FOR ENTERPRISE 2.0, THIS COULD MEAN:

Deciding the fields of Enterprise 2.0 activities (customer interaction; internal collaboration integration of value partnerships).

Considering both opportunities and risks related to social media in establishing their strategy.

Using social media to develop and communicate the organisation’s overall strategy.

Establish a clear strategy for what they want to achieve with Enterprise 2.0 (results) and how they want to achieve it (enablers).


3. People 2.0


Aligning Enterprise 2.0 Initiatives and people plans to support the organisation’s strategy.

Understanding and developing the skills and competencies required to support the Enterprise 2.0.

Using social media to ensure alignment between individual and team objectives with the organisation’s goals.

Using social media to encourage effective communication & collaboration throughout the organisation.

Understanding and developing the skills and competencies required to support the Enterprise 2.0.


4. Partnerships & Resources 2.0


Using social media to develop collaborative partnerships with a variety of 3rd parties.

Ensuring appropriate financial and non-financial resources are available to support social media initiatives.

Equipment and materials are managed to add value to the Enterprise 2.0 environment of the organisation.

Managing the technology portfolio to support social media.

Effectively exploiting the knowledge creation and management capabilities of social media.

Effectively exploiting the knowledge creation and management capabilities of social media.


5. Processes, Products & Services 2.0


Integrating the use of social media in the organisation’s processes.

Exploiting the use of social media for collaborative design and development.

Integrating the use of social media with marketing and promotion strategies.

Actively using social media to support the delivery of products and services.

Using social media to develop and enhance customer relationships.

Integrating the use of social media in the organisation’s processes.


6. Customer Results 2.0

Key Factors for Success „Listen“.

Not a one way channel.

Establish managed structures.

Use external perception and internal performance measures to monitor target achievement and to identify necessary improvement actions.


7. People Results 2.0

Key Factors for Success Raise your social media competency.

Faster exchange between digital natives and digital immigrants.

Listen and respond carefully. Empower.



8. Society Results 2.0

Key Factors for Success Transparency.

Accountability.

Participation.



9. Key Results 2.0

Key Factors for Success Extent of Web 2.0 usage.

Reaching critical mass.

Inclusion in day to day work. Source: McKinsey on Business Technology: The Rise of the networked Enterprise: Web 2.0 finds its payday,

No. 22, Spring 2011



III. Interactive Exchange and Discussion with Audience

Input for Final Version of Framework – Call for Case Studies –


“Enterprise 2.0 will flatten leadership hierarchies.”

No 1 LEADERSHIP


“The best Enterprise 2.0 strategy is to have none.”

No 2 STATEGY


… and more …

Let‘s start!!!


IV. Summary and Sharing

Results of this session to be found:

www.slideshare.net/frank_open (within the next 2 hours)

Or search for e20_efqm_framework on slideshare.net

Look also:

www.efqm.org

www.linkedin.com/groups/EFQM-Network-Sustainable-Excellence

http://www.slideshare.net/frank_open

http://www.efqm.org/

http://www.linkedin.com/groups/EFQM-Network-Sustainable-Excellence








Dr. Frank Schönefeld Member of Management Board T-Systems Multimedia Solutions E-Mail: [email protected] Web: www.t-systems-mms.de Blog: www.rules-of-the-game.de Twitter: twitter.com/frank_open Bookmarks: delicious.com/frank_open ../PraxisleitfadenE20 Xing: www.xing.com/profile/Frank_Schoenefeld2 LinkedIn: www.linkedin.com/Frank Schoenefeld

T-Systems Multimedia Solutions Riesaer Straße 5 D-01129 Dresden Telefon: +49 351 2820 - 0 Telefax: +49 351 2820 - 5115 E-Mail: [email protected] www.t-systems-mms.com www.dresdner-zukunftsforum.de www.webolution-das-buch.de MMS @ Xing MMS @ Twitter MMS @ Facebook MMS @ Flickr MMS @ Slideshare MMS @ Youtube


VI. Backup

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