EFG Intro Deck - Panel Vendors - Hybrid

8/6/2019 EFG Intro Deck - Panel Vendors - Hybrid

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Your Hybrid Solution for Online Fieldwork Worldwide!Your Hybrid Solution for Online Fieldwork Worldwide!


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About Us

y Founded in 1975

y Headquarters in Paris, France

y Top 10 International MR firm in Europe; Top 25 in worldwide

y Largest independently-owned MR firm in France

y 150 Full-time employees

y $71 million global revenue in 2009

y CATI pioneer in Europe: 1985 (Voxco)

y ISO 9001 certified since 1995


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EFG - WW Data Collection Center

y Exclusively dedicated to the fieldwork

y Interviewers: native speakers, specialized/industry

y Bilingual (at least!) project managers

y On-staff quality control director

Quantitative represents 70% of global work


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One-stop shop for fieldwork worldwide

EUROPE AFRICA AMERICAS APAC

Benelux Latvia Algeria Argentina Australia

Bulgaria Lithuania Cameroon Brazil China/H.K.

Croatia Poland Egypt Canada India

Czech Rep. Portugal K enya Chile Japan

Finland Russia Morocco Columbia Philippines

France Slovakia Nigeria Guatemala Singapore

Germany Spain South Africa Mexico S. Korea

Greece Sweden Tunisia Peru Taiwan

Hungary Ukraine Middle Easterncountries Thailand

Italy UK Vietnam

* This list is not exhaustive EFG Works in over 80+ countries


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Industry Coverage

y Automotive, Transportation

y Business Services

y Chemical and Energy

y Fast Growing Consumer Goods

y Financial Services

y Healthcare, Pharmaceutical

y IT and Telecommunications

y Luxury Goods

y Sports and Entertainment

B2Brepresents 60% of Global

Business

Specialized Interviewers and Moderators


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Research Coverage

y Ad Hoc Research

y Advertising Test

y Corporate Image Branding

y

Customer Satisfaction Measurementy Desk Research

y Pack and Label Research and Evaluation

y Product Development and Feasibility

y Sponsorship Tracking and Evaluation

y Strategic Research


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Pricing

y Itemized

y Quality oriented

y Competitive, but not an exact science!

y No set pricing

y Depends on the approach, timing, countries, volume, targets

y Volume discount: 4 to 10% (# of interviews, countries)

y Pricing hierarchy:y 1st tier: Japan, Scandinavia, UK, Switzerland, S. Korea, Australia

y 2nd tier: Benelux, France, Germany, Spain, Italy, Brazil, Taiwan

y 3rd tier: Eastern Europe, Mexico, China, India, Thailand


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FTP /Computer & Internet Use Study

y Topic/objectives:

Computer and internet use

Tracking study, 6 waves have been completed to date

y Markets: France, Germany

y Methodology:

Street intercept to central location

Interviewers invite people who qualify to go to our CLT where they complete the online surveyusing PCs available with internet access

y Target: General Population, must be aged 55-75, 50/50 gender split

y Sample size: About 200 per country per wave

y Survey length: 25 minutes

y Challenges:

Elderly people so not easily reachable via other approaches

Low incidence rate

y Solutions:

Data-mining using Zip Codes to identify areas highly populated in 55-70 y.o. Out interviewerswere then more likely to recruit the right respondents.


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Hispanic Study

y Markets: USA Las Vegas

y Methodology: Mall intercept web-CAPI

Interviewers in malls recruit & invite respondents who qualify to go to our CLT to completethe online survey (programmed by Panel vendor) using high-speed internet PCs

y Target:

18+ years of age, Must live in Las Vegas DMA, 50% split M/F +/-10%

Hispanics only

40% IR

y Sample size: N=300 per year, but could be anywhere from 15-25 in any given month


y Challenges: Very targeted population, with people not necessarily speaking English

y Solutions:

We have access to a wide range of malls across the country so could quickly hadinterviewers on site

Bilingual Spanish/English interviewers


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y Markets: Canada Quebec (French Only)

y Methodology: Online survey, programmed and hosted by Panel vendors Client

y Target: Beer Drinkers, Males, Age 18-29, Living in Quebec

y Sample size: N=100 with 50% of 18-24 years and 50% of 25-29.


y Incidence rate: 20%

y Challenges:

y Very targeted population,

y Low incidence rate amongst relatively small universe

y Survey hosted & Programmed by Panel vendors client

y Solutions: Used EFGs Sports Fans Panel in Quebec (Soccer)

National Canada Beer Study


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Multi-National Confectionary Study

y Markets:

Brazil: Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto

A

legre, Recife China: Beijing, Shanghai, Guangzhou, Chengdu

India: Delhi, Mumbai, Kolkata, Nizhny Novgorod, Novosibirsk

y Methodology:

India, China and Russia: We recruited the respondents and invited them to central location/internetcaf to complete the online survey, programmed and hosted by Panel vendor. Each respondent wasassisted by an interviewer during the course of the interview.

Brazil: We programmed the survey for a CAPI approach. Interviews were conducted either door-to-door but also near schools depending on the social class.

y Target: Teens 10-18 years of age; 50% aged 10-14 and 50% aged 15-18

y RN needed a good spread of income ranges in these countries including those who are from verylow income groups

y Sample size: 800 per country


y Challenges: Young population and very large scale covering multiple regions in each country

y Solutions:

Using our local partners, we have access to F2F interviewers almost anywhere, even in medium-to-small cities

Well defined sample plan


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Syndicated Grocery Shoppers Study

y Markets:

Mexico: Mexico City, Guadalajara, Monterrey

China: Beijing, Shanghai, Guangzhou,

y Methodology:

Mexico: In each city, we selected 6 sampling points. The location of the sampling points was in 6different districts. In each sampling point, around 20 interviews were conducted. The interviews wereconducted by PAPI, with data entered directly online by interviewers at the EOD (or every other day)using e-Rewards web-based survey hosted in local language.

China: In each city, we selected 8 sampling points. The location of the sampling points were in 8

different districts. In each sampling point, around 40 interviews were conducted. The interviews wereconducted by CAPI. We had to follow the demographic data obtained from previous wave as quotaguideline.

y Target: Primary Grocery Shoppers, Mix of gender, skewed towards females

y Sample size: N=800 in China; N=400 in Mexico


y Challenges: Large sample size with VERY long survey amongst a population not really familiar withInternet

y Solutions:

Again a well defined sample plan

Local presence in several cities with many facilities available to handle that kind of extensive project

Pool of experienced interviewers, used to interview people not very Tech savvy


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EFG, Your Global Partner

RFPApproval

BiddingGo-betweenOverall coordinationDaily report

24/7 support

ProjectmanagerFieldwork coordinationQuality control

PANEL VENDOR


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Why EFG?

Experience, Expertise, Insight

Competitive: substantial economy of scale

Global reach: Africa, Middle East, Asia, Europe and Latin America

All methodological approaches: Qual & Quant

U.S based one-stop shop for fieldwork worldwide: Save time Avoid discrepancies, capitalize on field synergy

Exclusively dedicated to fieldwork - Full Service

Responsiveness throughout the project, before and after

Short bidding process: 12 to 24 hours

A real partner, not just a vendor!

Committed to quality


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THANK YOU!

EFG Intro Deck - Panel Vendors - Hybrid

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