E F F E C T I V E P U B L I C C O M M U N I C A T I O N

F I N A L P R O J E C T

F N B E J U L Y 2 0 1 5

GROUP MEMBERS:

ARRON GOH SWEE TIENVAANARASU VASUDEVAN

JUERGEN CHRISTIAN MARTINMELVIN TAN TENG HUNG

KELVIN DOUGLAS

I N T R O D U C T I O N

We in a group of 5, were given the task to choose twobusinesses of choice, and come up with our own analysis

through data gathered by the interviews.

A B

N A T U R E O F B U S I N E S S

HAIR SALOON

BUSINESS A BUSINESS B

CHIC & DAPPER KEDAI GUNTING RAMBUTVISH

BUSINESS A

Chic & Dapper

FOUNDED BY LEROY THONGOPENED ON MARCH 2015LOCATED AT TAYLOR'S UNIVERSITY LAKESIDE CAMPUS

BUSINESS B

KEDAI GUNTING RAMBUT VISH

FOUNDED BY RAMAKRISHNANOPENED IN EARLY 2012LOCATED AT BANDAR BARU , AMPANGFAMILY BUSINESS

FOUNDED : FOUNDED :

MAIN PRODUCTS : MAIN PRODUCTS :

FREQUENT CUSTOMERS: FREQUENT CUSTOMERS:

BRANCHES : BRANCHES :

ANNUAL REVENUE : ANNUAL REVENUE :

MOTIVES : MOTIVES :

DEVELOPMENT : DEVELOPMENT :

MARCH 2015

HAIR CUTS , HAIR PRODUCTSAND HAIR TREATMENTS

STUDENTS

ONLY BRANCH

AROUND 300 K

INTEREST IN CUTTING HAIRAND WANTING TO EARN A LIVING

HIRED MORE EMPLOYEES

EARLY 2012

CUTTING HAIR ONLY

MALE ADULTS(CHINESE & INDIAN)

ONLY BRANCH

AROUND 350K TO 400K

CONTINUE FAMILY BUSINESS

ENLARGED THE SHOPAND HIRED MORE EMPLOYEES

C O M P E T I T O R S

BUSINESS A BUSINESS B

CHIC & DAPPER KEDAI GUNTING RAMBUTVISH

MONOPOLYOLIGOPOLY

COMPETITORS OF CHIC & DAPPER

NO COMPETITORS

CHIC & DAPPER

DUE TO STRATEGIC LOCATION

DIFFERENT TYPE OF BUSINESSES

COMPETITORS OF

2 COMPETITORSBARBER SHOPS ACROSS THE ROAD

HAVE LARGER SHOP AND MORE EMPLOYEES

KEDAI GUNTING RAMBUT VISH

S T R A T E G I E S

BUSINESS A BUSINESS B

CHIC & DAPPER KEDAI GUNTING RAMBUT VISH

S T R A T E G I E S O F

CHIC & DAPPER

LOCATION QUALITY OF PRODUCTS INCREASEDNUMBER OF SEATS

TO OVERCOME COMPETITIONS

S T R A T E G I E S O F

TO OVERCOME COMPETITIONS

ENLARGED THE SHOP HIRED MORE PROFESSIONALEMPLOYEES

ADJUST ON PRICING

KEDAI GUNTING RAMBUT VISH

C H A L L E N G E S

BUSINESS A BUSINESS B

CHIC & DAPPER KEDAI GUNTING RAMBUTVISH

CHALLENGES FACED BY

CHIC & DAPPER

STUDY BREAKS

STUDENTS WON'T BE AROUND

DAILY PROFITS ARE REDUCED

CUSTOMERS WILL MOSTLY BE OUTSIDER

CHALLENGES FACED BY

INCREASE IN COMPETITORS

LOSING CUSTOMERS TO OTHER BUSINESSESPRICING OF OTHER BUSINESSES AFFECTS

NUMBER OF CUSTOMERSFACILITIES AND QUALITY OF OTHER BUSINESS

ARE BETTER

KEDAI GUNTING RAMBUT VISH

DIFFERENCES AND SIMILARITIES

ONLY BRANCH

HAIR CUTTING SERVICES

CHEAPER PRICE

CHIC AND DAPPER

EXPENSIVE PRICE

FAMILY BUSINESS

SELLS HAIR PRODUCTS

OFFERS HAIR TREATMENT SERVICES

PROFESSIONALEMPLOYEES

MORESTRATEGIC LOCATION

MORE COMPETITION FROMOTHER BUSINESSES

OPENED FOR LONGER TIME

HAVE MORE REGULARCUSTOMERS

KEDAI GUNTING RAMBUT VISH

WHICH IS MORE COMMERCIALLY SUCCESSFUL?

OR

R E C O M M E N D A T I O N S

BUSINESS A BUSINESS B

CHIC & DAPPER KEDAI GUNTING RAMBUTVISH

CHIC & DAPPER

REDUCE PRICE ADD ACOUSTICS

KEDAI GUNTING RAMBUT VISH

UPGRADE FACILITIESAND IMPROVE ON OVERALL APPEARANCE

ADD MORE SERVICESOR PRODUCTS

T H A N K Y O U !