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Effective International Campaign Management

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Julia DettlerHead of International

Originally from Germany

MSc Marketing

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Frequent challengesOrganisation and structure of the team

Cultural awareness

Professional skillset and tools

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Organisational and structural challenges

In-house or outsourcing

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Budget

Recruitment Central team structure Control and trust

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Cultural challengesLanguage barriers and communication style

Way of working

Hierarchy

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Professional skillsets and toolsExperience and expertise

News

Contacts

Tools

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Key takeawaysCentral project team

Skilled PM with cultural interest and awareness

Regular communication

Local experienced experts

Right tools

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