Communication Skills

Your key to personal and professional success

How important is communication in your every day life?

Oh, I’m not a politician or a lawyer so I won’t have to make speeches or fight a case .

I took a communication class once in college.

Explaining the importance of communication is like explaining the importance of breathing!

Why do we communicate? Expressing our thoughts, our ideas, our feelings, our

views Sharing information Giving advice Teaching Consulting Learning Writing rules and laws For expressing our creativity For expressing our life philosophy Sharing the findings of our research work Selling goods and services Publicity and advertising Networking with people with common interests

Importance of Communication at Workplace

• Employers hire effective communicators

• Survey: 500 executives link communication skills to professional success

Will I really have to write?

Secretaries will do all my writing.

I’ll use form letters and templates when

I need to write.

I’m being hired as an accountant, not a

writer.

I’ll just pick up the phone.

Forms of organizational communication

Internal –operational Communication External –operational Communication Personal Communication

Internal-operational communication All the communication that occurs in conducting

work within an organization is classified as internal-operational communication.

Implementation of organizational operating plan Operating plan- The procedure that the

organization has developed to do whatever it was formed to do– to manufacture products, provide a service, or sell good.

Examples of internal-operational communication

Orders and instructions

Oral exchanges among workers

Reports concerning official trip, lab

experiment etc.

E-mails written to carry out official tasks

External-operational communication The work-related communication that an

organization does with people and groups outside the organization.

Communication with clients, service companies, customers and general public etc.

Salespeople’s spiel, telephone callbacks, follow-up service calls, brochures, print and audio-visual ads

Company’s image is dependent on external-operational communication

………………………Continued Public Relations

Planned publicity Community service Environmental friendliness of the

organization’s products

Personal Communication Exchange of information and feelings in

which we human beings engage whenever we come together

Not a part of the business’s plan of operation but can have a significant effect on the success of that plan.

Effect on the attitudes of the employees Absolute denial of personal communication

could lead to emotional upset.

Communication Network of the Organization

The Formal NetworkThe Informal Network

The Formal Network Well-established channels of information

flow Formal Channels---- main lines of

operational communication Downward Communication Upward Communication Horizontal Communication Diagonal Communication

The Informal Network

Comprises personal communication Such communication follows no set

pattern Complex network Grapevine

Thank You