Effect of group behaviour & Effect of group behaviour & social influencesocial influence

Chapter 34Chapter 34

Social Groups & facilitationSocial Groups & facilitation Human’s belong to many social groupsHuman’s belong to many social groups E.g family, sports team, political party E.g family, sports team, political party

etc.etc. Groups provide a sense of belonging & Groups provide a sense of belonging &

supportsupport But often set standardsBut often set standards Groups often held together by Groups often held together by rulesrules & &

symbolismsymbolism

People are motivated by social People are motivated by social statusstatus Social FacilitationSocial Facilitation - the effect of other’s presence on - the effect of other’s presence on

one’s performanceone’s performance - people work better on well learned or - people work better on well learned or

easy taskseasy tasks - can be worse on difficult or new tasks- can be worse on difficult or new tasks Intensive competition can lead to Intensive competition can lead to

anxiety, hostility, & health issues anxiety, hostility, & health issues

Group Pressure & DeindividuationGroup Pressure & Deindividuation Strong group influence on an Strong group influence on an

individual individual - making them abandon their own - making them abandon their own

views/ideas views/ideas People conform to group pressure:People conform to group pressure: - - identifyidentify with & want to be like with & want to be like

group membersgroup members - desire - desire personal gainpersonal gain from group from group

membershipmembership - want to be - want to be likedliked This loss of identity is This loss of identity is

DEINDIVIDUATIONDEINDIVIDUATION More likely to act More likely to act mindlesslymindlessly, more , more

risk-takingrisk-taking, and more , and more anonymityanonymity

Influences that change beliefsInfluences that change beliefs Internalisation:Internalisation: Incorporating an enduring set of Incorporating an enduring set of

beliefs, values or attitudesbeliefs, values or attitudes Media produces information Media produces information

which may or may not be which may or may not be internalisedinternalised

E.g health campaigns, party E.g health campaigns, party political broadcastspolitical broadcasts

Advertising tries to create Advertising tries to create dissatisfaction with current dissatisfaction with current situation, and a better alternativesituation, and a better alternative

E.g cosmetics will make you E.g cosmetics will make you irresistable to menirresistable to men

Identification:Identification: Where a person changes beliefs Where a person changes beliefs

to be like somebody elseto be like somebody else E.g like a celebrityE.g like a celebrity