Efective oral presentation Wendy´s

Rezi MandariaUniversidad Politecnica de Valencia Campus de Gandia 2015

What is Wendy´s ?

Successful system gastronomy

Why Wendy´s ? What makes brand special ?

Quality is Our Recipe

Universidad Politecnica de Valencia Campus de Gandia 2015



How many of you sometimes needs to visit fast food chains ?



What is Wendy´s ?

Dave Thomas

1969 Ohio , Columbus

Why Wendy´s ?



What is successful system of gastronomy?



Systemic

Successful system of gastronomy is :

Customer expects same experience overall



Systemic


Emotional Tell the story



Systemic


Emotional

Delicious Taste balance between usual and unusual



Systemic


Emotional

Delicious

Unique Give new soul , new idea



Systemic


Emotional

Delicious

Unique

Complete It is not just the food , it is totality of your services



Systemic


Emotional Delicious

Unique

Complete

Elegant Care about details , people will notice



Systemic


Emotional Delicious

Unique

Complete

Elegant

Rapid Just be quick



Why Wendy´s? What makes it special? New concept of restaurant from Georgian partners


Quality is Our Recipe New concept of restaurant from Georgian partners


Quality is Our Recipe In products Wendy´s use local vegetables

Wendy´s use real potato to serve fries

Wendy´s is proud of their unique products

In Wendy´s every customer is important

No soda in kids meal

“We do not cut the corners”



Just in time !

Make your own burger



“We do not cut the corners”

Wendy´s is special

In Wendy´s you get real products

Your burgers are always hot and juice

Every customer is important

Systemic

Emotional

UniqueDelicious

Complete

Elegant

Rapid



Wendy´s is special

Systemic

Emotional

UniqueDelicious

Complete

Elegant

Rapid


Quality is Our Recipe Thank you for your attention

www.wendys.com http://www.brandingcuisine.com

http://www.wendys.com

http://www.brandingcuisine.com

Efective oral presentation Wendy´s

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